Sinclair Broadcast Group to Launch “The Nest”
October 10 2023 - 9:00AM
Business Wire
Multicast Network Premieres October
30
Schedule for the 2023/24 Season Includes
Sell This House, Wahlburgers, Growing Up Gotti, Ice Road Truckers,
Dog the Bounty Hunter and Cold Case Files
Sinclair Broadcast Group today announced the launch of The
Nest, a new, free over-the-air national broadcast TV network.
The Nest has assembled a line-up that will deliver viewers
‘comfort food programming’ comprised of home-improvement,
true-crime, factual reality series, and celebrity driven family
shows.
Launching on October 30, The Nest will include a variety
of family-friendly programming that will appeal to audiences across
the US. The mix of programming in daytime includes classic episodes
of Flipping Boston, Flipping San Diego, Sell This House, American
Justice and Cold Case Files. While in primetime, The Nest
will feature fun, celebrity-family dramas such as Growing up Gotti,
Ozzy & Jack’s World Detour, Steven Segal: Lawman, Ice Road
Truckers, Dog the Bounty Hunter and Wahlburgers.
The Nest joins Sinclair’s lineup of national broadcast
networks, Comet, CHARGE!, and TBD, the fastest growing multicast
networks in 2023 up +23%* from last year.
The Nest replaces Stadium network on broadcast stations
across the country. At launch the network will be available in more
than 50% of all US OTA television households including the major
markets of New York, Los Angeles, Philadelphia, Dallas - Ft. Worth,
Boston, San Francisco - Oakland - San Jose and Seattle-Tacoma with
more affiliate additions in the coming months.
“We’re excited to bring this breadth of hit library series to
add another layer to The Stack, Sinclair’s portfolio of linear
networks featuring Comet, CHARGE! and TBD. The Nest couples
the power and growth of free-to-consumer, over-the-air distribution
with great content that viewers love. We’re confident the
combination will deliver a premium experience for audiences and a
great environment for advertisers,” said Scott Ehrlich, Chief
Innovation Officer, Sinclair, Inc.
*Nielsen L+SD P2+ Imp, Total Day (M-Su/9am-3am), Jan-Aug 2023 vs
Jan-Aug 2022
About The Nest:
The Nest is Sinclair Broadcast Group’s newest free over-the-air
national TV network. Wholly owned by Sinclair, The Nest is a
gathering place for comfort food TV, comprised of reality series
and celebrity driven family shows. https://watchthenest.com/
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc.,
(Nasdaq: SBGI) a diversified media company and a leading provider
of local news and sports. The Company owns, operates and/or
provides services to 185 television stations in 86 markets
affiliated with all the major broadcast networks; owns Tennis
Channel and multicast networks Comet, CHARGE!, TBD and The Nest;
and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
Category: General
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Jessica Bellucci jbellucci-c@sbgtv.com
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