TechTarget Appoints New VP of AI Strategy to Further Accelerate AI Value Delivery for End Users and Customers
May 08 2023 - 3:24PM
Business Wire
TechTarget veteran Paul Healey has been tapped to lead the
Company’s next phase of AI strategy and development
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
it has appointed Paul Healey as new VP of AI Strategy. Healey, a
twenty-year TechTarget veteran, is spearheading a cross-functional,
enterprise-wide effort to further accelerate and expand
TechTarget’s AI strategies in support of its readers and vendor
clients alike.
“We are excited to appoint Paul Healey to this new role as we
continue to expand TechTarget’s AI-driven capabilities and
solutions,” said Michael Cotoia, Chief Executive Officer,
TechTarget. “Paul has more than two decades of experience growing
audiences and building complex customer solutions, so he’ll be able
to hit the ground running and create immediate impact in this
critical area.”
For reader-users, this new role focuses on responsible uses of
AI in alignment with TechTarget’s leadership position as a trusted
source of objective information for enterprise technology
buyers.
“TechTarget is committed to delivering the highest quality,
independent editorial content to our communities of opt-in
technology buyers – the real people who come to us to research
upcoming purchase decisions. While generative AI is creating
exciting new opportunities for content, there will always be a
foundational need for original content from trusted sources,” said
Rebecca Kitchens, President, TechTarget. This is no more evident
than in TechTarget’s own coverage of AI. TechTarget has seen a 145%
increase in audience interest on AI topics and, to serve this need,
its TechTarget EnterpriseAI editors have already produced 163
stories in the first 4 months of 2023 – 15% more than in ALL of
2022.
Kitchens added: “We will continue to rely heavily on our
world-class editorial team to create this trusted content across
every area of enterprise technology. Simultaneously we are
investing in AI to increase buyer accessibility and improve scale
in our research, our topical matching and content updating to allow
our teams to create more original content and more easily get it
into the hands of buyers. This will also expand the depth of our
buyer intelligence and the precision of the buying signals that we
are uniquely able to deliver to our customers.” Her comments echoed
areas explored by industry expert Scott Brinker, Editor,
chiefmartec.com in his recent article Exploring the 2nd order
effects of generative AI in marketing and martech:
“Effortless, instantaneous personalized content is going to also
mean effortless, instantaneous spam…[that] won’t significantly
improve sales prospecting efficacy…Trusted sources will become
even more valuable. Communities with verified members will be
golden…We will crave real human perspective.”
For vendor clients, Healey will help TechTarget deliver
additional value from the company’s information assets in support
of both existing and completely new use cases. In its commercial
operations, TechTarget is leveraging AI-infused technologies to
reinforce its category-leading proprietary intent data offerings.
It’s driving new value across its products and services portfolio
to help customers achieve breakthrough results.
“While AI already is being used to commoditize publicly
available content and data sources, TechTarget data is a unique,
proprietary source of quality intent data only available to our
customers,” said Don Hawk, Co-Founder & Executive Director of
Product Innovation, TechTarget. “Because of this, we have
significant AI-informed opportunities to further enhance our
understanding of users and accounts and make it easier for
go-to-market functions to use this in better serving their target
audiences and customers.”
Other specific use areas where TechTarget is investing in AI to
create value for customers include:
- TechTarget’s global AI-powered email engine - used to provide
robust engagement for client programs is tuned to provide the most
relevant content to the most precise target audiences
- Its BrightTALK video platform leverages sophisticated
algorithms to recommend content to its uniquely engaged
audiences
- Connecting AI to Robotic Process Automation (RPA) already in
place to drive additional efficiencies and improve CX in
client-facing product fulfillment
For more information about TechTarget, please visit
TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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