- Fiscal 2024 net revenue increased to a record $24.4 million,
driven by eCommerce sales up 21% to record $10.4 million and
reflecting growing brand awareness generated by major media
wins.
- Strengthened balance sheet from NYSE American IPO enabling
accelerated marketing, strategic product line expansion and other
growth initiatives.
- Total global unique visitors per month (UVPM) to all digital
media coverage Perfect Moment received during the 2023 ski season
(fiscal Q3 - Q4) exceeded 7.5 billion, further elevating global
brand awareness.
Perfect Moment Ltd. (NYSE American: PMNT), the high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence
with fashion-led designs, has reported results for the fiscal year
ended March 31, 2024. All comparisons are versus the same prior
year period unless otherwise noted.
Fiscal 2024 Financial Highlights
- Total net revenue up 4% to a record $24.4 million, with
eCommerce sales up 21% to a record $10.4 million.
- Gross profit improved 40 basis points to 37.8%.
- Total operating expenses decreased 3% to $16.9 million.
- Net loss improved by $1.6 million to $8.7 million versus loss
of $10.3 million.
- Cash, cash equivalents and restricted cash totaled $7.9 million
at March 31, 2024, with no long-term debt.
Fiscal 2024 Operational Highlights
- On February 8, 2024, completed IPO on the NYSE American stock
exchange that generated net proceeds of $6.0 million. Approximately
$12 million in debt was converted into common stock, substantially
bolstering the company’s balance sheet.
- Strengthened corporate governance with key appointments to the
board: Andre Keijsers, with more than 25 years of capital markets
and public company experience; Berndt Hauptkorn, president of
Chanel Europe; Tracy Barwin, EVP of Hunter Boot and former head of
Digital at Nike; and Tim Nixdorff, CMO of Rag & Bone.
- Appointed as CFO Jeff Clayborne, a highly experienced finance
professional who brings more than 25 years of experience in
finance, business development, M&A and accounting. Has driven
growth and profitability for start-ups to Fortune 100 companies,
including Walt Disney and Universal Music Group.
- Engaged logistics partner Global-E to enhance eCommerce
customer experience, drive sales growth and improve gross
margin.
Marketing & Brand Highlights – Ski Season (Fiscal Q3
& Q4)
- Perfect Moment total followers across social media platforms,
including Instagram, Facebook and TikTok, increased 19%
year-over-year to more than 382,000. Today, this totals more than
387,000, making Perfect Moment increasingly one of the world’s most
followed luxury brands and the most followed luxury skiwear
brand.
- Total social audience reached by content created by global key
opinion leaders (KOLs) about Perfect Moment totaled more than 296.6
million. Represents the total combined followers of the
celebrities, influencers, models, media publications, and fashion
industry notables who organically posted about Perfect Moment.
- Total global unique visitors per month (UVPM) to all digital
media coverage on Perfect Moment exceeded 7.5 billion.
- Hosted several brand events across the U.S. and Europe which
included top fashion models and social media influencers with a
collective reach of more than 71 million followers worldwide.
- Received broad media coverage during the quarter, including
feature articles in Vogue (U.S. and British), Esquire, ELLE,
Harper’s BAZAAR, Forbes, WWD, Travel & Leisure, and
WhoWhatWear. Also received accolades from Condé Nast Traveler, Town
& Country, NY Magazine, Glamour, Evening Standard, GQ, Rolling
Stone, and Haute Living Magazine (LA and Miami).
- To support greater brand engagement, partnered with Soho House
& Co., a global hotel chain and group of private clubs with
over 1.4 million Instagram followers and have more than 237,000
members represented by the media, arts and fashion industries. In
fiscal Q4, Perfect Moment participated in the grand opening of Soho
House in Portland, which resulted in greater brand awareness among
the company’s target audience.
- Collaborated with luxury apparel brand Marfa Stance to create a
four-piece buildable and adaptable capsule collection of jackets
and accessories. The exclusive collection was sold globally and
received recognition in three stories published by British Vogue
that reaches more than 3 million digital readers per month.
- Featured on the front cover of Modern Luxury Aspen’s Holiday
2023/Winter 2024 issue, featuring model Kate Love wearing
exclusively Perfect Moment. Included an eight-page fashion feature
with Kate Love styled in Perfect Moment’s autumn/winter 2023 (AW23)
collection, and a two-page profile feature with the company’s
co-founder and chief creative officer, Jane Gottschalk. As the top
luxury fashion publication in Aspen, Modern Luxury Aspen has 50,000
print subscribers and more than 1.1 million digital readers per
month.
