FORT WASHINGTON, Pa.,
April 2, 2013 /PRNewswire/
-- Nutrisystem, Inc. (NASDAQ: NTRI), a leader in weight loss
with over 40 years of proven effectiveness, has signed a new female
celebrity spokesperson and has been named the "Best Convenience"
diet by USA
TODAY. The Company also revealed that in addition
to "Super Monday" (the day after the final football game of the
season), "Easter Monday" is one of
the biggest diet decision days of the year.
(Photo: http://photos.prnewswire.com/prnh/20130402/NE86997)
Melissa Joan Hart Named New Nutrisystem Brand
Ambassador
Nutrisystem announced today Melissa Joan Hart, 36, actress,
writer, producer, director, singer and mother of three, as its
newest brand ambassador.
Having recently given birth to her third child, the longtime
actress has already lost twenty pounds on Nutrisystem. Hart
is best known for her title roles in the television series
Clarissa Explains It All (1991–94), the live action version
of Sabrina, the Teenage Witch (1996–2003) and is currently
starring in the ABC Family comedy series Melissa & Joey
(2010–present).
"We are thrilled to be helping and working with Melissa," commented
Keira Krausz, Nutrisystem's Chief
Marketing Officer. "She mirrors our values and will resonate
with our customers as authentic. Moving forward, you'll see
us have an appropriate mix of inspiring celebrities and real life
customers who have also enjoyed success. We think dieters are
savvier than ever and really appreciate someone who -- above all
else -- is relatable."
"I love working with Nutrisystem. The Program is really
delivering results for me and I look forward to long term success,
staying motivated and helping others do the same," remarked Ms.
Hart.
"Easter Monday" One of the
Biggest Diet Start Dates
The Company also revealed that the Monday following Easter has
historically been one of the biggest diet decision days of the year
based on a 25% spike in phone and web inquiries from consumers
versus the Monday prior. According to proprietary Company
data, as Americans turn their focus to warmer weather and
vacations, the demand for healthy weight loss solutions rises.
"There's no question it's primetime for the diet industry,"
added Ms. Krausz. "Consumers who go into the holiday weekend
with weight loss momentum need to keep it and those who have
resolved to lose weight, but are off-track, feel a heightened sense
of urgency. At Nutrisystem, it's our job to meet you where
you are and turbo-charge your efforts."
Nutrisystem Named "Best Convenience" Diet
Nutrisystem was also recently named the "Best Convenience" Diet
in The Best Diet & Fitness Tips, a new USA TODAY publication featuring some of
the best advice from USA
TODAY, Shape and Men's Fitness.
"Convenience is an important factor when it comes to adherence
and it's terrific to see notable experts acknowledging our efforts
to make Nutrisystem a diet that uniquely recognizes the importance
of a delivering a plan that fits within the busy lives we all lead
and drives real weight loss results," commented Meghan Nichols, R.D., a registered dietitian and
member of Nutrisystem's Research & Development team.
To find out more information about Nutrisystem and to order today,
visit http://www.nutrisystem.com/success4u or call
1-888-841-2572.
About Nutrisystem
Having helped Americans lose millions of pounds over the last 40
years, Nutrisystem, Inc. (NASDAQ:
NTRI) develops evidence-based programs for healthy weight
management, and is the leading provider of home-delivered weight
loss meal plans. Nutrisystem offers balanced nutrition in the
form of low glycemic index meal plans designed for men and women,
including seniors, vegetarians and the Nutrisystem® D® program for
people with diabetes or at risk for type 2 diabetes. Nutrisystem®
plans include a wide variety of pantry and frozen entrees and
snacks to aid in program satisfaction and adherence, as
well as transition plans to support long-term success. The
Fort Washington,
PA-based company also provides weight management
support and counseling by trained weight-loss coaches and
registered dietitians, as well as through an engaged online
community, online tools and trackers, mobile apps, cookbooks and
more. Healthcare professionals may learn more about the
programs by visiting www.nutrisystem.com/hcp.
Nutrisystem® weight loss plans are available
directly to consumers through www.nutrisystem.com, by phone
(1-800-435-4074) and at select retailers.
SOURCE Nutrisystem, Inc.