PEGS Pegasus Solutions (MM)

Pegasus Solutions Inc. (Nasdaq:PEGS) announced the launch of voice reservations services, available now as a stand-alone service for any hotel, chain or group that needs either full-service or supplemental call answering. Pegasus also announced its new agreement with eStara, a leader in voice-based customer interaction solutions, to implement eStara's Push-to-Talk service for its customers' Web sites. Dallas-based Pegasus Solutions is a global leader in providing technology and services to hotels and travel distributors. Previously, Pegasus had offered voice reservations only with other Pegasus services. Now, the range of call answering options is available separately. Pegasus has nine call centers around the world, providing hotel voice reservation services to 41 countries in 11 languages. The company's agents handled five million calls in 2004. Additionally, the Utell by Pegasus(TM) representation service has a 70-year history of taking voice reservations for hotels. Pegasus now offers a selection of options, which can be tailored to customers' needs: -- Full outsourced voice services--Pegasus' highly-trained staff answer all reservation calls for a customer's hotels. Hotel chains can avoid the overhead cost of technical infrastructure and staffing for a voice reservations operation. -- Voice services in selected geographic markets to complement a hotel chain's own reservations offices--Intended for hotel chains that need to improve their reach in selected regions of the world. -- Call gating--Pegasus' reservations agents supplement a hotel chain's staff by answering overflow and after-hours calls. -- Web reservations voice support, including eStara's click-to-call service--Consumers can click a "Push to Talk" icon on a hotel chain's Web site to be connected instantly with a live reservation agent. The consumer can choose to speak directly through his or her computer using eStara's Voice over IP (VoIP) technology, or through any traditional telephone by simply entering their phone number. Pegasus Introduces Voice Reservations Services "With this launch, we offer our highly successful voice services to any hotel, chain or group, even those that don't currently use one of our reservation or representation services," said Bob Boles, chief operating officer for Pegasus. "They give hotels a global reach to even more customers and bookings--part of our commitment to helping hotels increase their revenue. Additionally, the introduction of stand-alone versions of our popular add-on services has been an important strategy for Pegasus in 2005." Jimmy Suh, vice president of distribution and revenue management for Kimpton Hotels, said, "Pegasus provides specialized, high-quality and high-touch service to our most loyal and valued guests. We trust them to provide reliable and responsive voice reservation services. We also have begun using Pegasus for support of our Web reservations, through the innovative Push-to-Talk technology from eStara, which connects visitors at our Web site with a Pegasus reservation agent. This simple addition to our Web site is helping us increase our online business and helps us convert curious lookers into guests." Visit Pegasus Solutions at WTM, London at stand #GV3400. About eStara eStara (www.estara.com) develops business-to-consumer communications services for large enterprises, media companies, online directories and search engines that improve communication and collaboration, increase revenue, and enable clients to attract and retain more online customers. eStara's Push to Talk service is the most widely deployed "click to call" technology in the world with over 3,000,000 users in 113 countries. The company serves more than 350 global enterprises across multiple industries including directory and on-line publishers and lead generation companies, financial services, retail, travel and hospitality, real estate and automotive. To date, companies such as Hilton, Dell Financial Services, JCrew, Continental Airlines, SpaFinder and DaimlerChrysler--to name a few-- have already benefited from eStara's Push to Talk service. eStara's Track the Call (www.trackthecall.com) service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry. eStara call tracking technology is used by major search engine and directory publishers including Amazon.com's A9.com, ThomasNet, Verizon's Superpages.com and Yahoo! UK & Ireland. About Pegasus Dallas-based Pegasus Solutions, Inc. (Nasdaq:PEGS) is a global leader in providing technology and services to hotels and travel distributors. Founded in 1989, Pegasus' customers include a majority of the world's travel agencies and more than 60,000 hotel properties around the globe. Pegasus' services include central reservation systems, electronic distribution services, commission processing and payment services, and marketing representation services, including the consumer Web site, www.hotelbook.com(TM). The company's representation services, including Utell by Pegasus(TM) and Unirez by Pegasus(TM), are used by nearly 7,000 member hotels in 140 countries, making Pegasus the hotel industry's largest third-party marketing and reservations provider. Pegasus has 18 offices in 13 countries, including regional hubs in London, Scottsdale and Singapore. For more information, please visit www.pegs.com.