BrightTALK by TechTarget’s 3rd Annual Reach Virtual Summit Achieves Record Growth and Engagement
September 27 2023 - 1:40PM
Business Wire
The 3-day virtual event delivered some 30 sessions featuring
56 leading experts and practitioners showcasing the latest advances
in Intent Data, Content Marketing and Demand Generation
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services announced
that its 3rd annual BrightTALK Reach Virtual SummitTM has come to a
close, achieving record growth and engagement. Since its inception,
TechTarget’s flagship virtual event has showcased leading B2B
marketing & sales experts and practitioners sharing
experiences, insights and methodologies to help businesses make
their go-to-markets perform better than ever before. Reach has
grown consistently over the years, with dramatic increases in 2023
- this year’s event delivered thousands of registrations and
attendees and featured 60% more sessions and 150% more
speakers.
"Today’s market conditions have put intense pressure on B2B
revenue teams. Marketing and sales professionals must think harder
and work smarter to find, engage and convert more buyers. Companies
succeeding today are adapting quickly, using intent data
proactively and leaning into innovative ways to set themselves
apart,” said Michael Cotoia, Chief Executive Officer, TechTarget.
“Our annual Reach event arms teams with world-class content and
innovative insight from leading industry experts & analysts,
highly successful practitioners from top TechTarget clients and the
brightest minds from within our own organization. We deliver
future-proof strategies, actionable best practices and real-world
use cases in a highly accessible and flexible virtual format that
busy teams can immediately implement to drive breakthrough results
for their organizations.”
With sessions from North America, EMEA and APAC, Reach 2023
focused on three topically important tracks – Intent, Content and
Demand – delivering a powerhouse lineup of speakers and world-class
brands, featuring:
- Insight from leading industry experts and analysts, including
Seth Marrs, Principal Analyst, Forrester; Sangram Vajre, Terminus
Co-Founder and CEO, GTM Partners; Randy Seidl, Co-Founder, The
Sales Community; Maxwell Iskiev; Sr. Market Research Analyst,
HubSpot; Christophe Bertrand, Practice Director and Melinda Marks,
Senior Analyst, Enterprise Strategy Group; and more.
- Highly actionable sessions from TechTarget customers and top
global brands like Palo Alto, F5, ServiceNow, Secureworks, HPE and
Proofpoint.
- Best practices from prominent TechTarget partners and global
agencies like Demandbase, WriterAI, MOI Global and Just
Global.
- The latest innovation and product & customer strategies
from TechTarget executives including: Rebecca Kitchens, President;
John Steinert, Chief Marketing Officer; Andy Briney, Chief Product
Officer; Jon Panker, Managing Director, APAC; Heather Turner, SVP
of Customer Success; and Paul Healey, VP, AI Strategy.
One of the leading marketing and sales virtual events in the
industry, Reach features free, direct access to content in a
flexible format designed to allow busy practitioners to engage with
content in the way that they prefer. Leveraging TechTarget’s
adaptable and scalable BrightTALKTM Virtual Event platform,
attendees can attend live or access sessions on-demand immediately
after they air and easily share them with their colleagues. This
year’s event generated significant engagement across a variety of
current, highly relevant topics to Marketing and Sales teams across
the industry:
- Maximizing value delivery from Intent Data across the buyer’s
journey
- Aligning teams and leveraging data-driven insights to power
successful ABM programs
- The latest strategies and application of Generative AI for
content and marketing and sales motions
- Strategies for boosting ROI from content development to
proliferation
- Getting the most out of webinars and video within a content
plan
- Moving past MQLs to buying groups and opportunities
- Using holistic thinking and updated approaches to drive major
Go-to-Market (GTM) improvement
- Advanced Partner and Alliance Marketing methods to accelerate
buyer decisions
Reach 2023 and its some 30 sessions can all be accessed
on-demand here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,100+ channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and BrightTALK and
Reach Virtual Summit are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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Media Inquiries Garrett Mann Vice President of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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