New SRS iWOW Plug-in Adaptor Brings HD-Quality Audio Experience to iPhone, iPod and iPad
January 05 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced the
latest generation of SRS’ award-winning plug and play hardware
audio enhancement accessory, the SRS iWOW 3D™ for iPhone®, iPod
touch®, iPod nano®, and iPad™. Engineered to work in tandem with a
free SRS iWOW app, this small plug-in device delivers an immersive,
engaging and truly personal audio entertainment experience.
“Our previous two generations of the iWOW audio adaptor have
enjoyed a great deal of success and we feel this latest generation
takes the concept to the next level,” said Allen H. Gharapetian,
Vice President of Marketing for SRS Labs. “The explosive popularity
of Apple’s touch-based products, including the new iPad, has
connected consumers to a nearly endless volume of multimedia
content that has resulted in a greater desire for a more engaging
entertainment experience on-the-go. The new iWOW 3D provides just
that by bringing HD-quality sound to Apple’s popular portable
devices.”
As a premium audio accessory, the new SRS iWOW 3D is housed in a
slim, sleek new satin black enclosure that features an extended
line-out headphone jack at one end while the other end is designed
to seamlessly connect to the standard 30-pin connector of an iPod,
iPhone or iPad. The SRS iWOW 3D is available in two models: The
premium iWOW-3DHF model and the base iWOW-3D model. Both models
feature the new SRS iWOW 3D adapter but in different package
configurations as highlighted below:
- Five interchangeable color
faceplates that create a personalized appeal (HF model
only)
- Custom-designed, high-quality in-ear
earbuds aimed to further enhance the SRS iWOW 3D experience (HF
model only)
- Free SRS iWOW app for greater
playback customization (both HF and base models)
- Exclusive offer to purchase SRS iWOW
for iTunes software (for Mac and PC) at a significant discount
directly from SRS Labs’ online store (both HF and base models)
- Illustrated quick start guide (both HF
and base models)
Utilizing several patented SRS audio solutions, SRS iWOW 3D
retrieves and restores audio cues that are buried deep within the
original source material to provide an immersive three-dimensional
sound stage with renewed depth and clarity, as well as deep bass.
The end result is a truly uncompromised, natural and dynamic
entertainment experience for music, videos and games.
iWOW 3D users will enjoy the performance and seamless
functionality of their new device by accessing iWOW 3D’s free
downloadable app that is available through the iTunes App Store.
The app personalizes the output settings of the iWOW 3D with
custom-tuned programs for headphones, external speakers and car
audio systems. The app also provides the users with the ability to
increase bass or treble, as well as add a surround sound effect to
their audio.
Both SRS iWOW 3D models will be available by the end of January
2011 for purchase online at suggested retail prices of $99.99 for
the premium HF model and $69.99 for the base model. Both products
will be available at SRS Labs’ Store at
www.srslabs.com/store as well as several online retailers
including Amazon.com, JandR.com, and Buy.com. Review samples will
be available in mid-January. For more information regarding the SRS
iWOW 3D or obtaining a sample for review, please contact SRS Labs
at PR@srslabs.com.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones; and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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