PureSpeech Technology Advances Bluetooth Headset Market Segment

SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced that PureSpeech® is available commercially for the first time within the Rocketfish EX7 Bluetooth headset to deliver crystal clear dialogue on both the near and far end of a call, benefiting both the caller (near-end) and the person receiving the call (far-end).

SRS Labs and CSR, the industry leader in Bluetooth headset technologies, collaborated to design and market PureSpeech, an innovative Bluetooth technology that delivers significant improvements to the audio and speech clarity of Bluetooth mono headsets. PureSpeech combines SRS’ VIP+™ advanced technology, which dynamically improves voice intelligibility at the near end, with CSR’s Clear Voice Capture (CVC®) echo cancellation and noise reduction software, which improves audio quality at the far end.

“We’re thrilled to be expanding our presence in the Bluetooth headset space with the mobile industry’s most comprehensive bi-directional speech processing solution, which is now available on the Rocketfish EX7 headset,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “While SRS is globally renowned for our extensive portfolio of audio and surround sound solutions, our core competencies and undeviating focus in making anything with a speaker sound incredible, has naturally extended our reach into the realm of voice.”

Features of PureSpeech:

Enhances voice intelligibility for both near-end (the caller) and far end (the person receiving the call) applications
Significantly improves near-end sound clarity and tonal quality so the user can hear the call even in noisy environments
Dynamically maximizes speech intelligibility and voice clarity through selective formant enhancement
Significantly reduces annoying ambient noise in the outbound signal
Eliminates distracting echoes for outgoing voice

To commemorate the first commercial availability of the PureSpeech technology, SRS will run a Facebook sweepstakes between December 27th-31st and be giving away a Rocketfish EX7 Bluetooth headset daily. For sweepstakes details please visit http://bit.ly/hvQZRW.

The Rocketfish EX7 headset featuring PureSpeech technology retails for $69.99 and can be found in Best Buy stores and online at Bestbuy.com. For more information about PureSpeech technology, please visit http://bit.ly/h482eC.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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