TechTarget Launches IT Deal AlertTM Priority Engine & Deal Data to Deliver Next Generation IT Project Intelligence for Sales ...
January 08 2015 - 2:28PM
Business Wire
Two New Services Allow Sales, Marketing, and Data Scientists
to Identify New Prospects, Prioritize Accounts and Provide
Real-Time Intelligence
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced IT Deal Alert Priority EngineTM
for Inside Sales and Marketing and Deal DataTM for
Data Scientists, two new project intelligence services to help
sales, marketing, and data science teams to identify new prospects,
prioritize accounts and provide more intelligence in real-time.
Both services are powered by Deal Data, TechTarget’s proprietary IT
purchase intent data derived from the real-time research activity
and buying signals generated by millions of buyers across our
network every day.
“With over 175 customers and $16 million in 2014 forecasted
revenue, we have had a tremendous amount of success in our first
full year of selling IT Deal Alert solutions. Over the course of
the year, we have learned that different functions have different
use cases for our real-time deal data,” said Greg Strakosch,
Co-Founder, CEO, and Chairman, TechTarget. “These two new services
allow us to deliver role-based solutions to help our clients
maximize the value they get from this data,” continued
Strakosch.
Deal Data and Priority Engine complement the existing Qualified
Sales Opportunities offering and together replace TechTarget’s
Account Watch service within the IT Deal Alert suite. This
innovative set of enablement solutions addresses the distinct
role-based needs of sales, marketing, and data science teams by
providing real-time insight and in-depth data about IT buying teams
worldwide:
- Deal Data for Data Scientists
(available worldwide): A direct upload of all TechTarget’s raw
purchase intent data, customizable to any workflow for richer
intelligence and better insight to predict future buying behavior.
Deal Data augments existing marketing and data services such as
record enhancement, nurturing activities, lead scoring, and
predictive modeling.
- Priority Engine for Inside Sales and
Marketers (available in North America): A subscription data
service that harnesses the power of Deal Data to make it easier for
Inside Sales and Marketing teams to: identify and prioritize new
and existing accounts within Salesforce.com; get deeper insight
into buyer activity; and better integrate project intelligence into
their daily workflow. It allows subscribers to gain access to
thousands of verified accounts and prospects in over 80 technology
market segments.
Priority Engine helps Inside Sales teams specifically prioritize
call lists, outlining who to contact in their own database, who to
contact from the TechTarget database, and who to contact from 3rd
party data. It also makes it easy for marketers to use the Deal
Data integrated within Salesforce.com to plan and deliver more
successful outbound marketing campaigns.
IT Deal Alert services are bolstered by TechTarget’s ability to
deliver the right content and relevant activity to reveal specific
IT projects in over 80 micro-targeted technology segments.
TechTarget analyzes activity from over 100,000 companies across its
120+ sites and 5,000 targeted topics to provide a vast amount of
project intelligence to its customer base.
Availability and Pricing
Priority Engine will be available in North America in Q1 2015
and will be available in other global regions later in 2015.
Pricing for IT Deal Alert Priority Engine will be $90,000 annually
or $30,000 quarterly per technology segment. To learn more or
schedule a demo, visit http://www.techtarget.com/ITDealAlert.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, IT Deal Alert, Priority Engine and Deal Data are
trademarks of TechTarget. All other trademarks are the property of
their respective owners.
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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