PLAYSTUDIOS Secures Content License From IGT, a Leading Global Provider of Top-performing Casino Content
May 04 2023 - 11:00AM
Business Wire
Popular IGT games will be added to PLAYSTUDIOS’
suite of free-to-play chance-based mobile apps, including the
award-winning myVEGAS Slots and POP! Slots
Today, PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty
platform and an award-winning developer and publisher of
free-to-play mobile games that offer real-world rewards to players,
announced its licensing deal with global gaming leader
IGT, a wholly-owned subsidiary of International Game
Technology PLC (NYSE:IGT). For the first time, PLAYSTUDIOS can use
popular IGT content within its chance-based casual games. The first
three content titles scheduled for release are: “Wolf Run™
Eclipse,” “Money Mania Pharaoh's Fortune™” and “Wheel of Fortune®
Cash Link Australian Outback.” The new games based on the above
content will be available in PLAYSTUDIOS’ myVEGAS Slots later this
year.
“To have the opportunity to work with IGT and bring their proven
content and game models to our casual, free-to-play audience is a
win-win,” said Katie Bolich, Co-Founder and Head of Product at
PLAYSTUDIOS. “Our players get to experience some of the most
popular casino titles on the market, and IGT gets to reach a
broader audience as we extend their content beyond the casino
floor.”
While the initial games will appear exclusively in myVEGAS
Slots, PLAYSTUDIOS will quickly follow with additional IGT content
for MGM Slots Live and POP! Slots.
“IGT is excited to share our incredible content such as Wolf Run
Eclipse and player-favorite Wheel of Fortune slot games in a casual
game format with PLAYSTUDIOS’ rapidly growing audience of highly
engaged causal gamers,” said Jennifer Fales, IGT VP Global
Licensing and Social Casino Gaming. “By putting IGT’s popular
content into the hands of PLAYSTUDIOS’ millions of players, we are
extending the reach of many of the most celebrated themes of all
time and enabling players worldwide to enjoy IGT content in a
compelling, free-to-play format.”
All PLAYSTUDIOS games share a unique “rewarded play” value
proposition, powered by the company’s groundbreaking playAWARDS
platform and its one-of-a-kind myVIP Loyalty program. Every time
players engage with the company’s top-ranked apps, they earn an
in-game currency that can be exchanged for real-world rewards
offered by a curated collection of notable partners including MGM
Resorts International, Norwegian Cruise Line, Hilton, Wolfgang
Puck, Bowlero, and more. The playAWARDS platform currently reaches
more than 6 million monthly unique active users and has already
given away over $500 million in loyalty perks to highly engaged
casual gamers.
All PLAYSTUDIOS titles are all free to play and can be found on
the iOS and Android app stores, as well as on Facebook.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking
playAWARDS loyalty platform is a publisher and developer of
award-winning mobile games, including the iconic Tetris® mobile
app, Solitaire, Spider Solitaire, Sudoku, and its casino-style
games such as Pop! Slots, myVEGAS Slots, myVEGAS Blackjack, my
KONAMI Slots, myVEGAS Bingo, and MGM Slots Live. The playAWARDS
loyalty platform enables players to earn real-world rewards from a
global collection of iconic hospitality, entertainment, and leisure
brands. playAWARDS partners include MGM Resorts International,
Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero,
Gray Line Tours, and Hippodrome Casino among others. Founded by a
team of veteran gaming, hospitality, and technology entrepreneurs,
PLAYSTUDIOS apps combine the best elements of popular casual games
with compelling real-world benefits. To learn more about
PLAYSTUDIOS, visit playstudios.com.
About IGT
IGT (NYSE:IGT) is a global leader in gaming. We deliver
entertaining and responsible gaming experiences for players across
all channels and regulated segments, from Lotteries and Gaming
Machines to Sports Betting and Digital. Leveraging a wealth of
compelling content, substantial investment in innovation, player
insights, operational expertise, and leading-edge technology, our
solutions deliver unrivaled gaming experiences that engage players
and drive growth. We have a well-established local presence and
relationships with governments and regulators in more than 100
jurisdictions around the world, and create value by adhering to the
highest standards of service, integrity, and responsibility. IGT
has approximately 10,500 employees. For more information, please
visit www.igt.com.
©2023 Califon Productions, Inc.
Wolf Run and Pharaoh's Fortune are either trademarks or
registered trademarks of IGT. Wheel of Fortune is a registered
trademark of Califon Productions, Inc.
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