TechTarget Further Accelerates ROI Impact of Real Purchase Intent with Latest Release of Priority Engine Platform
November 15 2018 - 12:25PM
Business Wire
New enhancements increase visibility, inbound traffic
conversion and ease-of-use for marketing and sales teams
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced new
updates to its IT Deal Alert Priority EngineTM platform
that help enterprise technology organizations achieve better ROI
leveraging real purchase intent insight. Enhancements allow
marketing and sales teams to better convert inbound traffic into
pipeline, visualize and engage their total active addressable
market, and measure the direct impact of marketing investments on
their business.
“Our primary goal has always been to make sure that our
customers get maximum ROI and value out of the investments they
make with TechTarget,” said Michael Cotoia, CEO, TechTarget. “These
new updates to Priority Engine give marketing and sales teams much
better tools and visibility to assess and measure the progress they
are making in their market as well as the direct impact of our real
purchase intent on their pipelines.”
TechTarget’s Priority Engine is a SaaS-based platform that
delivers direct access to the most active in-market accounts and
named prospects doing pre-purchase research in specific technology
markets. Accounts are ranked by the intensity of their purchase
intent signals and their engagement with hyper-specific enterprise
technology topics is made clear and actionable. Recently named a
Leader in The Forrester WaveTM: B2B Marketing Data Providers, Q3
2018, TechTarget is now making it easier for marketing and sales
teams to see, understand, and act on both the insights they get
from Priority Engine and those that come from within their own
systems and interaction channels.
Tools to convert inbound traffic into opportunities
faster
Organizations continue to invest significantly to drive inbound
traffic to their websites but it has remained difficult to convert
this traffic into pipeline because most of these visitors remain
anonymous in terms of their identity and their true purchase intent
status. By connecting clients’ own website traffic information and
TechTarget’s detailed 3rd party purchase intent insights and adding
direct execution support, Priority Engine now enables subscribers
to understand and directly convert more demand into pipeline.
“Being able to link our site visitors to TechTarget’s intent
data and active prospects helps us easily pinpoint the most engaged
accounts and deliver our sales team a list of prime prospects to
focus on,” said Andrew Tewksbury, Director of Product &
Marketing, HelpSystems. “The added bonus of TechTarget then being
able to re-target these accounts with advertising makes this the
complete solution we’ve been looking for.”
ROI Dashboards to track progress, manage tactics and
strategy, and visualize pipeline impact
In this latest release, TechTarget has also added ROI dashboards
that provide organizations with in-depth visibility into their
progress and the business value realized from their Priority Engine
real purchase-intent-driven programs. Priority Engine subscribers
now gain more granular visual understanding of their status
relative to their market, their marketing execution, their
momentum, and their pipeline impact via Salesforce integration.
TechTarget has become a leader in its space because of the
significant value and ROI its customers achieve. TechTarget
purchase intent insight is uniquely powerful because of how it is
made and how it is delivered to B2B tech marketers and sales
professionals. The actionable insights within the Priority Engine
platform are achievable because of the depth of original
decision-support content spanning 10,000 unique IT topics across
TechTarget’s network of over 140 enterprise technology-specific
websites. Unlike general business and tech information available
widely across the internet, TechTarget’s editorial is specifically
designed to aid enterprise technology buyers in making real
purchase decisions. Using TechTarget’s purchase intent insight,
marketing and sales teams at technology companies can easily
understand and leverage directly observed buyer behavior to get the
inputs, understanding and execution support they need to achieve
better marketing and sales outcomes.
To learn more about TechTarget’s Priority Engine platform,
please view this video or visit TechTarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Priority Engine are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20181115005768/en/
Media InquiriesGarrett MannDirector of
MarketingTechTarget, Inc.617-431-9371gmann@techtarget.com
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