PLAYSTUDIOS Israel to Host ‘Women in Gaming’ Conference in Celebration of International Women’s Day
March 02 2022 - 2:00AM
Business Wire
Event unites women leaders from Tel Aviv gaming
community to share ideas and knowledge, discuss women’s roles in
gaming industry
In celebration of Women’s History Month and International
Women’s Day on March 8, mobile and social gaming leader
PLAYSTUDIOS will host the Women In Gaming conference
on Wednesday, March 2, at its Tel Aviv studio. The event, organized
in collaboration with Playtika, CrazyLabs, Incredibuild, SciPlay,
Beach Bum, and the “Women in Gaming” community in Israel, will
bring together women leaders for a variety of professional and
inspirational sessions, including the Round Table Leaders
PLAYSTUDIOS’ Head of Studio and Vice President of Creative Hagit
Hashimshony, Vice President of Marketing Noga Laron, and Game Math
Designer Tzuf Caspi. Additional PLAYSTUDIOS team members scheduled
to speak are Art Director Oran Martin and POP! Slots General
Manager Sharona Botzer. All proceeds from ticket sales will support
the work of QueenB, a nonprofit organization dedicated to providing
computer science training to middle-school girls.
“Women comprise nearly half of the world’s gaming audience, but
they make up a much smaller percentage of the workforce inside the
companies that are creating all that game content. It is still very
challenging for a woman to gain a foothold in our industry,”
explains PLAYSTUDIOS Israel Head of Relations and Co-Operations
Adva Lev. “That’s why we’re doubling down on the success of our
previous event with a lineup of extraordinary women who will share
their expert perspective in areas that include business operations,
product development, creative, marketing, leadership, and more.
“Tickets to this conference sold out within 30 hours,
demonstrating the high level of interest we have in learning from
and supporting one another. Women are a force in this industry. We
are excited to bring our community together and to discuss how we
can create more opportunities for women in gaming.”
Topics on the event’s agenda include: The Game Ideation
Workshop; The Importance of Backend Technology and Product Fit; and
How to Monetize Your Audience, followed by a series of lectures and
roundtable events.
More information about the Women In Gaming conference can be
found at the QueenB website.
PLAYSTUDIOS
PLAYSTUDIOS, Inc. (Nasdaq: MYPS) creator of the groundbreaking
playAWARDS loyalty platform is a publisher and developer of
award-winning mobile games, including the iconic Tetris® mobile
app, POP! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots,
myVEGAS Bingo, and MGM Slots Live. The playAWARDS loyalty platform
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and four continents. playAWARDS partners include MGM Resorts
International, Wolfgang Puck, Norwegian Cruise Line, Resorts World,
IHG, Bowlero, Gray Line Tours, Hippodrome Casino, and
1-800-Flowers, among others. Founded by a team of veteran gaming,
hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine
the best elements of popular casual games with compelling
real-world benefits. To learn more about PLAYSTUDIOS, visit
www.playstudios.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220301006320/en/
Amy Rossetti Rossetti Public Relations
playstudios@rossettipr.com
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