TechTarget Recognizes the Best in B2B Tech Marketing and Sales with 2nd Annual Archer Awards for Asia Pacific
September 09 2020 - 11:00PM
Business Wire
Winners from across the region honored for excellence in
intent-driven ROI and digital innovation
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services, celebrated
the work of a distinguished list of its clients in Asia Pacific
(APAC) in a virtual ceremony honoring industry leading marketers
and sales professionals.
This is the second consecutive year that TechTarget recognized
excellence in the region with Archer Awards. All the winners take a
digital-first approach to engaging prospects and leverage intent
data to identify and influence the right buyers at the right
time.
“I’m incredibly impressed with the quality of marketing and
sales outreach displayed by these hard-working professionals and
market-leading companies,” said Michael Cotoia, CEO, TechTarget.
“The winners represent the best in our business. Their successes
are a testament to the strong results that come when a digital and
data-driven program is both conceptualized and executed well.”
An expert panel selected winners across the same categories used
to recognize achievements in North America and Europe.
“With businesses continuing to shift priorities toward digital
in today’s environment, this year it’s especially gratifying to
celebrate great digital work,” said Jon Panker, Managing Director
APAC, TechTarget. “The Archer Award winners have long been
committed to putting intent data and digital marketing at the
center of their activities.”
2020 Archer Award APAC
Winners
- Digital Marketer of the Year – Daniel McDermott,
Marketing Director ANZ, Mimecast
- Priority Engine Marketer of the Year – Priscilla Lee,
Digital Marketing Manager, Demand Generation Programs APJ,
ServiceNow
- Priority Engine Sales Leader of the Year – Zhenhao Lian,
Regional Sales Development Manager, Vonage APAC
- Best Account-Based Marketing Program – Akamai
Asia Pacific & Japan
- Best Demand Generation Program – Adobe Asia Pacific
- Best Integrated Program – VMware Asia Pacific &
Japan
- Best Sales Program – Splunk Asia Pacific &
Japan
To learn more about TechTarget customer success, visit
https://www.techtarget.com/customer-success/.
About the Archer Awards
TechTarget developed the
Archer Awards to annually recognize innovative customers: sales and
marketing leaders who demonstrate data-driven excellence and are
driving remarkable results in partnership with TechTarget. In its
second year, the Archer Awards program recognizes customers in
North America, EMEA and APAC.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2020 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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Media Inquiries Garrett Mann Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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