SimpleTech Adds Bonzai USB 2.0 Upgradeable Flash Drive To Portable Storage Product Line
December 08 2003 - 7:57AM
PR Newswire (US)
SimpleTech Adds Bonzai USB 2.0 Upgradeable Flash Drive To Portable
Storage Product Line Company Extends Line of High-Capacity,
Easy-to-Use USB Flash Drives SANTA ANA, Calif., Dec. 8
/PRNewswire-FirstCall/ -- SimpleTech, Inc. , a designer,
manufacturer and marketer of custom and open- standard memory
solutions based on Flash memory and DRAM technologies, today
announced the introduction of Bonzai USB 2.0 Upgradeable Flash
Drive, enabling business professionals and consumers to quickly and
easily store, share and transport their PC and Macintosh files.
Consumers can simply plug Bonzai into any USB port to access,
transfer and store digital photos, streaming audio and video clips,
MP3 music files, documents, presentations, games, applications and
more. Bonzai eliminates the capacity constraints of floppy disks
and the time-consuming task of burning data onto a CD. Bonzai USB
2.0 Upgradeable Flash Drives offer a transfer rate of up to 480Mbps
and are backward compatible with USB 1.1 and 1.0. Bonzai is
available in capacities of 64MB, 128MB, 256MB and 512MB with either
a SD or MMC Flash card. For the first time, Bonzai is also
available without a SD or MMC Flash card for customers who want to
use their own Flash cards or plan to purchase Flash cards
separately. Measuring just 70mm x 33mm x 12.7mm, Bonzai can easily
be carried in a pocket, purse or briefcase. Bonzai is also mass
storage compliant and hot- swappable. In addition, the drives do
not require an external power source. "Bonzai USB 2.0 Upgradeable
Flash Drives deliver a convenient, high- capacity solution for
sharing data between computers, such as between a home and office
computer," said Ken Roberts, director of product marketing for
SimpleTech. "The powerful, portable Bonzai plugs directly into any
PC or Macintosh computer that supports USB, offering users
plug-and-play cross- platform flexibility for file sharing and
storage." Manufacturers suggested retail pricing (MSRP) ranges from
$53.99 to $319.99. MSRP for the card reader model is $19.99. The
MMC version is available in 64MB and 128MB capacities for $39.99
and $66.99 respectively. General availability is expected in
January 2004 at Amazon.com, CDW, Ingram Micro, Insight, Tech Data,
Dell, Gateway, other respected retailers, and at SimpleTech's
online retail store. To ensure data safety and security, Bonzai 2.0
USB Upgradeable Flash Drives include SimpleTech's StorageSync(TM)
backup software for Windows. Bonzai USB 2.0 Upgradeable Flash
Drives come with a two-year warranty backed by SimpleTech's
reputation for quality and support. All of SimpleTech's Flash cards
have a lifetime warranty. About SimpleTech SimpleTech, Inc.
designs, manufactures and markets custom and open- standard memory
solutions based on Flash and DRAM memory technologies.
Headquartered in Santa Ana, California, the company offers a
comprehensive line of over 2,500 products and specializes in
developing high-density memory modules, memory cards and storage
devices. For more information, visit the company's Web site at
http://www.simpletech.com/ . Safe Harbor This release may contain
forward-looking statements that involve risks and uncertainties,
including, but not limited to, statements concerning the
performance of SimpleTech's Bonzai USB 2.0 Upgradeable Flash Drive
product line. Actual results may differ materially from the results
predicted. Important factors which could cause actual results to
differ materially from those expressed or implied in the
forward-looking statements are detailed under "Risk Factors" in
filings with the Securities and Exchange Commission made from time
to time by SimpleTech, including its Annual Report on Form 10-K,
its quarterly reports on Form 10-Q, and its current reports on Form
8-K. Other factors that could cause our actual results to differ
materially from those expressed or implied in the forward-looking
statements include the following risks: Bonzai USB 2.0 Upgradeable
Flash Drive may not perform in the manner anticipated and customer
demand for such products may not grow as projected. SimpleTech
undertakes no obligation to release publicly any revisions to any
forward-looking statements to reflect events or circumstances
occurring after the date hereof or to reflect the occurrence of
unanticipated events. DATASOURCE: SimpleTech, Inc. CONTACT: media,
Elaine Marshall, Director of Public Relations, +1-949-260-8219, ,
or investors, Mitch Gellman, Director of Investor Relations,
+1-949-260-8328, , both of SimpleTech, Inc. Web site:
http://www.simpletech.com/
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