Subsequent Event
Last week, Perfect Moment launched an Ibiza-inspired Summer
Capsule Collection across the company’s global eCommerce channels.
The collection was recently highlighted in a photoshoot published
in British Vogue featuring photographer Grace Burns and models
Stella Jones and Paloma Baygual wearing items from the
collection.
Management Commentary
“Our record total net revenue of $24.4 million in fiscal 2024
was driven primarily by our focus on increasing eCommerce sales,”
stated Perfect Moment CEO Mark Buckley. “The 21% growth in
eCommerce was the result of investments we made in our new
eCommerce team, a new digital marketing agency, introducing a new
cross-border solution, and our continued investments in brand
marketing.
“During the year, our eCommerce growth offset the year-over-year
decline in wholesale revenue. Our wholesale revenue was
comparatively lower due to exceptionally higher sales in the prior
year related to the post-COVID rebound causing an unusual surge
during the period. Going forward, we anticipate wholesale will
track at more normalized levels.
“While we will remain focused on accelerating our online sales
growth and expanding our direct-to-consumer channel, we will
continue to strategically expand our wholesale network and deepen
the associated relationships.
“We are also working to further improve our eCommerce operations
and gross margins by opening distribution centers in key markets,
with our first distribution center outside the UK to open in U.S.
during the current fiscal year.
“We expect the local distribution centers to improve our
customer shopping experience with a faster shipping and return
process. Local distribution centers will also lower our import duty
and shipping costs. We see this helping to greatly improve our
eCommerce margin, and for our eCommerce margin to surpass our
wholesale margins by fiscal year 2026.
“We recently launched our Summer capsule which takes our product
range far beyond our core ‘on-slope’ skiwear and into the global
luxury lifestyle market. We believe the unique designs and
functionality of our new summer line continue to set us apart as a
global luxury brand.
“We plan to broaden our fall and winter product range which will
also take us beyond our core skiwear with fewer technical lifestyle
products and a wide range of exceptional products for any occasion,
including year-round accessories.
“These new lines of lifestyle products will help us create new
inroads into the global luxury outerwear market. Compared to the
global luxury skiwear market, the global luxury outerwear market is
10-times larger and faster growing.
“In all, fiscal 2024 was a pivotal year for Perfect Moment, with
much delivered yet much more to come. Our growing brand awareness,
expansion into global luxury outerwear, improvements in gross
margin and our eCommerce initiatives all together position us well
for growth and expanding market share, with this driving greater
shareholder value over the long term.”
Fiscal 2024 Financial Summary
Total net revenue increased 4% to $24.4 million from $23.4
million in the prior year.
eCommerce revenue increased 21% to $10.4 million compared to
$8.6 million in the prior year. The increase was attributed to
greater brand awareness and a stronger focus on eCommerce.
Wholesale revenue totaled $14.1 million, down 6% compared to
$14.9 million in the prior year. The decrease is attributed to the
company’s wholesale accounts generating higher levels of purchase
activity in fiscal year 2023 due to the post-COVID rebound.
Gross profit increased 5% to $9.2 million from $8.8 million in
the prior year. The increase was primarily attributed to an
increase in sales and improvements in eCommerce margins.
Gross margin was 37.8% compared to 37.4% in the prior year. The
increase was primarily attributed to strategic changes in eCommerce
driven by less discounting and improvements in supply chain with
Global-E, offset by a decrease in wholesale margin as well as a
shift in revenue to lower margin eCommerce revenue.
Total operating expenses decreased 3% to $16.9 million from
$17.4 million in the prior year. The decrease was primarily due to
decreased SG&A expenses as well as decreased marketing and
advertising expenses.
Net loss improved to $8.7 million or $(1.34) per basic and
diluted share, compared to a net loss of $10.4 million or $(2.16)
per basic and diluted share in the prior year.
Adjusted EBITDA was negative $5.9 million, compared to negative
$2.5 million in the prior year. The decrease in adjusted EBITDA was
primarily driven by an increase in investments in brand awareness
totaling $1.3 million to drive eCommerce revenues and wholesale
sell-through, plus costs to support growth and prepare the company
for its public listing.
