NEW
YORK, July 12, 2024 /PRNewswire/ -- The Harris
Poll, a global public opinion and advisory firm, and part of
Stagwell (NASDAQ: STGW) has acquired BERA, a leading
predictive brand technology platform. The acquisition will
integrate BERA's cutting-edge AI-powered brand insights and
analytics platform into its Harris Quest suite, part of the
Stagwell Marketing Cloud, further advancing the predictive
capabilities of real-time market research and brand tracking.
Revolutionizing Brand Value with Predictive Analytics
The integration of BERA into Harris Quest will offer clients
unparalleled access to predictive brand analytics and direct
brand-to-business™ correlation, enabling them to make data-driven
decisions with greater precision around the world. With over 4,000
global brands, BERA's platform, known for its sophisticated
AI-driven insights, will complement Harris Quest's existing suite
of tools, including QuestBrand, QuestDIY, QuestPRO, QuestCX,
QuestIC, and QuestAI.
"This acquisition is a significant milestone for us and our
clients," said Will Johnson, co-CEO
of Harris Quest. "Integrating BERA's predictive capabilities into
our platform will enable us to deliver even faster, more accurate
insights that are critical for effective decision-making in today's
dynamic market environment. In addition to our existing real-time
analytics, we can now offer customized metrics across virtually any
industry and stronger predictive intelligence."
"We are excited to welcome BERA to the Stagwell family as
we continue building the most advanced and scalable research tools
for modern marketers," said Mark
Penn, chairman and CEO of Stagwell. "By combining BERA's
predictive brand technology with Harris Quest's real-time insights,
we will deliver a comprehensive solution that empowers marketers to
connect brand investments to financial outcomes more
effectively."
Enhancing the Harris Quest Experience
The acquisition of BERA will enrich the Harris Quest platform
with new features, including:
- Advanced Predictive Analytics: Leveraging BERA's AI
technology to forecast brand performance and understand future
brand health.
- Comprehensive Brand Valuation: Accurately measuring the
financial value of brands using BERA's validated methodology,
enhancing the ability to track and optimize the contribution of
brand equity to enterprise value.
- Enhanced Audience Targeting: Utilizing BERA's tools to
identify and prioritize high-value audiences, improving marketing
efficiency and ROI.
Driving Innovation in Market Research
Stagwell's acquisition of BERA underscores its commitment
to pushing the boundaries of market research and brand management.
With the combined expertise of The Harris Poll's 60 years of
experience and BERA's innovative technology, Harris Quest will
continue to lead the industry in providing actionable insights and
driving business growth.
About The Harris Poll "Hard Data. Human Truths."
The Harris Poll is a global public opinion, analytics, and
market research consultancy that strives to reveal society's
authentic values to inspire leaders to create a better tomorrow.
With a global research reach of more than 90 countries, Harris
offers advisory services across sectors to world leaders, CEOs, and
business decision-makers with state-of-the-art analytics, real-time
software services, and practitioners in marketing, reputation,
customer experience, trends, futures, and thought
leadership/research-for-public release, The Harris Poll translates
shifting social sentiment into a competitive marketplace advantage.
John Gerzema and Will Johnson are co-CEOs. Harris launched
Harris Quest in 2023, a suite of martech research products
inclusive of AI-enabled self-service polling and other "instant
information" SaaS solutions. Harris is a Stagwell (NASDAQ: STGW)
company. www.theharrispoll.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS
solutions built for the modern marketer. Born out of Stagwell's
(NASDAQ: STGW) network of award-winning marketing
agencies, SMC's technology empowers marketers to drive business and
brand impact by giving them intuitive tools equipped with
proprietary, actionable data. SMC's portfolio of solutions powers
market research, communications, and media for brands worldwide by
leveraging technology such as generative and predictive artificial
intelligence, machine learning, augmented reality, and more. Get
your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 13,000+ specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients.
www.stagwellglobal.com.
Media Contact:
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.