Salsa: sabor y evolución - A visual piece that invites you to learn about the legacy of this genre in Puerto Rico
November 15 2023 - 10:57AM
Business Wire
Puerto Rico is known for its variety of musical sounds and its
significant contribution to various genres heard worldwide. Salsa
is one of those genres that has made a deep impact, where Puerto
Ricans, along with Cubans and other Latinos, have been pivotal in
its development. Sounds began to brew from New York City in the
middle of the last century, leaving a musical imprint so profound
that it continues to be of great importance to many countries
today.
In the 31st edition of Popular's music special, the company
dedicates its new musical production to salsa. Through this piece,
viewers can review, alongside artists and connoisseurs of this
genre, some facts about the birth, development, and evolution of
salsa. Over the years, Popular has become a cultural facilitator
that produces and preserves, through these visual pieces, part of
the Puerto Rican musical identity. These productions have become
sought after and collected for their rich content and documentation
of music, information, and artists who have been fundamental in
Puerto Rican society.
"As has been our commitment throughout these years, this
production is a gift to our community in and outside of Puerto
Rico. We want to continue strengthening education, culture, and
above all, the interest in learning more about what has shaped who
we are today as people. These musical specials have passed through
generations and carry a message about the importance of family
unity and the need to promote music as a unifying entity in Puerto
Rico. Our traditions are reflected in many of these visuals, but
above all, as people who genuinely enjoy music," said María
Cristina González, Executive Vice President of the Corporate
Communications and Public Affairs group.
This new production features artists such as Gilberto Santa
Rosa, Oscar D’León, La India, Choco Orta, José Alberto “El
Canario”, Michael Stuart, Domingo Quiñones, Luis Enrique, Rafa
Pabón, Aymeé Nuviola, Pirulo, Luis Vázquez, David Rivera, Zayra
Pola, Manolito Rodríguez, Willito Otero, Karla Marie, Jeremy Bosch,
Luisito Carrión, Jota Ruiz, Norberto Vélez, Fabiola Méndez, Merari,
and Luis Figueroa. Moreover, as part of this production, several
young up-and-coming artists from musical programs supported by the
Banco Popular Foundation participated in this project.
Some of the songs included in this special are: "Ay, qué rico",
"Cúcala", "Oriza", a medley of "Conciencia, Déjate querer, and
Lluvia", a medley of "Cui Cui, Acángana, and Qué se sepa". Also
included are: "La rueda", "Siembra", "Fuego en el 23",
"Felicidades", "Valió la pena", and "Sombras nada más". The CD will
feature additional songs and artists.
The production of "Salsa: sabor y evolución" was carried out by
the production company Cinetrix and its president Euskady Burgos,
with Laurie Vega as the production supervisor. The direction was
carried out by Julio César Torres and Juanky Álvarez. The editing
was done by the renowned editor Carlos Aponte, and Robert Peña was
the director of photography. Regarding the musical direction, it
was handled by the Pasillo Sonoro studio and its president Luis
Amed Irizarry, along with collaborations in the arrangements by
José David Pérez, Antonio Caraballo, Tiffany Román Louk, Josué
Deprat, and Diego Centeno.
This musical special will be broadcast on Sunday, December 3 at
8:00 p.m. on the main television channels in Puerto Rico and, for a
period of 24 hours, through the www.popular.com website. As in
previous years, part of the proceeds from the sale of musical
production will benefit musical programs for children and young
people supported by the Banco Popular Foundation. (Banco Popular
Foundation is a non-profit entity, separate from Popular, Inc. and
its subsidiaries, dedicated to philanthropic work and that receives
support and donations from Banco Popular of Puerto Rico). For more
details visit popular.com. Images are available at:
https://spaces.hightail.com/receive/WM5xjNh52G
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version on businesswire.com: https://www.businesswire.com/news/home/20231115042465/en/
Natacha Vale natacha.vale@popular.com (787) 553-6681
Angelisse Cortés angelisse.cortes@@popular.com (787)
202-4451
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