UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of October 2023
Commission file number: 001-41387
SaverOne 2014 Ltd.
(Translation of registrant’s name into English)
Em Hamoshavot Rd. 94
Petah Tikvah, Israel
(Address of principal executive offices)
Indicate by check mark whether the registrant files
or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒
Form 40-F ☐
CONTENTS
Attached hereto and incorporated
herein is the Registrant’s press release issued on October 30, 2023, titled “SaverOne Advances its Global Sales Strategy and
Appoints European Distributor”.
EXHIBIT INDEX
SIGNATURES
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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SaverOne 2014 Ltd. |
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Date: October 30, 2023 |
By: |
/s/ Ori Gilboa |
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Name: |
Ori Gilboa |
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Title: |
Chief Executive Officer |
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Exhibit 99.1
![](https://www.sec.gov/Archives/edgar/data/1894693/000121390023081419/ex99-1_001.jpg)
SaverOne
Advances its Global Sales Strategy and Appoints European Distributor
SaverOne
makes strong sales and marketing advances in Europe; completes pilot project with Cemex in Spain
Petah Tikvah, Israel, October 30, 2023 –
SaverOne 2014 Ltd. (Nasdaq: SVRE, TASE: SVRE), a technology company specializing in transportation safety solutions, today announced
an advancement of its global growth strategy into European markets.
New Distribution Agreement
SaverOne signed a distribution agreement with
GVZ Company, based in Milan. GVZ specializes in the distribution of automotive components and solutions and has significant experience
in offering products that comply with European and Italian automotive safety regulations, which led to the implementation of blind-spot
monitoring systems in Italy. GVZ will market, sell, install and provide local support for SaverOne’s DDPS products in the region.
In addition, to further supporting and expanding
sales efforts in the region, SaverOne has appointed Mr. Tal Yihie as its Italian Country Partner. Based in Milan, Mr. Yihie is a seasoned
business development executive with over 14 years of extensive sales, marketing, and distribution expertise in Italy, in addition to having
an extensive global business network. Having been a key figure in several international companies, Mr. Yihie brings proven acumen in shaping
market development and EU go-to-market strategies to SaverOne.
Successful Completion of Initial Stage of Cemex
Spain Project
In line with its ‘land and expand’
strategy, SaverOne announced the successful completion of its previously announced initial pilot with Cemex in Spain and expects to move
to the next stage in the coming weeks.
Furthermore, SaverOne is in active discussions
for new pilot projects in Italy, integrating SaverOne’s DDPS solutions into a number of initial vehicles within corporate fleets, representing
the ‘land’ part of SaverOne’s strategy. The goal is to ‘expand’ sales to cover entire fleets at a later
stage following the successful completion of pilot trials.
Commented Ori Gilboa, CEO of SaverOne, “Given
our MOU with Iveco, a leading Italian based OEM, Italy was the natural choice for our first European country in which to appoint a distributor
to strengthen our sales efforts. Our new strategic collaborations are a strong step forward for our expansion throughout Europe and advances
our global expansion strategy and sales potential. This new collaboration also follows our recent strategic pilot project with Cemex in
Spain, which has proceeded successfully. At the same time, we continue to advance our ongoing collaboration with Iveco, developing our
OEM DDPS solution that will be integrated within Iveco’s vehicle manufacturing process. We hope to sign a final commercial agreement
in the coming months.”
![](https://www.sec.gov/Archives/edgar/data/1894693/000121390023081419/ex99-1_001.jpg)
Continued Mr. Gilboa, “Finally, I
believe that SaverOne’s new distributor in Italy, GVZ, is a highly synergistic partnership, given the strong improvement in transportation
safety that both our DDPS system and their blind-spot monitoring systems can together provide. In addition, I look forward to leveraging
the experience of our new country partner, Tal Yihie, to educate that market, and bring in new customers as we aim to increase our revenues
in the region.”
