SRS Labs Creates Custom WOW HD(TM) Software Solution for ViewSonic Monitors
January 07 2008 - 8:00AM
PR Newswire (US)
- SRS Labs expands their commitment to the PC market with
customized software solutions SANTA ANA, Calif., and LAS VEGAS,
Jan. 7 /PRNewswire-FirstCall/ -- SRS Labs Inc. (NASDAQ:SRSL), a
leading provider of surround sound, audio enhancement and voice
processing technologies announced today that ViewSonic, a leading
global provider of visual display products, will bundle a custom
software solution, developed by SRS Labs, with new 2008 monitors.
The software solution was designed expressly to improve the sound
quality of monitors with built-in speakers, allowing consumers to
experience high quality audio without purchasing separate audio
components. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) SRS Labs
delivers innovative and custom PC software solutions, which is a
unique method for providing their audio enhancement technologies to
manufacturers that do not utilize any discrete IC circuitry for
audio processing. Consumers will receive a CD with SRS Labs'
software that ships with most new ViewSonic monitors. All they need
to do is to load the software and immediately they will begin to
experience high quality audio performance from the monitor's
built-in speakers. There is no need to add external speakers --
thus eliminating clutter on the desktop and the additional expense.
The custom software solution that is bundled with the ViewSonic
monitors uses SRS Labs' popular WOW HD(TM) audio process. It is
designed to improve audio performance, especially from highly
compressed audio files, by expanding the size of the perceived
sound image and creating a deep, rich bass response. SRS WOW HD
restores information that is lost by traditional recording and
playback techniques, creating a more natural and realistic audio
experience with overall improved fidelity. Additionally, SRS WOW HD
delivers a bigger, wider sound field, with greater definition and
clarity in the high frequency range. "By creating a custom software
solution, we were able to work closely with ViewSonic to properly
tune our technology to provide the best possible performance from
their monitors," said Benjamin Grier, Product Marketing Manager for
SRS Labs. "This new implementation of our software is leading the
way for leading PC accessory makers to enhance the audio quality of
their products, enabling them to meet consumers' expectations for
high quality sound from a PC." To date, SRS audio technologies have
shipped in over one billion consumer electronics products ranging
from flat panel TVs, Bluetooth accessories and mobile phones to
PCs, portable media devices and automotive entertainment systems.
SRS Labs will be showcasing their award-winning technologies,
including SRS WOW HD, during CES 2008 in meeting room # N239 -
North Hall, Las Vegas Convention Center. About SRS Labs, Inc. SRS
Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents,
with another 34 pending, for advanced audio, voice and surround
sound technologies that optimize and improve the listening
experience through techniques based on research into the human
auditory system. Through partnerships with leading global
manufacturers and semiconductor and software partners, over one
billion products have shipped worldwide utilizing SRS audio
technologies, primarily from one of three main technology families,
SRS WOW(R), SRS TruSurround(R) and SRS Circle Surround(R). SRS Labs
audio and voice processing provides the best possible sound from
all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel
televisions shipped in 2006 featuring SRS audio processing, SRS
Labs sets the standard for HDTV audio processing. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Grier, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, Web site: http://www.srslabs.com/
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