SRS Labs Launches New Advanced Music Media Player App for Apple iPhone and iPod Touch

SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that it has released MyTunes™, the most advanced, feature-rich, audio enhancing media player application ever developed for the iPhone and iPod Touch. MyTunes is available today on the iTunes® App Store.

MyTunes Music Player app for iPhone/iPod (Photo: Business Wire)

MyTunes is designed to redefine the expectations and capabilities associated with mobile media players. In addition to being a powerful, full function music player app, it features a robust mix of advanced SRS audio processing technologies, as well as a generous selection of innovative features that allow users to fully customize their listening experience to match their mood or activities.

MyTunes seamlessly pulls music files from the iTunes® music library stored on the device, but what the app does with those music files is what makes it remarkably different from anything else on the App Store today.

Features of the MyTunes app include:

SRS WOW HD™ processing restores the natural tonality and spatial characteristics of recorded audio, making music sound as if the listener is in the same room as the artist
Fully adjustable 10-band EQ with presets and a simple 3-knob tone control system offer further personalization of audio playback
Deeper, booming bass from any headphones and speakers system with patented SRS bass sculpting technology
Automatic tuning of the app settings to deliver optimal clarity and detail based on user selected headphones or speakers type
Content normalization maintains a consistent listening volume regardless of the music played
Advanced drilldown search provides a simple way to navigate through substantial music collections allowing users to find songs with ease
Special driving mode optimizes the GUI for ease of use and minimal distraction
DJ-style transitions offer the full experience of having a live DJ mix the user’s playlist

“With more than a decade of conditioning the general public to accept poor-quality audio as the norm, the MP3 and other compressed audio formats have successfully sucked the life and the fun out of recorded music,” said Allen H. Gharapetian, Senior Vice President of Marketing for SRS Labs. “However, we have worked tirelessly to create a cure for this widespread epidemic of anemic sound by creating an app specifically designed to restore the lost sound that results from compressing audio, while at the same time giving listeners full control over the playback qualities of their audio. The app also allows users to tailor it to their preferred style and listening environment, providing a completely personalized experience. We are confident that MyTunes will ignite the senses like never before and let users to fall in love with their music collection all over again.”

The base version of MyTunes is free to download and provides access to all of the premium features for 10-minutes a day. To completely unlock the premium features, users can upgrade the app by paying a one-time fee of $4.99.

To commemorate the launch of MyTunes, SRS is running a sweepstakes where five winners will receive iPod touch samples pre-loaded with the MyTunes app.

To enter the sweepstakes for a chance to win, visit http://bit.ly/MyTunesSweeps.
The sweepstakes is running now through October 28, 2011.

For more information about this announcement, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.

About SRS Labs, Inc.

SRS Labs’ company description and important cautions regarding forward-looking statements made in this release are available at http://www.srslabs.com/boilerplate.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50020114&lang=en

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