Undertone Re-Certified Against Fraud for Second Consecutive Year
March 17 2020 - 12:36PM
Business Wire
Undertone, the creator of cross-platform Creative Synchronized
Digital Branding for the world’s most prominent brands, announced
today that for the second year in a row, it has been included on
the Trustworthy Accountability Group list of companies “Certified
Against Fraud.”
“We invest in keeping on top of every potentially harmful
practice that attempts to corrupt the industry supply chain,” says
Dan Aks, President of Undertone. ”Our desire is to lead the
industry on the right path, because cleaning up fraud is helpful
for everyone.”
For background, the TAG Certified Against Fraud Program was
launched in 2016 in order to combat invalid traffic in the digital
advertising supply chain. TAG was created by the American
Association of Advertising Agencies (4A’s), Association of National
Advertisers (ANA) and Interactive Advertising Bureau (IAB) and
works collaboratively with companies throughout the digital ad
supply chain to combat invalid traffic. Undertone received the
Certified Against Fraud Seal, which is representative of a rigorous
set of anti-fraud requirements validated by TAG. Undertone’s
compliance underscores our support of the Program, as well as our
commitment to helping stop fraudulent traffic across the
ecosystem.
Undertone was an important early participant in the Certified
Against Fraud program. Its initial certification was in May 2018.
This is the company’s 2nd time through the recertification process,
and we continue to meet or exceed the CAF program’s rigorous
standards. Those standards evolve and become more rigorous
year-over-year, in order to meet new and emerging threats that the
industry shares.
“2020 marks Undertone’s third year of participation in the
Certified Against Fraud program,” said Mike Zaneis, CEO of the
Trustworthy Accountability Group, “and we could not be happier to
continue our partnership with a true leader who is deeply committed
to this fight.”
About Undertone
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI),
provides cutting-edge technology solutions for the world’s leading
brands. Its proprietary Creative Synchronized Digital Branding
combines data, distribution and creative to deliver cohesive
stories across all critical touchpoints: screens, platforms and a
transparent, customizable list of elite publishers. The AI-driven
platform eliminates fragmentation, delivers much-needed revenue for
publishers and, most importantly, ensures brand messaging is
contextually relevant. Undertone creates stunning campaigns that
align with KPIs—always with beautiful creative and in brand-safe
environments. Learn more at www.undertone.com.
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Dan Aks, daks@undertone.com
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