SRS Labs Expands Licensing Agreement with Westinghouse Digital for 2012 LED TV Line
December 07 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), the industry leader
in surround sound, audio enhancement, and voice post-processing
technologies, announced today that it has signed an expanded
licensing agreement with Westinghouse Digital to provide the
American LCD TV company with an extended portfolio of SRS® audio
enhancement technologies for their 2012 LED TV line, including SRS
TruSurround HD™, TruSurround XT™ and TruVolume®.
“We are very excited to be expanding our partnership with
Westinghouse Digital to provide them with an even larger selection
of our IP over the next few years,” Allen H. Gharapetian, Senior
Vice President of Marketing, SRS Labs. “Westinghouse Digital
clearly views audio performance as a significant differentiating
feature against competitors as well as one of the key
decision-making criteria by customers when shopping for TVs. More
importantly, they acknowledge the role great audio plays in
impressing their customers right out of the box by delivering an
uncompromised and complete entertainment experience and we are very
happy to help them fulfill that goal brilliantly.”
When it comes to audio performance, new slim designs for
flat-panel TVs, soundbars, notebooks, media tablets and smartphones
often leave little room for built-in high performance speakers. By
utilizing SRS’ patented audio solutions and working with SRS Labs’
engineering team, who custom tune each make and model, consumer
electronics manufacturers can be confident that their products will
deliver the highest quality, most immersive and natural sounding
audio experience possible.
“Westinghouse Digital is dedicated to designing products that
are not only affordable, but feature some of the industry’s most
advanced technologies,” said John Araki, SVP Product Development at
Westinghouse Digital. “To be successful in today’s competitive TV
market, it is critical to pay attention to what features consumers
are asking for and, at Westinghouse, we believe that most customers
look for both top quality video and audio performance when
comparing features amongst different TV brands. Accordingly, both
our marketing and engineering teams unanimously turned to SRS Labs,
the industry’s most popular provider of high-performance audio
technologies, in order to make sure our TVs meet or beat consumers’
expectations when it comes to great audio.”
The 2012 lineup of Westinghouse LED TVs can be found at various
retailers throughout the United States. For more information about
this announcement, SRS or our technologies, please contact us
at pr@srslabs.com or visit us
on Facebook, Twitter and YouTube.
About SRS Labs, Inc.
SRS Labs’ company description and important cautions regarding
forward-looking statements made in this release is available at
www.srslabs.com/boilerplate.
About Westinghouse Digital
Westinghouse Digital is one of the leading LCD TV manufacturers
in the U.S. The company offers a complete suite of innovative LED
and LCD displays for the consumer market, that deliver the latest
digital content for the ultimate viewing experience. Westinghouse
Digital’s award-winning consumer HDTV lineup includes a complete
family of 720p and 1080p eco-friendly LED and LCD HDTVs in a wide
range of sizes and formats. Westinghouse Digital has made a strong
commitment to producing eco-friendly, energy-saving displays with
their Greenvue and LED product lines which have earned the Energy
Star for meeting Federal energy efficiency standards and also meet
California Energy Commission (CEC) Tier 1 & 2 standards. For
more information, please visit www.westinghousedigital.com.
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