Earth911 Wins Recycling Innovators Forum Contest
September 13 2013 - 6:00AM
Marketwired
Earth911, Inc., a wholly-owned subsidiary of Infinity Resources
Holding Corporation (OTCQB: IRHC), recently was named the winning
entry in The Recycling Innovators Forum contest. The company was
recognized for its groundbreaking recycling scanning barcode/QR
technology, putting a modern spin on the way consumers might
approach the recycling process.
The innovative technology, outlined in a proposal submitted to
the forum, would put barcodes on recyclable products that, when
scanned with a smartphone, would instruct consumers specifically
how -- and where -- that product could be recycled.
"Our mission at Earth911 is to help consumers lead a zero-waste
lifestyle," said Brian Dick, CEO of Earth911, Inc. and its parent
company Infinity Resources Holdings Corporation (OTCQB: IRHC).
"This is about completely modernizing the way consumers think about
recycling."
Although technology has advanced dramatically in recent years,
recycling is still mired in some of the same issues it has faced
since the 1970s. Topping that list are consumer confusion and a
lack of clarity about what can be recycled or where and how it can
be recycled. The product-specific technology proposed by Earth911,
Inc., would provide detailed recycling and disposal information,
combining an education process with actionable information that
could have an immediate impact on the environment.
Earth911 team was honored not just to win the award, but to be
the very first recipient in a competition that attracted more than
four dozen innovative proposals. As the winning proposal in the
contest, Earth911, Inc. received a $20,000 honorarium, which will
be used to help bring the technology to market.
"This is the result of the innovative spirit at Earth911," Mr.
Dick said. "It provides users with a simple way to scan a product
after they have consumed it, and receive valuable insight on how to
best recycle it in their geographic area. It will make recycling
easier and less confusing."
He said the application also has value for manufacturers, who
will be able to comply with extended -- and growing --
responsibilities as producers of goods. As the Federal Trade
Commission and other governmental standards for recyclability and
disposal increase, Earth911's technology would allow them to meet
their responsibilities -- while also creating a new avenue for
retailers and product manufacturers to engage with their
customers.
Mr. Dick concluded, "It is also one more indication that the
world of recycling and resource management is rapidly becoming a
digital domain and that our strategic approach to technology driven
resource management services, at Infinity and its family of
companies, represents the future of commerce and environmental
stewardship."
Contest winners were announced at the end of the first Recycling
Innovators Forum in Louisville, KY, on Aug. 26. Sponsored by Alcoa,
the American Chemistry Council's Plastics Division, Coca-Cola
Recycling, eCullet, Resource Recycling, Inc. and Waste Management,
Inc., the annual event was created to encourage invention,
originality and a measurable improvement in customer experiences
when it comes to recycling.
About Earth911, Inc. Earth911, Inc.
(earth911.com) supports the growth and goals of businesses and the
information needs of consumers on topics relevant to recycling and
low-waste. Earth911, Inc.'s client solutions division, Vertigent
(http://www.vertigent.com), is the technology partner for
businesses to create unique consumer engagement opportunities
through recycling intelligence, powered by the largest directory of
recycling information in the US. Earth911 Media (earth911.com) is a
lifestyle and media publishing company that connects advertising
partners with consumers in all aspects of their daily lives, from
work and home to food and style. Earth911, Inc. is a wholly-owned
subsidiary of Infinity Resources Holdings Corporation (OTCQB:
IRHC). Infinity Resources Holdings companies provide innovative
waste reduction and landfill diversion solutions for recycling and
proper disposal of commercial and consumer waste streams. Visit
irhc.com. - See more at:
http://www.vertigent.com/learn/news/government-recycling-communications-toolkit/#sthash.lrsWYw14.dpuf
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