Cash, cash equivalents and restricted cash totaled $7.9 million
at March 31, 2024, compared to $4.7 million at March 31, 2023. The
increase was primarily due to net proceeds of $6.0 million raised
from the company’s IPO on February 8, 2024.
About Perfect Moment
Founded in 1984 in the mountains of Chamonix, Perfect Moment is
a high-performance luxury skiwear and lifestyle brand. It blends
technical excellence with fashion-forward designs, creating pieces
that effortlessly transition from the slopes to the city, the
beach, and beyond.
Initially the vision of extreme sports filmmaker and
professional skier Thierry Donard, the brand was built on a sense
of adventure that has sustained for over 20 years. Donard, fueled
by his personal experiences, was driven by a desire to create
pieces that offered quality, style and performance, pushing the
wearer in the pursuit of every athlete’s dream: to experience ‘The
Perfect Moment.’
In 2010, British-Swiss entrepreneurial couple Jane and Max
Gottschalk took ownership of the brand. Under Jane’s creative
direction Perfect Moment was injected with a new style focus, one
that reignited the spirit of the heritage brand, along with a
commitment to improving fit, performance and the use of
best-in-class functional materials. As such, the designs evolved
into the distinct statement pieces synonymous with the brand as we
know it today.
Today, the brand is available globally, online and via key
retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges,
Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Important Cautions Regarding Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, contained in this press release
are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
“will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they are based
on our current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore,
you should not rely on any of these forward-looking statements.
Important factors that could cause our actual results and financial
condition to differ from those contained in the forward-looking
statements, include those risks and uncertainties described more
fully in the section titled “Risk Factors” in the final prospectus
for our initial public offering and in our Form 10-K for the fiscal
year ended March 31, 2024, filed with the Securities and Exchange
Commission. Any forward-looking statements contained in this press
release are made as of this date and are based on information
currently available to us. We undertake no duty to update any
forward-looking statement, whether written or oral, that may be
made from time to time, whether as a result of new information,
future developments or otherwise.
Definition of Key Opinion Leaders
The company defines a key opinion leader (KOL) as a person who
is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation
they have built. They are typically identified by their reach,
social media following and stature. A KOL may include but is not
limited to celebrities, social media influencers, fashion models,
contributors to media publications, and noted members of the
fashion industry. There is no official listing or accreditation of
KOLs, so the term is subjective, and therefore the list and
definition may vary from company to company. The source of the KOL,
social media and audience reach statistics provided in this release
are reports by the company’s public relations firm. No reliance
should be made upon their accuracy or timeliness.
PERFECT MOMENT LTD. AND
SUBSIDIARIES
CONSOLIDATED STATEMENTS OF
OPERATIONS AND COMPREHENSIVE INCOME/(LOSS)
(Amounts in thousands, except
share and per share data)
Year Ended
March 31, 2024
Year Ended
March 31, 2023
Revenue, net
Wholesale
$
14,060
$
14,888
Ecommerce
10,383
8,550
Total Revenue, net
24,443
23,438
Cost of goods sold
15,212
14,682
Gross profit
9,231
8,756
Operating expenses:
Selling, general and administrative
expenses
12,122
12,369
Marketing and advertising expenses
4,784
5,012
Total operating expenses
16,906
17,381
Loss from operations
(7,675
)
(8,625
)
Other income (expense), net
Interest expense
(1,311
)
(1,840
)
Foreign currency transactions gains
264
39
Total other income (expense), net
(1,047
)
(1,801
)
Loss before income tax
provision
(8,722
)
(10,426
)
Income tax provision
-
121
Net Loss
(8,722
)
(10,305
)
Other comprehensive (losses)
gains
Foreign currency translation (loss)
gains
(288
)
303
Comprehensive loss
$
(9,010
)
$
(10,002
)
Basic and diluted loss per
share
$
(1.34
)
$
(2.16
)
Basic and Diluted weighted-average
number of shares outstanding
6,518,960
4,767,777
PERFECT MOMENT LTD. AND
SUBSIDIARIES
CONSOLIDATED BALANCE
SHEETS
(Amounts in thousands, except
share per share data)
March 31, 2024
March 31, 2023
ASSETS
Current assets:
Cash and cash equivalents
$
7,910
$
4,712
Accounts receivable, net
1,035
997
Inventories, net
2,230
2,262
