Vestel and SRS Labs Team to Advance Home Theater Surround Sound Experience across Europe
September 07 2010 - 5:20PM
Business Wire
SRS Labs (NASDAQ:SRSL), the industry leader in surround
sound, audio, and voice technologies, announced today that it has
extended its partnership with Vestel, the largest TV manufacturer
in Europe, to deliver an immersive front-rendered surround sound
experience from flat panel HDTVs, by way of SRS TruSurround
HD™.
“Vestel has been a committed partner for several years, and
we’re thrilled to be expanding our relationship,” said Allen H.
Gharapetian, Vice President of Marketing for SRS Labs. “Through SRS
TruSurround HD, Vestel HDTVs have the capacity to deliver
compellingly natural surround sound directly from its built-in
speakers, setting a new standard of audio excellence.”
SRS TruSurround HD is a robust multichannel system that
provides a remarkable and natural surround sound listening
experience within a front-rendered playback environment. SRS
TruSurround HD processes up to 6.1 channels of audio to create
impressive surround sound over two built-in speakers, as well
as optimizes bass response, and offers remarkably improved dialog
that’s both clear and distinct. To complete the audio experience,
SRS TruSurround HD also features definition control for maximum
high-frequency realism and clarity.
The Vestel Group of companies are a strong, leading player in
the European and global markets for consumer electronics, white
goods and digital products accounting for 16 percent of the LCD TV
market and 25 percent of the digital set-top-box market in Europe.
With its proven technology, design and development competencies,
Vestel is one of the world’s leading OEM and ODM producers.
Vestel and their partner OEM brands will ship SRS TruSurround
HD-equipped TVs to consumers in more than 40 nations across
Europe.
“As a leader in the consumer electronics space, Vestel is
committed to delivering the highest quality entertainment
experience to our consumers across all devices,” said Turan
Erdogan, Executive Board Member and President of Vestel Foreign
Trade. “SRS Labs has a proven track record of enabling a powerful
developer community and delivering the best quality sound
experiences for millions of users around the world.”
To date, more than 250 million SRS TruSurround HD-equipped HDTVs
have shipped globally. Vestel HDTVs featuring SRS will be available
at retail stores across Europe beginning in the fourth quarter of
2010, which further affirms SRS’ position as the de facto world
standard for built-in HDTV surround sound.
About SRS Labs,
Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
is recognized as the de facto standard in audio enhancement,
surround sound, volume leveling and voice processing technologies.
SRS solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive
entertainment. SRS Labs supports its partners around the globe with
a network of offices in regions including the U.S., China, Europe,
Japan, Korea and Taiwan. For more information, visit
www.srslabs.com. Visit SRS Labs’ blog at soundingoff.srslabs.com,
on Facebook at www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs.
About Vestel
The Vestel Group is comprised of 25 companies operating in
manufacturing, technology development, marketing, and distribution
fields in the consumer electronics, digital technologies, and
household appliances, with € 3.7 billion turnover. Vestel is the
largest TV manufacturer in Europe accounting for 16% of the LCD TV,
as well as 25% of the digital set-top boxes markets in Europe.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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