Qunar Forms Alliance With High-End International Hotel Groups
January 29 2015 - 2:30AM
Qunar Cayman Islands Limited (Nasdaq:QUNR) ("Qunar" or the
"Company"), China's leading online and mobile travel platform,
today announced that it has formed an alliance with 22 of the
world's premium high-end hotel groups. The hotel groups, which
include Wyndham, Club Med, Banyan Tree, Howard Johnson, and
Millennium, will open their global inventories to the Qunar
platform.
With over 540,000 hotels globally covered by Qunar's search
platform and over 223,000 hotels within its direct hotel network,
Qunar has become the second largest hotel platform in China in
terms of room nights stayed in the third quarter of 2014 with
direct hotel sales contributing the majority of the volume.
"We are delighted to have the opportunity to further deepen our
cooperation with these top-class hotel groups, whose appeal to our
core user base has made them increasingly prominent on the Qunar
platform," said Chenchao (CC) Zhuang, chief executive officer and
co-founder of Qunar. "Qunar's goal is to become the number one
player in China's travel industry across all segments, and this
strategic alliance is a significant step in strengthening our hotel
direct business and our position in the high-end hotel market,
where we are making rapid headway."
Qunar will work closely with the hotel groups to develop a
diverse range of products, including pay-upon-arrival, prepay,
group buy, and flight + hotel packages, as well as integrated
marketing campaigns. The company will also provide consumer
intelligence to help hotels increase occupancy rates with better
yield management. Qunar will offer its unrivaled data-analysis
capabilities to help the hotel groups grow and deepen their
membership bases and help to promote those hotels' loyalty programs
to more Qunar users.
Qunar's newly launched "flight + hotel" offering bundles hotel
recommendations with matching flight bookings. As the No.1
flight-ticketing platform in China in terms of ticketing volume,
Qunar uses big data to recommend a minimum of three hotels based on
users' flight route, booking history, and preferences for each of
the flight ticket bookings. Under the new partnership, the 22 hotel
groups will benefit from this cross-sale effort.
"As competition among high-end hotels increases, direct exposure
to guests on online platforms is more important than ever," Mr.
Zhuang added. "Qunar offers these brands the highest user volumes
of any platform, and our ability to collate data from a wide range
of users--from flights to hotels and destination services--gives
hotels unparalleled insight into their target markets."
Leo Liu, President & Managing Director of Wyndham Hotel
Group, added, "China and Chinese travelers are a crucial market for
us, and Qunar's position as a market leader in hotel bookings makes
them a natural partner for us. This partnership will significantly
improve our ability to connect with our target guests. We look
forward to cooperating closely with Qunar both in China and
overseas."
About Qunar
Qunar Cayman Islands Limited is the leading search-based
commerce platform for the travel industry in China. Qunar's goal is
to empower Chinese travelers to define their travel experience.
Founded in May 2005 and headquartered in Beijing, Qunar is
committed to providing travelers with a one-stop travel information
source on both PC and mobile devices. The Company enables travelers
to find the best-value deals by aggregating and processing highly
fragmented travel product information from tens of thousands of
travel service providers into an organized and user-friendly
display through its proprietary technology. According to research
firm iResearch, Qunar has ranked No. 1 among all non-state-owned
online travel companies in China in terms of monthly unique
visitors since November 2010. Qunar's mobile application "Qunar
Travel" was ranked the most frequently used mobile travel
application in China by China Internet Network Information Center
in September 2012.
Leveraging its large user base and advanced technologies, the
Company provides an attractive value proposition to its customers,
which include travel service providers and display advertisers.
Qunar means "where to go" in Mandarin Chinese.
CONTACT: For more information regarding Qunar, please contact:
China
Jenna Qian
Qunar
Tel: 8610 5760 3609
ir@qunar.com / press@qunar.com
Nick Beswick
Brunswick Group
Tel: +86-10-5960-8600
Email: qunar@brunswickgroup.com
U.S.
Rachel Hunter
Brunswick Group
Tel: +1-212-333-3810
Email: qunar@brunswickgroup.com
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