AUSTIN, Texas, May 19, 2015 /PRNewswire/ -- RetailMeNot, Inc.
(www.retailmenot.com/corp), the world's largest digital offers
marketplace, announced today that the free RetailMeNot app was
named the People's Voice Webby Award winner in New York City for having the best shopping app
in 2015!
"This is an exciting day for RetailMeNot, our loyal and growing
community of app users and our retail and brand partners," said
Cotter Cunningham, the CEO and founder, RetailMeNot, Inc. "We're
truly honored to be chosen by so many Webby voters as their
favorite shopping app. We will continue to live up to the
expectation of being the best app for consumers that want to save
money while shopping, and we can't wait to give consumers more
reasons to download and use our app in the coming weeks and
months."
As a follow-up to the Webby ceremony and as a part of
RetailMeNot's continued efforts to support the growing audience of
mobile deal seekers who use its app, RetailMeNot also confirmed
that it has extended another significant agreement with a leading
proximity engagement platform and beacon network provider, Gimbal
(www.gimbal.com).
As a driving force in location- and proximity-based mobile
engagement, Gimbal's continued partnership with RetailMeNot will
work to scale several successful tests previously executed with
retailers, shopping malls and out-of-home advertising networks over
the past year, connecting millions of mobile users with thousands
of retailers and brands.
The beacon partnership enables more of RetailMeNot's retail and
brand partners to engage high-intent shoppers by delivering
compelling offers within a specific area of a brick-and-mortar
store. The company will continue to offer Gimbal's software
platform and beacon hardware to its existing retail and brand
partners, allowing them to take advantage of a powerful in-store
marketing capability, as well as enable them to leverage Gimbal's
expanding out-of-home proximity beacon networks that are being
deployed across public spaces.
"A recent study1 projects that by 2016, $44.5 billion in U.S. in-store retail sales will
be influenced by beacon-triggered messages. RetailMeNot wants to
make it easier for our mobile users to find great personalized and
compelling deals by further developing the beacon opportunity to
provide consumers a better shopping experience," said Jody Goehring, senior director of corporate
development for RetailMeNot, Inc. "I believe this partnership with
Gimbal will help RetailMeNot continue to support inventory-specific
and brand-specific promotions for retailers in-store."
Gimbal proximity beacons with iBeacon™ technology are one of the
most widely deployed Bluetooth® Smart (Bluetooth Low Energy)
beacons in the world.
Gimbal beacons transmit a unique rolling, encrypted ID to ensure
digital ownership of your proximity network. Gimbal's secure
beacons transmit information to mobile devices from 50 meters down
to inches. RetailMeNot mobile app users who opt-in to the new
service will be eligible to receive offers and other promotional
content based on their specific in-store location, personal
preferences and shopping behavior at participating retail
stores.
"We continue to see how important contextual engagement is
becoming to the mobile shopping experience and we're excited to
continue enhancing that experience for millions of RetailMeNot
users," said Kevin Hunter, chief
operating officer, Gimbal, Inc. "The ability to engage consumers
with information that matters most to them at the right time and
place is a crucial piece of the puzzle for brand and retail
partners."
About Gimbal, Inc.
Gimbal, Inc. is connecting brands,
venues, events and retailers with their customers in exciting new
ways by providing leading-edge mobile technologies and solutions.
With advanced geofencing, the world's largest deployment of
industry-leading Bluetooth Smart beacons, location-based
engagement, analytics, unmatched security features and privacy
controls, the Gimbal platform helps drive mobile app engagement and
loyalty. Visit www.gimbal.com for more information.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) operates the world's largest
marketplace for digital offers. The company enables consumers
across the globe to find hundreds of thousands of digital offers
for their favorite retailers and brands. During the 12 months ended
March 31, 2015, RetailMeNot, Inc.
experienced more than 720 million visits to its websites, and
during the three months ended March 31, 2015, monthly mobile
unique visitors totaled 18.4 million. In 2014, RetailMeNot, Inc.
estimates $4.4 billion in paid retailer sales were
attributable to consumer traffic from digital offers in its
marketplace. The RetailMeNot, Inc. portfolio includes
RetailMeNot.com, the largest digital offer marketplace in
the United States; RetailMeNot.ca
in Canada; VoucherCodes.co.uk, the largest digital offers
marketplace in the United Kingdom; Deals.com in Germany;
Actiepagina.nl, a leading digital offers site in the
Netherlands; Bons-de-Reduction.com
and Ma-Reduc.com, leading digital offers sites in France;
Poulpeo.com, a leading digital offers site with cash back
in France; and Deals2Buy.com, a digital offers site
in North America. RetailMeNot, Inc. is listed on the NASDAQ
stock exchange under the ticker symbol "SALE." Investors interested
in learning more about the company can visit
http://investor.retailmenot.com.
1 Business Insider Intelligence, February 2015.
http://www.businessinsider.com/beacons-impact-billions-in-reail-sales-2015-2
MEDIA CONTACTS:
Brian Hoyt
RetailMeNot, Inc.
+1 202 330 3070
bhoyt@rmn.com
Nichole Pichardo
Gimbal, Inc.
+1 714 469 7732
press@gimbal.com
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SOURCE RetailMeNot, Inc.