SRS Labs, Inc. (NASDAQ:SRSL) today announced that its SRS WOW HD�
audio technology is featured on CSR�s BlueCore3 Bluetooth platform
as part of CSR�s recently announced eXtension partner program. SRS
WOW HD technology provides the BlueCore3 platform with cleaner,
livelier audio quality, purity to spatial information, advanced
bass enhancement and an innovative center control feature. CSR
chose the SRS WOW HD implementation because it greatly improves
music quality over Bluetooth transmission and it delivers the
industry�s best known stereo enhancement. The agreement between CSR
and SRS Labs will significantly improve the level of audio
excellence in Bluetooth-enabled mobile applications. CSR is ranked
number one in every Bluetooth market segment, boasting a lifetime
to date overall market share in 2005 of more than 60 percent � 43
percent handsets, 89 percent mono headsets, 69 percent stereo
headsets, 71 percent laptops, 77 percent automotive and 79 percent
consumer. In the audio enhancement space, SRS Labs technology has
been integrated into more than 1 billion products including
Microsoft�s Windows� Media Players, flat panel TVs, AV receivers,
MP3 players, notebook PCs, car audio head units and iPod� speaker
cradles. �Bluetooth technology has changed the way mobile devices
are used and CSR has been instrumental in making Bluetooth a mass
market technology,� said Lenka Koloma, senior director of strategic
IC partners & sales, SRS Labs. �Joining CSR�s eXtension program
is an important step in expanding SRS Labs� mobile market strategy
and by integrating SRS WOW HD technology into CSR�s Bluetooth
platform, the two companies are providing unsurpassed audio quality
to consumers worldwide.� The CSR eXtension program was launched to
enhance the product portfolios of CSR�s customers by adding the
very latest technological features in order to boost both sales and
value of Bluetooth-enabled devices. Specifically structured to
support CSR�s partners during their product development cycles and
to ease implementation of advanced feature sets, the resources that
CSR is making available under the program�s banner are
considerable, including easy-to-use development kits and software
tools, which reduce time-to-market. These tools facilitate the
creation and downloading of code to the DSP, and provide a number
of sample applications. CSR is the only company in a position to
launch such an initiative, because it is the sole Bluetooth player
with the capability of integrating high-quality CODECs and DSPs
on-chip � essential enablers for third party software partners.
�The eXtension program was launched to bring more innovation and
the latest technological capabilities to Bluetooth technology,�
said Gemma Paris, software marketing manager, CSR. �CSR�s
relationship with SRS Labs has introduced cutting-edge audio to
Bluetooth technology. By implementing SRS Labs� feature-rich
technology into the BlueCore3 platform, CSR is introducing a new
level of audio enhancement to the worldwide mobile phone market.�
About SRS Labs, Inc. SRS Labs develops advanced audio and
communications technology that optimizes and improves the listening
experience through techniques based on the latest research into the
human auditory system. With more than 1 billion products shipped
worldwide, SRS Labs is a leader in audio. Incorporated in products
ranging from HDTVs and mobile phones to PCs and automotive
entertainment, SRS Labs audio and speech signal processing provides
the best possible sound on every form factor and in every
environment. SRS Labs surround sound solutions enable the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Korea, Japan, and Taiwan. www.srslabs.com
About CSR CSR is the leading global provider of Bluetooth
technology and has developed expertise in other single-chip
wireless communication standards such as Wi-Fi (IEEE802.11). CSR
offers developed hardware/software solutions for Bluetooth based
around BlueCore, a fully integrated 2.4 GHz radio, baseband and
microcontroller. CSR has already launched its fifth generation
BlueCore suite and is in volume manufacture of its fourth
generation BlueCore devices. BlueCore4 supports the Enhanced Data
Rate (EDR) standard, which was ratified at the end of 2004. Outside
of Bluetooth, CSR has also developed UniFi, the first single chip
802.11a/b/g embedded solution specifically targeting the mobile
phone and consumer electronics markets. BlueCore features in over
60 percent of all qualified Bluetooth enabled products and modules
listed on the Bluetooth website with industry leaders including
Apple, Dell, IBM, Motorola, NEC, Nokia, Panasonic, RIM, Sharp, Sony
and Toshiba using BlueCore devices in their range of Bluetooth
products. CSR has its headquarters and offices in Cambridge, UK,
and offices in Japan, Korea, Taiwan, China, India, France, Denmark,
Sweden and both Texas and Detroit in the USA. More information can
be found at www.csr.com. Except for historical information
contained in this release, statements in this release, including
those by Lenka Koloma may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs�
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. (NASDAQ:SRSL) today
