Companies connecting through Sustainable Brands® are seeing their
participation yield sales, new partnerships and innovative ideas to
catapult sustainable business practices forward, said Earth911,
Inc., an Infinity Resources Holdings company (OTCQB: IRHC) (OTCBB:
IRHC). Earth911, Inc. is a gold sponsor of the Sustainable Brands
annual conference, held recently in San Diego.
In its second year as an event sponsor, Earth911, Inc. built on
momentum from previous conferences and ongoing engagement with the
Sustainable Brands community to launch its new Data as a Service
(DaaS) division, Vertigent™.
Patty Kimball, VP of Business Development for Vertigent, said,
"This is the place to advance the relationship forward with brands
with whom we've had ongoing conversations, such as Starbucks, Sears
and Johnson and Johnson."
"Sustainable Brands is more than a conference -- it is a premier
global community of global brand innovators focused on
understanding and leveraging the role of brands in shaping our
flourishing future," said KoAnn Vikoren Skrzyniarz, founder of
Sustainable Brands, which offers digitally published news articles
and issues-focused conversation topics, internationally-known
conferences and regional events, a robust e-learning library and
peer-to-peer membership groups to facilitate community engagement
throughout the year.
The San Diego event attracts global brands like Coca-cola,
Target, Unilever, SAP and BMW i (this year's presenting sponsor),
as well as disruptive and successful start-ups like SolarCity and
AirBnB. According to Skrzyniarz, the more than 30 companies that
are part of the Sustainable Brands corporate membership group alone
generate a collective $750 billion in annual revenue.
For Earth911, Inc., the Sustainable Brands conference brims with
potential and is one of the company's main marketing events.
"This year, we went with a goal to define our two business
divisions, Vertigent and Earth911 Media, as the premium providers
of services that support brands who are ready to engage in open
conversations about product stewardship, landfill diversion and
helping everyday people live low-waste lifestyles," said Corey
Lambrecht, Earth911, Inc. President and COO. "The companies we meet
are fully committed to strategies that grow consumer engagement,
inform and educate their audiences and ultimately benefit the
brand's prosperity as well as the communities they serve."
As the client solutions division of Earth911, Inc., Vertigent,
was launched to focus on the needs of consumer goods companies,
manufacturers, retailers and city governments to create impactful
outreach to consumers about recycling. At the conference, Vertigent
offered six-month trials of its Recycling Search solution for
conference participants who are new clients.
Sears is one of the companies that took advantage of the
offer.
"With the power of brands such as Kenmore, Craftsman, DieHard
and others that are found in virtually every American household,
Sears is committed to making safe and proper disposal a part of
every household by simplifying the way our consumers get the
answers they need," said Paul Campbell, Director, Environmental
Sustainability/Green Leadership for Sears Holdings Corporation.
"We're looking to Vertigent to provide a testing environment for
new ways to engage our shoppers regarding sustainable living."
Earth911 Media is a leading digital publisher in low-waste
living, empowering millions of readers annually with practical tips
on how to reduce their impact. Bringing its tagline, "More Ideas,
Less Waste" to life, Earth911 Media put its expertise into practice
by creating a zero-waste suite at the conference, calling on its
established partnership with Sprint to co-promote recycling
initiatives around e-waste and paper. Additionally, PeopleTowels
also partnered with Earth911 Media to promote using PeopleTowels
daily to eliminate paper towel waste.
"The Sustainable Brands conference, for Earth911 Media, was a
prime time to walk the walk and meet with other professionals who
are doing the same. We creatively infused our values with
real-world experiences to demonstrate the power of what a low-waste
lifestyle really means for both companies and their customers,"
said Raquel Fagan, vice president of Earth911 Media.
Vertigent hopes to make more connections through the Sustainable
Brands community as the year goes on, with several contracts out to
companies who are considering taking advantage of the deal dubbed
"The 20K Giveaway," that expires June 30. The terms of the offering
are a six-month trial of a recycling search for a brand with up to
260 products, for $3,000.
"We're the first on scene with this kind of offering and no one
else has the data to back it up," said Lambrecht. "I'm determined
to move companies toward true product stewardship with Vertigent's
recycling search API solution -- at an introductory price -- so
they can experience the power of consumer engagement combined with
recycling intel."
Sustainable Brands is encouraging other conference participants
to share their wins and experiences from the conference, and grow
the market for business solutions that can help companies reduce
environmental and social impact and play a more positive role in
the lives of their stakeholders.
"The conference was founded on the belief that unleashing the
best of our human ingenuity and innovation can change the shape of
business, and with it, the world," said Skrzyniarz.
About Earth911, Inc. Earth911, Inc.
(earth911inc.com) supports the growth and goals of businesses and
the information needs of consumers on topics relevant to recycling
and low-waste. Earth911, Inc.'s client solutions division,
Vertigent (vertigent.com), is the technology partner for businesses
to create unique consumer engagement opportunities through
recycling intelligence, powered by the largest directory of
recycling information in the US. Earth911 Media (earth911.com) is a
lifestyle and media publishing company that connects advertising
partners with consumers in all aspects of their daily lives, from
work and home to food and style. Earth911, Inc. is a wholly-owned
subsidiary of Infinity Resources Holdings Corporation (OTCQB: IRHC)
(OTCBB: IRHC). Infinity Resources Holdings companies (irhc.com)
provide innovative waste reduction and landfill diversion solutions
for recycling and proper disposal of commercial and consumer waste
streams.
About Sustainable Brands Sustainable
Brands® is the premier global community of brand innovators who are
shaping the future of commerce worldwide. Since 2006, our mission
has been to inspire, engage and equip today's business and brand
leaders to prosper for the near and long term by leading the way to
a better future. Digitally published news articles and
issues-focused conversation topics, internationally known
conferences and regional events, a robust e-learning library and
peer-to-peer membership groups all facilitate community learning
and engagement throughout the year. Sustainable Brands is hosted by
Sustainable Brands Worldwide, a division of Sustainable Life Media
headquartered in San Francisco, CA.
Forward-Looking Statements This document
contains forward-looking statements that are subject to a number of
risks, assumptions, and uncertainties that could cause the
Company's actual results to differ materially from those projected.
These risks, assumptions, and uncertainties include the following:
the ability of the Company to raise capital; the ability to
complete systems within currently estimated time frames and
budgets; the ability to compete effectively in a rapidly evolving
and price-competitive marketplace; changes in nature of
telecommunications regulation in the United States and other
countries; changes in business strategy; the successful integration
of newly acquired businesses; the impact of technical change; and
other risks referenced from time to time in the Company's filings
with the Securities and Exchange Commission.
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MEDIA CONTACT: Susan Krause Director of Communications Earth911,
Inc. Email Contact 480.337.3020 IRHC INVESTOR RELATIONS: Jeff
Rassas 480.463.4246
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