TechTarget Named a Leader in Account-Based Marketing (ABM) for Second Consecutive Year by Global Analyst Firm Quadrant Knowledge Solutions
June 13 2023 - 3:34PM
Business Wire
The analyst firm recognized TechTarget for solution
excellence and superior customer impact in its annual SPARK Matrix:
Account-Based Marketing Platform Report
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has been recognized as a Leader in Account-Based Marketing (ABM)
for a second consecutive year by Quadrant Knowledge Solutions, a
leading independent global analyst and consulting firm. Quadrant
Knowledge Solutions’ SPARK Matrix™ – Account-Based Marketing (ABM)
Platform, 2023 report delivers an in-depth examination of the
global Account-Based Marketing market and its top 15 vendors,
evaluating their product portfolio, market presence and customer
value proposition. The evaluation is based on primary research
including expert interviews, analysis of use cases and Quadrant’s
internal analysis of the overall ABM market.
TechTarget is the top-rated global ABM vendor in the report
exclusively serving enterprise technology and was named a leader
because of its comprehensive suite of global ABM capabilities
powered by its unique proprietary purchase intent data. According
to the report: “TechTarget, with a robust functional capability of
its ABM platform, has secured strong ratings across the performance
parameters of technology excellence and customer impact and has
been positioned amongst the technology leaders in the market.”
To learn more about the ABM Platform market and TechTarget’s
robust capabilities, read this Knowledge Brief.
“TechTarget's customized ABM platform offers comprehensive ABM
capabilities with coordinated, continuously optimized lead
generation services to help organizations maximize engagement from
target accounts and buyers and facilitate more deal closures,” said
Megha Rungta, Analyst, Quadrant Knowledge Solutions. “The Company's
ABM platform provides marketers and sellers with rich account
details, product install data, and buying team interests to
hyper-personalize outreach and increase response rates. The company
continues to deliver value to its customers through its key
technology differentiators, intent data granularity, webinar
platform ease-of-use & extensibility, integration platform as a
service (iPaaS), account intelligence, and more.”
“We’re pleased to again be recognized as a Leader in the
Quadrant Knowledge Solutions' SPARK Matrix,” said Michael Cotoia,
Chief Executive Officer, TechTarget. “This recognition highlights
our ongoing success helping customers around the world realize huge
revenue value through a comprehensive set of ABM capabilities,
powered by real purchase intent data.”
TechTarget is a leader in this market because its Prospect-Level
Intent™ Data, leveraged in combination with a broad array of ABM
capabilities, enables go-to-market (GTM) teams to truly understand
and effectively engage more buying centers and active buying teams.
The company’s business model – using original editorial content to
support tech buyers in the context of their solution decision
making – enables clients to optimize revenue capture at their
target accounts. With actionable insights unduplicated anywhere
else in the market, TechTarget offers enterprise technology vendors
an extraordinarily accurate proprietary lens into the behaviors of
its 30+ million opt-in members across 150 enterprise
technology-specific websites and 1,100+ webinar channels. Together,
the data and the capabilities enable GTM teams to better engage
target accounts, verify, prioritize and convert existing buyers
journeys, and both create and accelerate, net-new opportunities
before an organized journey has even begun.
To learn more about TechTarget’s ABM solutions, download the
2023 SPARK Matrix™ – Account-Based Marketing (ABM) Platform
report.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client’s business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments.
For more available research, please visit
https://quadrant-solutions.com/market-research/.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget and
Prospect-Level Intent is a trademark of TechTarget. SPARK Matrix is
a trademark of Quadrant Knowledge Solutions Private Limited. All
other trademarks are the property of their respective owners.
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Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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