Norwegian Cruise Line Relaunches PLAYSTUDIOS’ playAWARDS Program Partnership With $1 Million in Travel Rewards
February 14 2023 - 11:00AM
Business Wire
Players can again redeem Loyalty Points earned
by playing PLAYSTUDIOS’ free-to-play games for complimentary and
discounted cruises aboard NCL’s award-winning fleet
PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty
platform and an award-winning developer and publisher of
free-to-play mobile games that offer real-world rewards to players,
celebrates the relaunch of its partnership with Norwegian Cruise
Line (NCL), the innovator in global cruise travel. Players will
have access to a robust offering of rewards from the famed
international cruise line, including complimentary cruises,
credits, and a myVIP group sailing in the Spring of 2023.
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the full release here:
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The renewed partnership marks the end of a pause due to COVID
and reintroduces the Norwegian brand to the playAWARDS platform for
its 1.5 million daily average users, as well as more than 6 million
monthly average users with $1 million in new travel rewards.
Additionally, 50 of the platform’s most engaged players will be
invited to a VIP sailing in April 2023.
“We’re thrilled to welcome back NCL as a PLAYSTUDIOS playAWARDS
partner and its award-winning cruise offerings to our millions of
loyal players,” said Rob Oseland, President of playAWARDS. “We know
our players have enjoyed NCL cruise rewards in the past and with
500 cruises available, we expect them to drive excitement and
engagement as one of the hottest items in the rewards store.”
PLAYSTUDIOS’ players are able to redeem their Loyalty Points
(LP) for credits that range from $250 - $750 off their next cruise
with Norwegian or they can choose from 500 three to seven-night
sailings to the Mexican Riviera, Bermuda, the Bahamas, Alaska, and
the Caribbean. While onboard, guests will enjoy a wide variety of
complimentary and specialty dining options, entertainment that
ranges from live music and comedy to shows straight from Broadway,
and an array of accommodations perfect for any type of
traveler.
“As an innovator in the cruise industry, NCL is always looking
to engage with guests who have and have not sailed with us in
exciting ways, and PLAYSTUDIOS playAWARDS achieves just that,” said
Dwayne Neeley, Vice President of Onboard Revenue Marketing at
Norwegian Cruise Line Holdings Ltd. “The PLAYSTUDIOS platform has
helped us make meaningful connections with our guests who, once
onboard, see not only the value of the world-class travel, dining,
and entertainment experiences we offer on every sailing, but the
value of the time they spend playing the company’s suite of
award-winning free-to-play games.”
Players can redeem their LPs now in the Rewards Store after
earning points playing PLAYSTUDIOS’ award-winning games, including
MGM Slots Live, myVEGAS Blackjack, myVEGAS Bingo, and more, via
iOS, Android, and on Facebook in your browser.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking
playAWARDS loyalty platform is a publisher and developer of
award-winning mobile games, including the iconic Tetris® mobile
app, Solitaire, Spider Solitaire, Sudoku, and its casino-style
games such as Pop! Slots, myVEGAS Slots, myVEGAS Blackjack,
myKONAMI Slots, myVEGAS Bingo, and MGM Slots Live. The playAWARDS
loyalty platform enables players to earn real-world rewards from a
global collection of iconic hospitality, entertainment, and leisure
brands. playAWARDS partners include MGM Resorts International,
Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero,
Gray Line Tours, and Hippodrome Casino among others. Founded by a
team of veteran gaming, hospitality, and technology entrepreneurs,
PLAYSTUDIOS apps combine the best elements of popular casual games
with compelling real-world benefits. To learn more about
PLAYSTUDIOS, visit playstudios.com.
About Norwegian Cruise
Line
As the innovator in global cruise travel, Norwegian Cruise Line
has been breaking the boundaries of traditional cruising for 56
years. Most notably, the cruise line revolutionized the industry by
offering guests the freedom and flexibility to design their ideal
vacation on their preferred schedule with no assigned dining and
entertainment times and no formal dress codes. Today, its fleet of
18 contemporary ships sail to nearly 400 of the world’s most
desirable destinations, including Great Stirrup Cay, the company’s
private island in the Bahamas and its resort destination Harvest
Caye in Belize. Norwegian Cruise Line not only provides superior
guest service from land to sea, but also offers a wide variety of
award-winning entertainment and dining options as well as a range
of accommodations across the fleet, including solo-traveler
staterooms, club balcony suites, spa-suites and The Haven by
Norwegian®, the company’s ship-within-a-ship concept. For
additional information or to book a cruise, contact a travel
professional, call 888-NCL-CRUISE (625-2784) or visit
https://www.ncl.com/. For the latest news and exclusive content,
visit the NCL Newsroom and follow Norwegian Cruise Line on
Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and
Twitter @CruiseNorwegian.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230214005300/en/
PLAYSTUDIOS BerlinRosen media@playstudios.com
Norwegian Cruise Line PublicRelations@ncl.com
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