SRS Labs Partners With Nexgen Mediatech to Bring 5.1 Surround Sound to ChiMei LCD TVs
January 08 2009 - 8:00AM
PR Newswire (US)
Nexgen will use SRS TruSurround XT(R) premium surround sound
technology in up to 20 LCD TV models destined for Asian markets
SANTA ANA, Calif., Jan. 8 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(NASDAQ:SRSL), the industry leader in surround sound, audio and
voice technologies, announced today that Nexgen Mediatech Inc.,
Taiwan's largest LCD TV system manufacturer, has licensed SRS
TruSurround XT(R) for implementation in ChiMei LCD HDTVs. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) Nexgen
Mediatech, a Taiwan-based OEM/ODM manufacturer, selected SRS Labs
as their audio partner because of the superior and demonstrable
features offered by SRS' innovative, state-of-the-art sound
technologies. ChiMei LCD TVs will utilize SRS TruSurround XT to
process multichannel audio content found in television shows and
movies. SRS TruSurround XT creates an immersive surround sound
experience using only the TV's built-in stereo speakers. This
patented, popular solution places all 5 surround sound channels
around the viewer, allowing them to experience movies and other
content as they were originally meant to be heard. No extra
hardware is needed, thus eliminating the clutter, expense and
complexity of a multi-speaker AV receiver setup. Additionally, when
receiving a mono or stereo signal, TruSurround XT delivers an
expansive three-dimensional sound field for a much improved
surround sound effect. The agreement with Nexgen Mediatech is for
the use of SRS TruSurround XT in up to 20 2009 ChiMei LCD TV
models, ranging in sizes from 32" to 52". All models, including TVs
from the E series, W series and S series are developed for the
Taiwan, China and Asia Pacific regions. "SRS TruSurround XT is not
only easy to integrate into our TV platforms, but, more
importantly, provides end-users with a high-quality, immersive
audio experience," says Gilbert Chiang, TV brand manager for Nexgen
Mediatech. "We are very excited to work with an industry leader and
innovator like SRS Labs to maximize the audio performance of our
products. And, given how important top-quality audio is to the
consumers these days, we look forward to developing and further
expanding our partnership with SRS Labs in the future." SRS
TruSurround XT is ideal for flat panel displays, such as ChiMei's
LCDs, because, according to the Consumer Electronics Association,
over 3/4 of all flat panel TVs are used without a separate audio
amplification system. As a result, majority of consumers do not
enjoy the full surround sound experience built into DVD movies and
TV programs unless their flat panel TV features SRS TruSurround XT.
"With the physical constraints of today's slimmer FPTVs, an optimal
audio experience is a greater challenge," said Craig Marking,
Director of Product Marketing for SRS Labs. "This is where SRS Labs
excels. Our ability to fine- tune and customize our world-class
sound enrichment solutions to every TV model enables us to provide
today's demanding AV consumers with the best possible entertainment
experience. Leading OEMs and product designers, such as Nexgen
Mediatech, are realizing the benefits of teaming up with SRS Labs
and incorporating our unique audio solutions to meet critical
design requirements while delivering the best possible audio
experience to consumers." About SRS Labs, Inc. Founded in 1993, SRS
Labs is the industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principals. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Marking, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. * The Consumer Electronics Association
conducts consumer surveys and research in the US. SRS Labs, Inc.
Contact: Cyndee Pelino, Sr. Marketing Manager 949-442-5518 Press
Contact: Chuck Back, Noyd Communications Inc. 310-614-2358 Investor
Relations Contact: Matt Glover, Liolios Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Sr. Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Press, Chuck Back of Noyd Communications
Inc., +1-310-614-2358, , or Investor Relations, Matt Glover of
Liolios Group, Inc., +1-949-574-3860, , both for SRS Labs, Inc. Web
site: http://www.srslabs.com/
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