• Perfect Moment to open first distribution center outside UK to help meet growing global multichannel demand and improve margins.
  • Local U.S. fulfillment center will improve customer shopping experience and lower fulfillment costs.
  • Quiet Platforms’ Click2Door AI-powered solution enables rapidly scalable logistics for Perfect Moment.

Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, has partnered with Quiet Platforms, a wholly owned subsidiary of American Eagle Outfitters Inc. (NYSE: AEO), to establish distribution and order fulfillment centers in key markets across the U.S.

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Perfect Moment Teams with Quiet Platforms to Establish Distribution Center in U.S. (Graphic: Business Wire)

Quiet Platforms streamlines supply chains for high-growth brands through its nationwide network of strategically located fulfillment centers and last-mile delivery solutions—all orchestrated by cutting-edge data science and AI.

Perfect Moment currently dispatches its U.S. eCommerce customer orders from the United Kingdom, resulting in costly import duties. The new U.S. distribution centers will allow the company to pay duties based on transfer prices rather than higher retail prices, as well as lower its shipping costs. In addition to helping lower order fulfillment costs, Quiet Platforms’ AI-powered localized delivery system will improve the customer shopping experience with enhanced shipping and returns processing.

Perfect Moment expects to build upon its already rapidly expanding U.S. customer base, with its U.S. sales reaching nearly $10 million—or more than 40% of total net revenues—in its last fiscal year.

“Partnering with a cutting-edge supply chain management leader like Quiet Platforms accelerates our ambitious plans for the U.S. market and growing our multichannel business,” noted Perfect Moment CEO, Mark Buckley. “We expect the lower duty and shipping costs to greatly improve our eCommerce margin in the second half of the fiscal year. Moreover, we see the streamlining of our online customer’s journey to stimulate greater engagement and sales.”

Perfect Moment will use Quiet Platforms’ Click2Door platform, an end-to-end fulfillment and delivery solution, to permit predictable per-order costs that encompass the entire order journey, including receiving and storage, pick and pack, and last mile delivery.

“At Quiet Platforms we go beyond logistics to empower high-growth brands to achieve their full potential,” stated Bill Besselman, Quiet Platforms’ SVP of Supply Chain Strategy. “We look forward to being a trusted partner invested in the long-term growth and success of Perfect Moment.”

About Quiet Platforms

For digital-first brands and retailers facing complex supply chain challenges, Quiet Platforms streamlines supply chains through a nationwide network of strategically located fulfillment centers and last-mile delivery solutions, all orchestrated by cutting-edge data science and AI. Trusted by over 30 globally renowned retailers, including American Eagle, Todd Snyder, Pehr and Tipsy Elves, we understand the need for efficiency and meeting the customer promise. For more information, visit quietplatforms.com.

About Perfect Moment

Founded in 1984 in the mountains of Chamonix, Perfect Moment is a high-performance luxury skiwear and lifestyle brand. It blends technical excellence with fashion-forward designs, creating pieces that effortlessly transition from the slopes to the city, the beach, and beyond.

Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’

In 2010, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, along with a commitment to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.

Today, the brand is available globally, online and via key retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.

Learn more at www.perfectmoment.com.

Important Cautions Regarding Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based on our current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ from those contained in the forward-looking statements, include those risks and uncertainties described more fully in the section titled “Risk Factors” in the final prospectus for our initial public offering and in our Form 10-K for the fiscal year ended March 31, 2024, filed with the Securities and Exchange Commission. Any forward-looking statements contained in this press release are made as of this date and are based on information currently available to us. We undertake no duty to update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Company Contact Jeff Clayborne, CFO Perfect Moment Tel +44 (0)204 558 8849 Email contact

Investor Contact Ronald Both or Grant Stude CMA Investor Relations Tel (949) 432-7566 Email contact

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