By Tess Stynes 
 

Perion Network Ltd.'s (PERI) first-quarter earnings surged on the company's new Incredimail unified messaging application for Apple Inc.'s (AAPL) i-Pad.

Shares were up 13% at $14.53 in premarket trading as the results beat expectations and the company said it expects to meet, and will likely exceed, its 2013 guidance.

Chief Executive Josef Mandelbaum credited the company's search diversification strategy and said Perion recently signed two new nonexclusive search partnership agreements with Microsoft Corp.'s (MSFT) Bing and IAC/InterActiveCorp.'s (IACI) Ask.com, as well as signing an additional two-year non-exclusive agreement with Google Inc. (GOOG).

"In addition, our increased investment in mobile platforms and our strong pipeline of future accretive acquisitions, form the nucleus of our growth strategy for the future," Mr. Mandelbaum said.

Perion reported a profit of $2.9 million, or 22 cents a share, up from $370,000, or four cents a share, a year earlier. Excluding stock-based compensation and other items, adjusted earnings climbed to 45 cents from 22 cents. Revenue soared to $27.6 million, mostly thanks to the acquisition of apps maker SweetPacks last year.

Analysts polled by Thomson Reuters most recently projected earnings of 36 cents on revenue of $23.8 million.

Gross margin rose to 96% from 93%.

Write to Tess Stynes at Tess.Stynes@dowjones.com

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