SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced the latest generation of SRS’ award-winning plug and play hardware audio enhancement accessory, the SRS iWOW 3D™ for iPhone®, iPod touch®, iPod nano®, and iPad™. Engineered to work in tandem with a free SRS iWOW app, this small plug-in device delivers an immersive, engaging and truly personal audio entertainment experience.

“Our previous two generations of the iWOW audio adaptor have enjoyed a great deal of success and we feel this latest generation takes the concept to the next level,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “The explosive popularity of Apple’s touch-based products, including the new iPad, has connected consumers to a nearly endless volume of multimedia content that has resulted in a greater desire for a more engaging entertainment experience on-the-go. The new iWOW 3D provides just that by bringing HD-quality sound to Apple’s popular portable devices.”

As a premium audio accessory, the new SRS iWOW 3D is housed in a slim, sleek new satin black enclosure that features an extended line-out headphone jack at one end while the other end is designed to seamlessly connect to the standard 30-pin connector of an iPod, iPhone or iPad. The SRS iWOW 3D is available in two models: The premium iWOW-3DHF model and the base iWOW-3D model. Both models feature the new SRS iWOW 3D adapter but in different package configurations as highlighted below:

  • Five interchangeable color faceplates that create a personalized appeal (HF model only)
  • Custom-designed, high-quality in-ear earbuds aimed to further enhance the SRS iWOW 3D experience (HF model only)
  • Free SRS iWOW app for greater playback customization (both HF and base models)
  • Exclusive offer to purchase SRS iWOW for iTunes software (for Mac and PC) at a significant discount directly from SRS Labs’ online store (both HF and base models)
  • Illustrated quick start guide (both HF and base models)

Utilizing several patented SRS audio solutions, SRS iWOW 3D retrieves and restores audio cues that are buried deep within the original source material to provide an immersive three-dimensional sound stage with renewed depth and clarity, as well as deep bass. The end result is a truly uncompromised, natural and dynamic entertainment experience for music, videos and games.

iWOW 3D users will enjoy the performance and seamless functionality of their new device by accessing iWOW 3D’s free downloadable app that is available through the iTunes App Store. The app personalizes the output settings of the iWOW 3D with custom-tuned programs for headphones, external speakers and car audio systems. The app also provides the users with the ability to increase bass or treble, as well as add a surround sound effect to their audio.

Both SRS iWOW 3D models will be available by the end of January 2011 for purchase online at suggested retail prices of $99.99 for the premium HF model and $69.99 for the base model. Both products will be available at SRS Labs’ Store at www.srslabs.com/store as well as several online retailers including Amazon.com, JandR.com, and Buy.com. Review samples will be available in mid-January. For more information regarding the SRS iWOW 3D or obtaining a sample for review, please contact SRS Labs at PR@srslabs.com.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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