NASHVILLE, Tenn., Dec. 17, 2019 /PRNewswire/ --
Teledentistry pioneer SmileDirectClub today
announced plans to increase its international expansion by
introducing its clear aligner therapy to Germany in early
2020. The U.S.-based SmileDirectClub will open multiple SmileShops
across the country, further expanding its doctor-directed remote
clear aligner therapy in the European Union.
![(PRNewsfoto/SmileDirectClub) (PRNewsfoto/SmileDirectClub)](https://mma.prnewswire.com/media/593256/SmileDirectClub_Logo.jpg)
With a mission to help people get a smile they'll love so
they have the confidence to positively impact their place in the
world, SmileDirectClub makes access to premium teeth
straightening products more affordable, accessible, and convenient.
SmileDirectClub has become one of the fastest-growing health
technology companies in the U.S. Since launching in
2014, SmileDirectClub has helped over 750,000
customers attain a smile they love. Customers who complete
clear aligner therapy are also more likely to improve their oral
care and visit their regular dentists more often to take better
care of their teeth and maintain their improved smile. In 2019,
SmileDirectClub expanded its reach, bringing access to its network
of over 250 affiliated dentists and orthodontists to customers in
Canada, Australia, New
Zealand, Ireland, and the UK.
"We're on a mission to help people everywhere unleash the power
of their smile," said Alex Fenkell,
Co-founder of SmileDirectClub. "The confidence that comes from
having a great smile is transformative to every aspect of your
life. With our continued international expansion, the time is right
to bring our mission to Germany,
giving more Germans the ability to have the confidence that comes
from a straighter, brighter smile."
According to the company's research, almost 70% of Germans avoid
straightening their teeth due to cost. With SmileDirectClub's clear
aligner therapy being priced at up to 60% less than other teeth
straightening options available in Germany, the expansion of SmileDirectClub will
help bridge that gap.
"We're confident consumers in Germany will embrace the ability to have
access to convenient, more affordable oral care," said Kay
Oswald, President of International,
SmileDirectClub, confirming the company's commitment to expand
its Germany business. "With
Germany known globally as a world leader in technology and
innovation, we are committed to investing in the country and have
ambitious and exciting plans for our future there."
SmileDirectClub clear aligner treatment plans will be created
and prescribed under the direct supervision of a German licensed
dentist.
About SmileDirectClub, Inc.
SmileDirectClub, Inc. (Nasdaq: SDC), is the industry pioneer as the
first direct-to-consumer medtech platform for transforming smiles.
Through our cutting-edge teledentistry technology and vertically
integrated model, we are revolutionizing the oral care industry.
SmileDirectClub's mission is to democratize access to a smile every
person loves by making it safe, affordable, and convenient for
everyone. SmileDirectClub was founded by Alex Fenkell and
Jordan Katzman in partnership with
Camelot Venture Group. Available in the U.S., Canada, Australia, New
Zealand, Ireland, and the
UK, SmileDirectClub is headquartered in Nashville, Tennessee. For more information,
visit SmileDirectClub.com.
Media Contact:
Press@SmileDirectClub.com
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SOURCE SmileDirectClub, Inc.