Redback Enables On-Demand Service Control for IP Video Networks; NetOp Policy Manager Dynamically Controls Bandwidth and Ensures
February 01 2006 - 7:45AM
Business Wire
Redback Networks Inc. (NASDAQ:RBAK), a leading provider of
next-generation broadband networking systems, today announced
immediate availability of NetOp(TM) Policy Manager 2.0, a policy
and service management software solution for building Smart
Broadband Networks for new applications such as on-demand video and
broadcast IP TV services. Redback's NetOp Policy Manager 2.0
tightly integrates with the SmartEdge(R) platform to help service
providers quickly deploy a wide range of revenue generating IP
services in a cost-effective manner. "Redback's industry expertise
continues to drive innovative solutions like the NetOp Policy
Manager 2.0 to enable advanced IP services that give service
providers an edge in the increasingly competitive broadband market
space," said Arpit Joshipura, vice president of product management
& product marketing at Redback. "The new capabilities
demonstrate Redback's continued commitment to expanding revenue
opportunities for service providers and enabling advanced and
compelling services for end users." The NetOp Policy Manager 2.0
solution is a strategic tool for Internet Service Providers (ISPs),
Application Service Providers (ASPs) and wholesale customers to
achieve their business objectives of increasing subscriber
penetration, reducing provisioning costs, improving customer
retention and delivering new revenue streams. Through enhanced
features such as dynamic bandwidth control and operational
consistency, the NetOp Policy Manager enables on-demand control for
vigorous IP video network requirements. "The new release of NetOp
Policy Manager enables service providers to personalize broadband
services further and to accelerate time to market for future
services," said Mark Bieberich, director of communications network
infrastructure at Yankee Group. "The integrated solution of NetOp
Policy Manager and SmartEdge makes possible differentiated triple
play services tailored to the needs of each individual customer."
Expanded IP Video Capability Through Integration With SmartEdge The
NetOp Policy Manager 2.0 tightly integrates with the Redback
SmartEdge Service Gateway to assure high-quality on-demand video
services by auto-adjusting bandwidth and expanding Quality of
Service (QoS) functionality. From the content entry point into the
network through the content delivery to the end customer, the NetOp
Policy Manager intelligently identifies bandwidth and QoS
requirements to ensure seamless appropriation of network resources
within the Smart Broadband Network environment. Operational
Consistency With New Service Introductions Redback's NetOp Policy
Manager 2.0 provides an operationally consistent network management
solution that simplifies operations without effecting backend
integration. The NetOp Policy Manager 2.0 offers service providers
time and download-based service capabilities that automatically
adjust the bandwidth available once the subscription limit is
reached to ensure that all service offering capabilities are
optimized. Enhanced Service Delivery and Customer Service The
ease-of-integration capabilities of NetOp Policy Manager 2.0 gives
customer service representatives greater visibility into user
accounts for network troubleshooting, cross marketing and
up-selling to higher end services. Now service representatives have
in-depth granular views of start and stop times of user sessions,
bandwidth usage and the number of devices using the broadband
connection. New NetOp Policy Manager 2.0 Capabilities: -- Open and
flexible Application Programming Interfaces (APIs) for seamless
integration and customization with CRM and call center systems --
Intuitive and scalable GUI allows service providers to easily
define bandwidth and QoS profiles for tiered service offerings --
Security lockdown features, including anti-virus, firewall, and
automated password administration, to prevent login attacks Based
on the industry standard RADIUS protocol, the NetOp Policy Manager
2.0 is designed to work over residential and business broadband
access technologies including DSL, Wi-Fi, Cable, Leased Lines,
ATM/Frame Relay and Ethernet. The NetOp Policy Manager 2.0 product
can be licensed as a run-time software with feature enhancements
based on feature roadmap, or the entire source code can be licensed
which gives service providers the ultimate flexibility to customize
the product. About Redback Networks Redback Networks Inc., a
leading provider of next-generation broadband networking equipment,
enables carriers and service providers to build Smart Broadband
Networks that are personalized, adaptive and efficient. The Smart
Broadband Network provides advanced IP based subscriber services to
consumers, businesses and wholesale customers. The company's
carrier-class, scalable SmartEdge product family combines carrier
class edge routing, advanced subscriber management and high density
Ethernet aggregation functions. In conjunction with the NetOp(TM)
Element and Policy Manager platforms the SmartEdge family provides
a powerful and flexible infrastructure solution that enables
delivery of next-generation Broadband IP services. Founded in 1996
and headquartered in San Jose, Calif., with sales and technical
support centers located worldwide, Redback Networks maintains a
growing and global customer base of more than 500 carriers and
service providers, including major local exchange carriers (LECs),
inter-exchange carriers (IXCs), PTTs, service providers and ISPs.
For more information, visit Redback Networks at www.redback.com.
REDBACK and SmartEdge are trademarks registered at the U.S. Patent
and Trademark Office and in other countries. NetOp is a trademark
of Redback Networks Inc. All other products or services mentioned
are the trademark, service marks, registered trademarks or
registered service marks of their respective owners. Safe Harbor
Statement Under the Private Securities Litigation Reform Act of
1995 The statements contained in this press release that are not
purely historical are forward-looking statements within the meaning
of Section 21E of the Securities and Exchange Act of 1934, as
amended, including statements regarding Redback Networks'
expectations, beliefs, intentions or strategies regarding the
future and including, without limitation, statements regarding
Redback's NetOp Policy Manager 2.0 to tightly integrate with the
SmartEdge platform to help service providers quickly deploy a wide
range of revenue generating IP services in a cost-effective manner
and whether the enhanced features such as dynamic bandwidth control
and operational consistency, the NetOp Policy Manager can enable
on-demand control for vigorous IP video network requirements or the
company's ability to make possible differentiated triple play
services tailored to the needs of each individual customer. All
forward-looking statements included in this document are based upon
information available to Redback Networks as of the date hereof,
and Redback Networks assumes no obligation to update any such
forward-looking statements. Forward-looking statements involve
risks and uncertainties, which could cause actual results to differ
materially from those projected. These risks and other risks
relating to Redback Networks' business are set forth in the
documents filed by Redback Networks with the Securities and
Exchange Commission (SEC), specifically the most recent report on
Form 10-K, Form 10-Q, Form 8-K, Redback's Registration Statement on
Form S-3 (File No. 333-114352), and amendments thereto, and the
other reports filed from time to time with the SEC.
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