Data confirmed by Stop & Shop demonstrated
that SORT significantly contributed to a 33% lift in in-store
visits
Perion Network Ltd. (NASDAQ: PERI) (TASE: PERI) a global
advertising technology company that delivers holistic solutions
across the three main pillars of digital advertising – ad search,
social media and display / video / CTV advertising – and
Neutronian, the independent certification platform that brings
quality and trust to the marketing ecosystem – today announced the
results of a rigorous data review and analysis of 110 campaigns
using SORTTM technology.
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the full release here:
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The side-by-side analysis of over 110 campaigns found that
SORTTM consistently outperformed third-party cookies, while
protecting consumer privacy and providing total anonymity by not
tracking or storing user data. All SORTTM campaigns displayed the
“SORT Seal”, a badge of verification allowing brands to signal
their respect of user privacy, so that users can instantly
determine which ad is “safe to click”.
The innovative grocer Stop & Shop, a subsidiary of Ahold
Delhaize, conducted their own side-by-side comparative analysis.
“Going into 2022, Stop & Shop wanted to ensure that we were
ready for the cookieless future by working with partners that were
putting both privacy and innovation first. SORTTM checked all the
boxes. We were able to run it alongside our traditional targeting
methods, it was scalable across our geo-specific campaigns, it was
so easy to activate and best of all, we are seeing it significantly
outperform our third-party cookie-based tactics. We now feel
confident that when cookies truly are a thing of the past, we are
fully prepared!”, said Shoshana Przybylinkski, Media Director, AMP
Agency, the agency for Stop & Shop.
Unlike cookie-free solutions that continue to compile user data,
SORTTM targets consumers based on the behaviors they exhibit at the
time of an advertising encounter - without utilizing their personal
identities - through real-time data signals gathered when a user
lands on any page in its network.
“In the past, marketers faced a tough choice between privacy and
performance, with the latter meaning compromise on return on
advertising spend (ROAS),” said Doron Gerstel, CEO of Perion.
“SORTTM is a paradigm shift that combines privacy, performance and
profits. The analysis of real-time behavior – which changes as
emotions, desires, and context are in constant motion – means that
we don’t use often misleading historical data to drive automation.
We expect to significantly increase the number of SORTTM-Based
campaigns by the end of the year as more and more marketers seek
our innovative platform.”
“Perion asked us to provide an objective, no-punches-pulled
analysis of SORTTM, and we did exactly that” said Timur Yarnall,
CEO of Neutronian. “SORTTM significantly outperformed traditional
third-party cookies. The lifts were at their highest level when
SORTTM was paired with Undertone’s high impact formats. SORTTM is a
scalable, cookieless solution capable of delivering powerful
results. As companies prepare for the deprecation of third-party
cookies, I believe that marketers will benefit from evaluating
SORTTM as a core solution to achieving campaign performance in a
cookieless world.”
The superior performance of SORTTM over third-party cookies is
shown in the following data for Q1 2022 Undertone campaigns and
verified by Neutronian:
Format
Targeting Tactic
Impressions
Clicks
CTR
Lift
Page Grabber
SORT™
30,463,379
1,498,711
4.92%
Over 2X Increase (117%
Lift)
Page Grabber
Third-Party Cookie-Based
11,854,357
268,898
2.27%
SORTTM -based campaigns for consumer-focused categories such as
consumer goods, utilities and technology, had the greatest
increases in display CTR. Importantly, SORTTM and Undertone’s high
impact solutions can be readily implemented across all platforms,
screens, and devices; no integrations are needed.
Find more information on SORTTM visit Perion’s website here.
About Perion Network Ltd. Perion (Nasdaq: PERI) is a
global technology company that delivers holistic strategic business
solutions that enable brands and advertisers to efficiently
“Capture and Convince” users across multiple platforms and
channels, including interactive connected television – or iCTV.
Perion achieves this through its Synchronized Digital Branding
capabilities, which are focused on high impact creative; content
monetization; its branded search network, in partnership with
Microsoft Bing; and social media management that orchestrates and
optimizes paid advertising. This diversification positions Perion
for growth as budgets shift across categories.
About SORTTM SORTTM, or Smart Optimization of Responsive
Traits, is a technology outcome of Perion’s investment in its
“Intelligent HUB” – a platform for pulling in signals across all
advertising channels and optimizing traffic at scale, yielding
superior engagement metrics and KPIs. SORT is being offered by
Undertone, a Perion company and the leader in data-driven,
intelligent high impact campaigns. The multi-dimensional targeting
technology identifies otherwise unrecognized similarities between
users and creates different groups – which is the “Responsive
Traits” component of the platform.
About Neutronian
Neutronian is a SaaS company providing the industry’s most
comprehensive independent data certification. Offering a quality
and compliance “credit score” of MarTech data, Neutronian brings
much-needed clarity and trust to the ecosystem. Their comprehensive
definition of data quality includes more than just performance and
accuracy – it includes everything that a marketer or brand needs to
know about a dataset before using it. Neutronian’s thorough
approach to data certification provides marketers and brands with
the transparency they need to make data-driven marketing decisions.
High-quality, privacy-compliant data providers can be rewarded for
their efforts via faster sales cycles and increased trust from
customers by acquiring a Neutronian certification. For more
information, please visit neutronian.com
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200M+ unique users they can reach every month.
Undertone brings the art and science of advertising together to
intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com
to learn more.
About Stop & Shop
A neighborhood grocer for more than 100 years, Stop & Shop
offers a wide assortment with a focus on fresh, healthy options at
a great value. Stop & Shop's GO Rewards loyalty program
delivers personalized offers and allows customers to earn points
that can be redeemed for gas or groceries every time they shop.
Stop & Shop customers can choose how and where they want to
shop - whether in-store or online for delivery or same day pickup.
The company is committed to making an impact in its communities by
fighting hunger, supporting our troops, and investing in pediatric
cancer research to help find a cure. The Stop & Shop
Supermarket Company LLC is an Ahold Delhaize USA Company and
employs 58,000 associates and operates more than 400 stores
throughout Massachusetts, Connecticut, Rhode Island, New York and
New Jersey. To learn more about Stop & Shop, visit our website
here.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements, and our preliminary results also constitute forward
looking statements. Such statements reflect the current views,
assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors
could cause the actual results, performance or achievements of
Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2021 filed with the SEC on March 16, 2022. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20220615005534/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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