About the SaverOne System
SaverOne’s system is installed in vehicles
to provide a solution to the problem of driver distraction, as a result of drivers using distracting applications on the mobile phone
while driving, in a way that endangers their safety and the safety of their passengers. This phenomenon is considered one of the main
causes of road accidents in the world. According to the US National Highway Traffic Safety Administration, the annual cost of road accidents
just in the United States, stands at about $870 billion each year, excluding the costs of serious injury or death, with a quarter of those
accidents estimated to be related to the use of the mobile phones while driving. SaverOne’s technology specifically recognizes the driver
area in the vehicle and prevents the driver from accessing distracting applications such as messaging, while allowing others (e.g. navigation),
without user intervention or consent, creating a safer driving environment.
SaverOne’s primary target markets include
commercial and private vehicle fleets that are interested in reducing potential damages and significant cost, vehicle manufacturers that
are interested in integrating safety solutions to their vehicles, and insurance and leasing companies. SaverOne initially addresses car
fleets with focus on the Israeli, European and US markets, as well as other markets around the world. SaverOne believes that ultimately
increased focus on monitoring and prevention of cellular distraction systems in vehicles, in particular driven by upcoming expected EU
regulation, will likely have a dramatic positive impact on the demand for its systems in the future.
The Company’s strategy is to provide its
technology for installation to customers in the aftermarket as well as address OEM vehicle manufacturers, to install the Company’s protection
technologies during the vehicle manufacturing process.
About SaverOne
SaverOne is a technology company engaged in the
design, development and commercialization of OEM and aftermarket solutions and technologies, to lower the risk of, and prevent, vehicle
accidents.
SaverOne’s initial line of products is a
suite of solutions that saves lives by preventing car accidents resulting from distraction from the use of mobile phones while driving.
SaverOne is also developing a sensor system for early location and direction detection under all visibility conditions of vulnerable road
users (VRU) through their cellphone footprint.
Learn more at https://saver.one/
![](https://www.sec.gov/Archives/edgar/data/1894693/000121390023081419/ex99-1_001.jpg)
Forward Looking Statements
This press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation Reform Act and other securities laws that are subject to substantial
risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking
statements. Forward-looking statements contained in this press release include, but are not limited to, statements regarding SaverOne’s
strategic and business plans, technology, relationships, objectives and expectations for its business, the impact of trends on and interest
in its business, intellectual property or product and its future results, operations and financial performance and condition, and may
be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,”
“expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,”
“predict,” “project,” “target,” “aim,” “should,” “will” “would,”
or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking
statements are based on SaverOne’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult
to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate.
Many factors could cause SaverOne’s actual activities or results to differ materially from the activities and results anticipated in such
forward-looking statements. Factors that could cause our actual results to differ materially from those expressed or implied in such forward-looking
statements include, but are not limited to: the ability of our technology to substantially improve the safety of drivers; our planned
level of revenues and capital expenditures and our ability to continue as a going concern; the ability of our technology to substantially
improve the safety of drivers; our ability to market and sell our products; our plans to continue to invest in research and development
to develop technology for both existing and new products; our intention to advance our technologies and commercialization efforts; our
intention to use local distributors in each country or region that we will conduct business to distribute our products or technology;
our plan to seek patent, trademark and other intellectual property rights for our products and technologies in the United States and internationally,
as well as our ability to maintain and protect the validity of our currently held intellectual property rights; our expectations regarding
future changes in our cost of revenues and our operating expenses; our expectations regarding our tax classifications; interpretations
of current laws and the passage of future laws; acceptance of our business model by investors; the ability to correctly identify and enter
new markets; the impact of competition and new technologies; general market, political and economic conditions in the countries in which
we operate; projected capital expenditures and liquidity; our intention to retain key employees, and our belief that we maintain good
relations with all of our employees; any resurgence of the COVID-19 pandemic and its impact on our business and industry; and other risks
and uncertainties, including, but not limited to, the risks detailed in the Company’s Annual Report on Form 20-F filed with the U.S. Securities
and Exchange Commission (the “SEC”) on April 27, 2023 and in subsequent filings with the SEC. Forward-looking statements contained
in this announcement are made as of this date, and SaverOne undertakes no duty to update such information except as required under applicable
law.
International Investor Relations Contact:
Ehud Helft
+1 212 378 8040
saverone@ekgir.com
Israeli Investors Contact:
Jonathan Eilat
John@theinvestor.co.il
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