PENN Entertainment Announces Partnership With National Hockey League for Online Sports Betting Brands, ESPN BET and theScore Bet
November 29 2023 - 8:30AM
Business Wire
ESPN BET and theScore Bet Named Official Sports
Betting Partners of the NHL
PENN Entertainment, Inc. (“PENN” or the “Company”) (Nasdaq:
PENN) and the National Hockey League (“NHL”) announced today a
partnership that designates PENN’s online sports betting brands,
ESPN BET in the U.S. and theScore Bet in Ontario, as Official
Sports Betting Partners of the NHL.
As official league partners, ESPN BET and theScore Bet will have
access to a host of entitlements, including IP rights, and media
and marketing integrations across League programming and premium
NHL experiences.
ESPN BET, which launched on November 14 in 17 states, is a
newly-branded online sportsbook operated by PENN Entertainment that
combines ESPN’s industry-leading brand and multiplatform reach with
PENN Entertainment’s proprietary in-house technology and deep
sportsbook operational expertise.
PENN’s entitlements will begin immediately and span the NHL
regular season, Stanley Cup® Playoffs, 2024 NHL Winter Classic®,
2024 NHL Stadium Series™, and 2024 NHL® All-Star Weekend. The
partnership between PENN and the NHL will also include
collaboration for best-in-class game integrity procedures.
“There’s definite excitement in being one of the first leagues
to partner with ESPN BET and PENN Entertainment,” said Jason
Jazayeri, NHL Vice President, Business Development. “From day
one we’ve said our media rights deal with ESPN and The Walt Disney
Company has been a big win for our fans and our League, and this
new collaboration is further testament to the value of our
partnership. The NHL is younger, faster and more exciting than
ever, and delivers tremendous opportunity for fan engagement and
responsible gaming experiences. We’re looking forward to working
with ESPN BET in the U.S. and theScore Bet in Ontario to engage our
passionate fan base.”
“The recent launch of ESPN BET in the U.S. is extremely exciting
and we’re thrilled to collaborate with the NHL to help market our
new sports betting experience,” said Aubrey Levy, Senior
Vice President, Marketing and Content, Penn Interactive. “Becoming
an official partner allows us to more broadly engage hockey fans,
develop compelling integrations and uniquely leverage NHL
programming. This is also a key partnership for theScore Bet in
Ontario, where the popularity of hockey is unmatched.”
NHL, the NHL Shield, the word mark and image of the Stanley Cup
and the wordmark NHL Winter Classic are registered trademarks and
the NHL Winter Classic logo, NHL Stadium Series name and logo, and
NHL All-Star logo are trademarks of the National Hockey League. ©
NHL 2023. All Rights Reserved.
About PENN Entertainment PENN Entertainment, Inc.,
together with its subsidiaries (“PENN,” the “Company,” “we,” “our,”
or “us”), is North America’s leading provider of integrated
entertainment, sports content, and casino gaming experiences. PENN
operates 43 properties in 20 states, online sports betting in 18
jurisdictions and iCasino in five jurisdictions, under a portfolio
of well-recognized brands including Hollywood Casino®, L’Auberge®,
ESPN BET™ and theScore Bet Sportsbook and Casino®. In August 2023,
PENN entered into a transformative, exclusive long-term strategic
alliance with ESPN, Inc. and ESPN Enterprises, Inc. (together,
“ESPN”) relating to online sports betting within the United States.
PENN’s ability to leverage the leading sports media brands in the
United States (ESPN) and Canada (theScore) will position us to
significantly expand our digital footprint and efficiently grow our
customer ecosystem. This highly differentiated strategy, which is
focused on organic cross-sell opportunities, is reinforced by our
market-leading retail casinos, sports media assets, and technology,
including a proprietary state-of-the-art, fully integrated digital
sports and iCasino betting platform and an in-house iCasino content
studio. PENN’s portfolio is further bolstered by our
industry-leading PENN Play™ customer loyalty program, which offers
our over 27 million members a unique set of rewards and experiences
across business channels.
About the NHL The National Hockey League (NHL®), founded
in 1917, consists of 32 Member Clubs. Each team roster reflects the
League’s international makeup with players from more than 20
countries represented, all vying for the most cherished and
historic trophy in professional sports – the Stanley Cup®. Every
year, the NHL entertains more than 670 million fans in-arena and
through its partners on national television and radio; more than
191 million followers - league, team and player accounts combined -
across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube;
and more than 100 million fans online at NHL.com. The League
broadcasts games in more than 160 countries and territories through
its rightsholders including ESPN, WBD Sports and NHL Network in the
U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics,
Baltics, and Poland; YLE in Finland; Nova in Czech Republic and
Slovakia; Sky Sports and ProSieben in Germany; MySports in
Switzerland; and CCTV5+ in China; and reaches fans worldwide with
games available to stream in every country. Fans are engaged across
the League’s digital assets on mobile devices via the free NHL®
App; across nine social media platforms; on SiriusXM NHL Network
Radio™; and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League’s inception, powered by SAP. NHL Original Productions and
NHL Studios produce compelling original programming featuring
unprecedented access to players, coaches and League and team
personnel for distribution across the NHL’s social and digital
platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL’s Hockey Is For
Everyone® initiative reinforces that the official policy of the
sport is one of inclusion on the ice, in locker rooms, boardrooms
and stands. The NHL is expanding access and opportunity for people
of all backgrounds and abilities to play hockey, fostering more
inclusive environments and growing the game through a greater
diversity of participants. To date, the NHL has invested more than
$100 million in youth hockey and grassroots programs, with a
commitment to invest an additional $5 million for diversity and
inclusion programs over the next year.
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version on businesswire.com: https://www.businesswire.com/news/home/20231129360064/en/
Media: Dan Sabreen Vice President, Communications PENN
Entertainment dan.sabreen@pennentertainment.com
Brad Klein NHL Communications bklein@nhl.com
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