TechTarget Delivers New Workflows and Expanded Opportunity Intelligence to Drive Breakthrough GTM Performance in Latest Release of Priority Engine Platform
July 20 2023 - 11:50AM
Business Wire
New enhancements help teams better operationalize
TechTarget’s proprietary Prospect-Level Intent data across more of
the go-to-market and expand the power of its unique audiences to
additional use cases
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced major
enhancements to help Tech Sales, Marketing and RevOps teams
leverage its proprietary Prospect-Level Intent™ data. With this
latest release of its Priority Engine™ platform, TechTarget
delivers new insights and workflows for greater productivity and
ROI yield. The release includes standard and custom Salesforce CRM
changes that enable enterprise tech organizations to significantly
accelerate opportunities through the pipeline and win more of
them.
Conceived to unlock the power of Prospect-Level Intent for more
go-to-market practitioners, the release provides greater access to
TechTarget’s uniquely valuable enterprise tech-buying audiences
within clients’ own systems. It is now easier than ever for
organizations to source buyers in a real buying context, influence
and convert them, and then accelerate their opportunity
progression.
TechTarget analyses show that Prospect-Level Intent is critical
to accelerating both marketing and sales performance. Email nurture
campaigns leveraging active buyers and prospect interests commonly
result in dramatically higher CTRs vs. cold contact outreach.
Similarly, when sales reps reach out to active prospects showing
intent, they deliver significantly higher call conversion rate. The
impact on sales productivity and marketing ROI is outstanding.
According to recent TechTarget research across 92,600 accounts and
368,000 opportunities, opportunities influenced by TechTarget moved
to closed/won status at a 35% faster rate than others.
“When B2B tech buyers need to solve business problems, they come
to TechTarget first because we provide both the independent
decision-support editorial content they respect and the vendor
content they seek in a context that caters to their buying
‘jobs-to-be-done’” said Michael Cotoia, Chief Executive Officer,
TechTarget. “Priority Engine provides our clients with deep insight
into these buying team and buyer’s journey interactions so they can
better capitalize on real demand taking shape in their markets.
This release gets this proprietary data directly into more GTM
users’ hands and makes it easier for them to drive critical impact
for their organizations.”
Highlights of the release include:
- New UI & Navigation. New navigation makes it faster
for sales reps to monitor changes within accounts and leverage
granular intent insights, such as new buying team members engaging,
named prospects and customers researching competitors, or accounts
accessing late-stage decision-making content.
- Detailed Account Journey Visualization. New Account
Journeys increase seller effectiveness by showcasing the key
demand-related activities occurring within each account, both in
clients own systems and on the TechTarget network, so that they can
prioritize and personalize more effectively.
- Streamlined User Management & Administration. Target
account list and territory management has been simplified as has
user and seat license administration. New usage dashboards provide
unprecedented visibility for more effective onboarding and change
management.
- More intelligent sync with SFDC to Ensure Territories are
Always Up to Date. Automatic real-time territory
synchronization removes manual intervention and ensures maximum
routing accuracy and sales productivity.
- New First- and Third-party Data Integration. Augmenting
data through standard and custom Salesforce field syncing increases
accuracy and enhances impact via data views in CRM, innovative next
best action identification and third-party data combinations with
other solutions providers for Sales, Marketing and ABM efforts
alike.
- New Opportunity Dashboard. Directly integrated with
Salesforce, Priority Engine’s new Opportunity Dashboard allows for
quick evaluation of how best to act on an opportunity as it takes
shape. Users can see how Salesforce opportunities are progressing,
where GTM team actions and TechTarget have influenced them and
where teams should focus for optimum outcomes.
TechTarget’s clients are exceptionally bullish on the potential
this release holds for their businesses:
- “We’re super excited about the new Priority Engine
functionality,” said Reyni Warsen, ABM Field Specialist, Service
Express. “Using our own Salesforce fields to create target lists,
fuel 6sense campaigns with Priority Engine data, and create more
accurate sales territories is going to change the game for us,
saving us time and significantly improving our workflow.”
- “No matter your stack, realizing the value of RevOps sinks or
swims based on the accuracy and quality of the intent and contact
data – and TechTarget has that in droves,” said Sales Community
Founder Randy Seidl, “The backbone of any successful GTM revenue
motion isn’t how many tools you have, it’s about the insights and
data that you’re using in them that unlocks value. If you haven’t
checked out the unique contact data and intent TechTarget &
Priority Engine offer, you should take a look.”
TechTarget, the top provider of Prospect-Level Intent data for
Enterprise Tech, has received many recent accolades in 2023. It was
recently named a leader in The Forrester Wave, B2B Intent Data
Providers, Q2 2023. According to this research, “TechTarget’s
ability to deliver opt-in contact-level intent, which is nearly
unique in the market, differentiates its product offering. Its
signals are rarely duplicative among other providers, given its
exclusive capture from owned media, and its analytics capabilities
exceed those of other walled-garden providers.” Quadrant Knowledge
Solutions’ SPARK Matrix, Account-Based Marketing Platform, 2023
recognized TechTarget as an ABM leader, and in June, Priority
Engine also won (2) 2023 CODiE Awards for Best Sales &
Marketing Intelligence Solution and Best Marketing Solution.
The Company credits this continued recognition to the
significant value and ROI its customers seek from it and
consistently achieve. Uniquely powerful both because of how they
are made and how useful they are in fueling B2B tech go-to-markets,
the insights available from the Priority Engine platform are only
achievable because they are generated by the combination of deep
original decision-support content delivered in a buying-relevant
context. And TechTarget’s expansive network of 150 sites and more
than 1,000 topical video channels assures the scale that more
global clients have grown to depend on, all of it accessible
through Priority Engine, in clients’ own systems and via
TechTarget’s broad suite of marketing, sales engagement and
go-to-market services.
For more information on TechTarget Priority Engine, visit
www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230720821113/en/
Garrett Mann Vice President, Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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