TechTarget Dramatically Enhances Intent Data Actionability with Confirmed Projects to Make Tech Sales Teams More Productive Immediately
March 13 2023 - 1:30PM
Business Wire
Confirmed Projects available within TechTarget’s Priority
Engine provide full visibility into verified technology purchases
& buying team to focus Sales energy on capturing this real
demand
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced new
updates to its Priority Engine™ platform that deliver improved
capabilities. Newly enhanced Confirmed Projects™ intelligence
provides B2B sales teams with early notification of verified
projects underway in their territories. Obtained via direct
interview from a key member of the buying team, Confirmed Projects
include specific insights on the technical and business purchase
considerations in-market accounts are looking to address --
intelligence that will dramatically increase seller efficiency and
productivity because they now know where and how to concentrate
their efforts to get in on real deals.
TechTarget’s Priority Engine is the leading SaaS-based B2B
purchase intent insights platform, delivering direct access to the
most active in-market accounts and, within them, the named active
prospects doing pre-purchase research in specific technology
markets. Confirmed Project intent further augments the platform’s
value with direct access to verified deals in process within its
already expansive view of the total buying team and newly enhanced
ability to filter territory views and lists to zero in on these
opportunities. Together, these unique intent-based capabilities
help both grow client pipelines and accelerate the deals within
them.
“Thousands of B2B sellers use Priority Engine every day to fuel
their outbound efforts by discovering new active buyers in their
territories plus prospect-level intent that helps them break
through,” said Andrew Briney, Chief Product Officer, TechTarget.
“The integration of Confirmed Projects into Priority Engine gives
them a unique ability to attack and revive stalled mid-funnel
opportunities with precise, actionable details on verified purchase
plans.”
As economic headwinds continue to increase in the Enterprise
Tech industry, companies cannot afford to have their Sales teams
wasting time chasing accounts and people not likely to convert.
Furthermore, they cannot rely on information that has been
triangulated from general account-based intent paired with 3rd
party cold contacts – this creates too many false positives and
false negatives. With its focus on high-precision Prospect-Level™
intent data and Confirmed Project deal identification, TechTarget
is helping clients pursue the best opportunities and maximize
revenue in their territory. In addition to accelerating deals
specific to a territory or ABM list, Confirmed Projects sources
many additional net new opportunities -- demand you would otherwise
miss – outside of the artificial limits created by the limitations
of legacy targeting approaches. A recent TechTarget analysis of a
representative sample of customer-supplied ABM lists found that in
matched companies outside the customer lists, Confirmed Projects
could identify as many as 46x the amount of real opportunities
available within the list.
Confirmed Projects feature:
- Directly confirmed that an upcoming purchase will be taking
place for a solution aligned to the client’s technology market
within a twelve-month timeframe
- Directly confirmed purchase requirements, challenges, desired
outcomes, location, timeframe and vendor short-list
information
- Triple verified contact data & role in the purchase
process
“Getting company firmographic information, size of company,
industry, revenue, et cetera, is not so hard. But getting
information around a company's intent, at that point in time, is”
said David McFarlane, Operating Partner, Companyon Ventures. “You
could work with companies to understand whether or not your target
segment, your specific target company has been engaging in research
around the topics that are important to you. [But] To deliver a
cost-effective capital efficient company, you've got to focus on
those segments that are really going to deliver that
profitability.”
Confirmed Projects are unique in the market and are highly
actionable because of the strength and accuracy of TechTarget’s
intent data. To illustrate this, a recent TechTarget research study
compared activation using active contacts in Priority Engine to a
leading 3rd party contact database (within the SD-WAN and Identity
and Access Management markets specifically), and found that:
- For better actionability, Priority Engine active contact
records are 6X more complete.
- For connecting success and conversion, Priority Engine active
contacts deliver 5X better performance.
- For improved CX and built-in database hygiene, Priority Engine
active contacts were 18X less likely to generate a Do Not Call
request.
To learn more about Confirmed Projects in Priority Engine, click
here.
About TechTarget
TechTarget (Nasdaq: TTGT is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Confirmed Projects are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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