Undertone Expands Publisher Network, Adding 20 Top-Tier Partners to Existing Powerful Portfolio
February 20 2019 - 8:00AM
Business Wire
Faced with the power of the duopoly, publishers
increasingly recognize the critical role of Undertone’s demand
platform in providing unique, high CPM ad units
Perion Network Ltd. (NASDAQ:PERI) announced today that
Undertone, a pioneer and leader in cross-platform synchronized
digital branding for the world’s most prominent brands, enters 2019
with an expanded roster of high-quality publisher partners thanks
to the addition of 20 of the top 250 Comscore ranked publishers.
These publishers include SheKnows.com (SHE Media), CafeMedia,
Tribune Publishing and Future (which acquired Purch in 2018).
Undertone now reaches a stunning 79 percent of all Internet
users—with 203 million unique visitors (out of 257 million total US
internet users based on data from Comscore) across its transparent,
customizable publisher list.
Undertone’s new publisher partners will benefit from the
platform’s ability to deliver effective branding and performance
campaigns by synchronizing full campaigns across device, funnel and
distribution channels.
Undertone offers publishers high CPM creative ad units that add
visual appeal to their content, while taking on the sales
responsibility and demand generation; this is a strategic,
direct-sold and unique combination not available to publishers
anywhere else. In today’s climate of increased economic pressures,
publishers recognize that Undertone’s partnership supplements their
ongoing efforts with additional revenue critical to their bottom
lines.
Undertone’s cutting-edge ad formats, proven successful with
System1 research and measurements, are compliant with the Coalition
for Better Ads, creating a user experience as intriguing and
inspirational as the editorial content within which it appears.
With the ongoing battle for attention, publishers can hold the
interests of their users with both their content and captivating ad
units.
Beyond Undertone’s ability to attract premium publishers, the
company advocates for and supports its publisher partners in a
variety of important ways. Undertone simplifies programmatic
transactions, helps publishers navigate the guidelines of the
Coalition for Better Ads and delivers ad experiences that justify
the higher CPMs that enable publishers to be more selective about
their overall advertising mix and density.
“Publisher partnerships are an increasingly meaningful part of
our business, and the growth we’ve seen in these relationships
testifies to our unique demand, high CPM and quality ad formats.
They recognize our ability to enhance the value of their content
and provide consumers an alternative to the duopoly,” said Ran
Cohen, SVP, Product of Undertone. “These relationships give us
critical scale for the world’s most discerning brands. We’re
excited to continue to bring innovation to the market and change
how consumers interact with publishers’ ad content.”
As 2019 unfolds, Undertone expects to continue to attract
prestigious publisher partners that recognize that only
best-in-class creative and cross-platform harmonization can bring
consumers and brands the meaningful relevance they seek in a noisy
and fragmented digital universe.
About Undertone:
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI),
provides cutting-edge technology solutions for the world’s leading
brands. Its proprietary Synchronized Digital Branding combines
data, distribution and creative to deliver cohesive stories across
all critical touchpoints: screens, platforms and a transparent,
customizable list of elite publishers. The AI-driven platform
eliminates fragmentation, delivers much-needed revenue for
publishers and, most importantly, ensures brand messaging is
contextually relevant. Undertone creates stunning campaigns that
align with KPIs—always with beautiful creative and in brand-safe
environments. Learn more at www.undertone.com.
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found at
www.perion.com. Follow Perion on Twitter @perionnetwork.
Forward Looking Statements:
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2017 filed with the SEC on March 27, 2018. Perion does
not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
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version on businesswire.com: https://www.businesswire.com/news/home/20190220005374/en/
Perion Network Ltd.Investor relationsHila Valdman+972
(73) 398-1000Investors@perion.com
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