NEW YORK, Aug. 24, 2021 /PRNewswire/ -- Undertone, a
Perion Network Ltd. (Nasdaq: PERI) company and the leader in
data-driven, intelligent high impact campaigns, today announced the
launch of its latest initiative in partnership with SmartCommerce,
Shoppable High Impact. The innovative technology solution allows
shoppers to add products directly to a retailer's cart with just
one click on all of Undertone's ad formats, including Interactive
CTV.
Undertone combined its Intelligent High Impact formats with
SmartCommerce's digital carting technology to allow consumers to
shop from Undertone's ad units. By leveraging the Click2Cart®
functionality, users are able to add products to their cart with
one click on an ad. For brands that want to give their consumers
more choice, shoppers have the option of choosing their preferred
retailer and product from within the ad. Undertone's award-winning
in-house creative division custom designs each creative experience
so that it is entirely unique.
"We recognize the importance of making the online shopping
experience more seamless for consumers and more effective for
brands," said Dan Aks, president at Undertone. "Our Shoppable High
Impact is the future of digital shopping. It includes a simple
activation process for users to shop directly within an ad, giving
a choice of retailers and products. In just one experience, we saw
a carting rate of almost 3% and more than 27,000 products added to
carts. With this functionality, we are creating a unique and
optimal shopping experience not only for consumers, but also for
brands."
The technology behind Shoppable High Impact helps brands drive
purchases by connecting ad experiences directly to add-to-cart
functionality. This gives brands the ability to obtain and optimize
data that is always being updated, creating a more personalized
shopping experience. Further, SmartCommerce will automatically
detect a retailer stock status in real time and provide the closest
alternative if an item is out of stock, preventing the user from
searching elsewhere.
"Undertone's shoppable formats were perfect for helping us drive
purchases at Target. The high impact experiences were large enough
to showcase multiple product SKUs, while the single-click-to-cart
functionality allowed people to add a product to their cart with
only one click," said Jane Frye,
director of client and media services at Centro. "The activation
process was simple, and we love how easy it is for users to shop
our products from directly within the ad. Can't wait to run another
campaign soon!"
"Undertone's Intelligent High Impact units put the right message
on the right screen for the right consumer at the right time to
drive performance - not just awareness. We are thrilled to be
aligned with such an innovative and smart partner, particularly as
consumer habits are so rapidly evolving," noted Jennifer Silverberg, SmartCommerce
CEO.
For more information on Undertone's Shoppable High Impact, visit
https://www.undertone.com/solutions/data-tech-measurement/.
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company's 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
About SmartCommerce
Click2Cart® is a trademark of
SmartCommerce, the provider of Click2Cart services. SmartCommerce
is an AI-based data platform that acquires and optimizes real-time
retailer product data to power frictionless eCommerce volume for
CPG manufacturers and their retailer partners. Optimized for the
way consumers actually discover and choose CPG products online,
SmartCommerce's core Click2Cart solutions have helped consumers
cart over $1Billion of products from
brand websites, ads, social media posts and more in the last 12
months. To learn more about the SmartCommerce Click2Cart
technology, please visit:
https://www.smartcommerce.co/
About Perion
Perion (Nasdaq:PERI) is a global
technology company that delivers holistic strategic business
solutions that enable brands and advertisers to efficiently
"Capture and Convince" users across multiple platforms and
channels, including interactive connected television – or iCTV.
Perion achieves this through its Synchronized Digital Branding
capabilities, which are focused on high impact creative; content
monetization; its branded search network, in partnership with
Microsoft Bing; and social media management that orchestrates and
optimizes paid advertising. This diversification positions Perion
for growth as budgets shift across categories.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/undertone-launches-its-shoppable-high-impact-technology-solution-enabling-consumers-to-add-products-to-retailers-carts-from-directly-within-ads-301361647.html
SOURCE Undertone