Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report
September 24 2018 - 3:05PM
Business Wire
The Company Achieved Highest-Possible Scores in Data
Coverage and Go-to-Market Strategy
Purchase intent-driven marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that they were
named a Leader in the Forrester Research, Inc. September 2018
report: The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.
The report evaluated twelve vendors across 21 criteria, grouped
into the categories of Current Offering, Strategy, and Market
Presence. The report also covers considerations for vendor
selection.
According to the report, “TechTarget offers solid buying signals
for tech marketers with a unique opt-in data set.” Further, it
stated that, “This opt-in model for data sourcing is a strong
differentiator for TechTarget, especially in the current climate of
increasing data privacy requirements.”
In addition to receiving the highest score among all reviewed
vendors in the Data Acquisition and Processing criterion,
TechTarget received the highest scores possible in Data Coverage,
Data Security and Privacy, and Go-to-Market Strategy criteria.
One customer interviewed for the report stated that they
“evaluated multiple intent providers and rated TechTarget the
highest.” A second current client added that TechTarget’s “opt-in
model was critical because of its ‘conservative’ legal department’s
interpretation of GDPR.”
Another customer interviewed for this report said it had “very
positive results by extending its investment in TechTarget to add
these services in an integrated marketing strategy.”
When it comes to its purchase intent data product set,
TechTarget is considered to have among the strongest offerings and
strategy in the market. TechTarget has more than 1,300 B2B
enterprise technology customers representing more than $100 million
in annual revenue and achieved this recognition on the strength of
its IT Deal AlertTM suite of data-driven solutions for B2B
marketing and sales teams powered by Priority EngineTM — a
SaaS-based purchase intent insight platform that provides direct,
real-time access to ranked accounts and named prospects actively
researching purchases in specific technology categories. Priority
Engine delivers advanced views on the hyper-relevant topical
interests of buying teams, vendors under consideration and the
currently installed technologies at their organizations. In
addition to its purchase intent-driven offerings, TechTarget
provides complementary managed services as well as comprehensive
lead generation, premium brand advertising, and content syndication
offerings.
“Our comprehensive suite of data-driven B2B marketing and sales
solutions and services are improving our clients’ marketing
outcomes and pipeline by delivering the real, observed purchase
intent they need to act with speed and confidence,” said Michael
Cotoia, CEO of TechTarget. “In my view, TechTarget’s position as a
Leader in Forrester’s Wave for B2B Marketing Data Providers is a
great achievement and validates the almost $100 million that we
invest each year to fuel our customers’ success.”
TechTarget believes that it has become a leader in its space
because of the significant value it delivers to customers.
TechTarget purchase intent insight is uniquely powerful because of
how it is made and how it is delivered to B2B tech marketers and
sales professionals. The actionable insights within the Priority
Engine platform are available because of the depth of original
decision-support content spanning 10,000 unique IT topics across
TechTarget’s network of over 140 enterprise technology-specific
websites. Unlike broadly available material across the internet,
TechTarget editorial is specifically designed to aid enterprise
technology buyers in making real purchase decisions. This enables
marketing and sales teams at technology companies to easily
understand and leverage directly observed buyer behavior — it
delivers them the first-party data inputs they need for more
effective marketing and sales outcomes.
For your copy of The Forrester Wave: B2B Marketing Data
Providers, Q3 2018 report, download the report here, compliments of
TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget and IT
Deal Alert and Priority Engine are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180924005893/en/
TechTarget, Inc.Garrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Jun 2024 to Jul 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Jul 2023 to Jul 2024