announced that its SRS WOW HD(TM) audio technology is featured on
CSR's BlueCore3 Bluetooth platform as part of CSR's recently
announced eXtension partner program. SRS WOW HD technology provides
the BlueCore3 platform with cleaner, livelier audio quality, purity
to spatial information, advanced bass enhancement and an innovative
center control feature. CSR chose the SRS WOW HD implementation
because it greatly improves music quality over Bluetooth
transmission and it delivers the industry's best known stereo
enhancement. The agreement between CSR and SRS Labs will
significantly improve the level of audio excellence in
Bluetooth-enabled mobile applications. CSR is ranked number one in
every Bluetooth market segment, boasting a lifetime to date overall
market share in 2005 of more than 60 percent - 43 percent handsets,
89 percent mono headsets, 69 percent stereo headsets, 71 percent
laptops, 77 percent automotive and 79 percent consumer. In the
audio enhancement space, SRS Labs technology has been integrated
into more than 1 billion products including Microsoft's Windows(R)
Media Players, flat panel TVs, AV receivers, MP3 players, notebook
PCs, car audio head units and iPod(R) speaker cradles. "Bluetooth
technology has changed the way mobile devices are used and CSR has
been instrumental in making Bluetooth a mass market technology,"
said Lenka Koloma, senior director of strategic IC partners &
sales, SRS Labs. "Joining CSR's eXtension program is an important
step in expanding SRS Labs' mobile market strategy and by
integrating SRS WOW HD technology into CSR's Bluetooth platform,
the two companies are providing unsurpassed audio quality to
consumers worldwide." The CSR eXtension program was launched to
enhance the product portfolios of CSR's customers by adding the
very latest technological features in order to boost both sales and
value of Bluetooth-enabled devices. Specifically structured to
support CSR's partners during their product development cycles and
to ease implementation of advanced feature sets, the resources that
CSR is making available under the program's banner are
considerable, including easy-to-use development kits and software
tools, which reduce time-to-market. These tools facilitate the
creation and downloading of code to the DSP, and provide a number
of sample applications. CSR is the only company in a position to
launch such an initiative, because it is the sole Bluetooth player
with the capability of integrating high-quality CODECs and DSPs
on-chip - essential enablers for third party software partners.
"The eXtension program was launched to bring more innovation and
the latest technological capabilities to Bluetooth technology,"
said Gemma Paris, software marketing manager, CSR. "CSR's
relationship with SRS Labs has introduced cutting-edge audio to
Bluetooth technology. By implementing SRS Labs' feature-rich
technology into the BlueCore3 platform, CSR is introducing a new
level of audio enhancement to the worldwide mobile phone market."
About SRS Labs, Inc. SRS Labs develops advanced audio and
communications technology that optimizes and improves the listening
experience through techniques based on the latest research into the
human auditory system. With more than 1 billion products shipped
worldwide, SRS Labs is a leader in audio. Incorporated in products
ranging from HDTVs and mobile phones to PCs and automotive
entertainment, SRS Labs audio and speech signal processing provides
the best possible sound on every form factor and in every
environment. SRS Labs surround sound solutions enable the
professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Korea, Japan, and Taiwan. www.srslabs.com
About CSR CSR is the leading global provider of Bluetooth
technology and has developed expertise in other single-chip
wireless communication standards such as Wi-Fi (IEEE802.11). CSR
offers developed hardware/software solutions for Bluetooth based
around BlueCore, a fully integrated 2.4 GHz radio, baseband and
microcontroller. CSR has already launched its fifth generation
BlueCore suite and is in volume manufacture of its fourth
generation BlueCore devices. BlueCore4 supports the Enhanced Data
Rate (EDR) standard, which was ratified at the end of 2004. Outside
of Bluetooth, CSR has also developed UniFi, the first single chip
802.11a/b/g embedded solution specifically targeting the mobile
phone and consumer electronics markets. BlueCore features in over
60 percent of all qualified Bluetooth enabled products and modules
listed on the Bluetooth website with industry leaders including
Apple, Dell, IBM, Motorola, NEC, Nokia, Panasonic, RIM, Sharp, Sony
and Toshiba using BlueCore devices in their range of Bluetooth
products. CSR has its headquarters and offices in Cambridge, UK,
and offices in Japan, Korea, Taiwan, China, India, France, Denmark,
Sweden and both Texas and Detroit in the USA. More information can
be found at www.csr.com. Except for historical information
contained in this release, statements in this release, including
those by Lenka Koloma may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise.
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