Prepaid and other current assets
742
708
Total current assets
$
11,917
$
8,679
Operating lease right-of-use assets
143
297
Property and equipment, net
502
833
Other non-current assets
47
12
Total assets
$
12,609
$
9,821
LIABILITIES AND STOCKHOLDERS’ EQUITY
(DEFICIT)
Current liabilities:
Trade payables
$
1,584
$
1,289
Accrued expenses
2,697
1,390
Trade finance facility
-
26
Convertible debt obligations
-
10,770
Operating lease liability, current
101
299
Unearned revenue
420
180
Total current liabilities
$
4,802
$
13,954
Long Term liabilities:
Operating lease liability, non-current
44
8
Total liabilities
$
4,846
$
13,962
Commitments and contingencies
Stockholders’ equity (deficit)
Common stock, $0.0001 par value,
100,000,000 shares authorized: 15,653,449 and 4,824,352 shares
issued and outstanding as of March 31, 2024 and March 31, 2023,
respectively
$
1
$
-
Series A and Series B convertible
preferred stock; $0.0001 par value; 10,000,000 share authorized: 0
and 6,513,780 shares issued and outstanding as of March 31, 2024
and March 31, 2023, respectively
-
1
Additional paid-in-capital
56,824
35,910
Accumulated other comprehensive
(loss)/income
(85
)
203
Accumulated deficit
(48,977
)
(40,255
)
Total stockholders’ equity
(deficit)
$
7,763
$
(4,141
)
Total liabilities and stockholders’
equity (deficit)
$
12,609
$
9,821
Use of Non-GAAP Measures
In addition to the company’s results under generally accepted
accounted principles (“GAAP”), it presents adjusted EBITDA as a
supplemental measure of our performance. However, adjusted EBITDA
is not a recognized measurement under GAAP and should not be
considered as an alternative to net income, income from operations
or any other performance measure derived in accordance with GAAP or
as an alternative to cash flow from operating activities as a
measure of liquidity. The company defines adjusted EBITDA as net
income (loss), plus interest expense, depreciation and amortization
and stock-based compensation.
Management considers its core operating performance to be that
which its managers can affect in any particular period through
their management of the resources that affect the company’s
underlying revenue and profit generating operations in that period.
Non-GAAP adjustments to the company’s results prepared in
accordance with GAAP are itemized below. You are encouraged to
evaluate these adjustments and the reasons the company considers
them appropriate for supplemental analysis. In evaluating Adjusted
EBITDA, you should be aware that in the future the company may
incur expenses that are the same as or similar to some of the
adjustments in this presentation. The company’s presentation of
adjusted EBITDA should not be construed as an inference that the
company’s future results will be unaffected by unusual or
non-recurring items.
For the Years ended
March 31, 2024
March 31, 2023
Net income / (loss), as reported
$
(8,722
)
$
(10,305
)
Adjustments:
Interest expense
1,311
1,840
Stock compensation expense
739
4,036
Amortization of stock-based marketing
services
185
1,483
Depreciation and amortization
555
547
Income tax benefit
-
(121
)
Total EBITDA adjustments
Adjusted EBITDA
$
(5,932
)
$
(2,520
)
The company presents adjusted EBITDA because the company
believes it assists investors and analysts in comparing its
performance across reporting periods on a consistent basis by
excluding items that the company does not believe are indicative of
its core operating performance. In addition, the company uses
adjusted EBITDA in developing its internal budgets, forecasts, and
strategic plan; in analyzing the effectiveness of the company’s
business strategies in evaluating potential acquisitions; and in
making compensation decisions and in communications with its board
of directors concerning the company’s financial performance.
Adjusted EBITDA has limitations as an analytical tool, which
includes, among others, the following:
- Adjusted EBITDA does not reflect the company’s cash
expenditures, or future requirements, for capital expenditures or
contractual commitments;
- Adjusted EBITDA does not reflect changes in, or cash
requirements for, the company’s working capital needs;
- Adjusted EBITDA does not reflect future interest expense, or
the cash requirements necessary to service interest or principal
payments, on the company’s debts; and
- Although depreciation and amortization are non-cash charges,
the assets being depreciated and amortized will often have to be
replaced in the future, and the adjusted EBITDA does not reflect
any cash requirements for such replacements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240630289478/en/
Company Contact Jeff Clayborne, CFO Perfect Moment Tel
+44 (0)204 558 8849 Email contact
Investor Contact Ronald Both or Grant Stude CMA Investor
Relations Tel (949) 432-7566 Email contact
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