Newegg Teams with PromoteIQ to Empower Vendor-Direct Sellers to Broaden Reach, Increase Sales
October 20 2021 - 8:00AM
Business Wire
Newegg Commerce, Inc. (NASDAQ: NEGG), a leading tech-focused
e-retailer in North America, today announced its collaboration with
PromoteIQ, a leading retail media platform that enables
vendor-direct sellers to promote products to in-market shoppers to
increase sales in real time.
“We’re always searching for ways to empower our vendor partners
to use the Newegg platform more efficiently,” said Benny Tam, VP of
Merchandising and Category Marketing at Newegg. “The partnership we
forged with PromoteIQ marks an important step forward in that
effort, giving brands even greater control over how customers
discover their products on Newegg.com.”
PromoteIQ is a powerful performance marketing channel used by
thousands of the largest global brands across a broad spectrum of
e-commerce platforms. Vendor-direct sellers on Newegg.com now have
the ability to self-serve targeted promotions to increase sales.
Promoted products appear within native placements embedded
alongside organic site content, ensuring a positive experience for
shoppers.
“We’re pleased to help Newegg offer its vendor-direct sellers a
powerful new tool to promote their products and increase sales in
real time,” said Alex Sherman, CEO at PromoteIQ. “Boosting product
visibility to in-market shoppers is one of the most effective ways
for brands to drive conversion, and we’re happy that Newegg chose
PromoteIQ to provide this powerful new tool to its vendor-direct
sellers.”
In addition to self-serving targeted promotions to customers
while they shop, vendors will also have access to robust analytics
and real-time insight about how their products perform on
Newegg.com. Mapping the customer’s path to purchase includes rich
data around shopper purchases and marketing attribution, enabling
vendors to further refine how they target customers to increase
future conversion.
Vendors selling on Newegg.com are invited to contact
Newegg@PromoteIQ.com to learn more about self-serve target
promotions on the Newegg platform. Like Newegg on Facebook,
subscribe to Newegg on YouTube and follow Newegg on Twitter to stay
up to date on the company’s latest news.
About Newegg Commerce, Inc.
Newegg Commerce, Inc., headquartered in the City of Industry,
California, is a leading tech-focused e-retailer in North America
and serves a global customer base throughout Europe, Asia Pacific,
Latin America and the Middle East. Founded in 2001, the company
offers direct sales and an online marketplace platform for desktop
PCs and IT computer hardware, consumer electronics, automotive,
gaming products and finished goods. Newegg also offers an extensive
portfolio of technology, marketing, logistics and other partner
services to help companies grow their business. For more
information, please visit https://www.newegg.com/.
This news release includes "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Forward-looking statements give our current expectations,
opinion, belief or forecasts of future events and performance. A
statement identified by the use of forward-looking words including
"will," "may," "expects," "projects," "anticipates," "plans,"
"believes," "estimate," "should," and certain of the other
foregoing statements may be deemed forward-looking statements.
Although Newegg believes that the expectations reflected in such
forward-looking statements are reasonable, these statements involve
risks and uncertainties that may cause actual future activities and
results to be materially different from those suggested or
described in this news release. Investors are cautioned that any
forward-looking statements are not guarantees of future performance
and actual results or developments may differ materially from those
projected. The forward-looking statements in this press release are
made as of the date hereof. The Company takes no obligation to
update or correct its own forward-looking statements, except as
required by law, or those prepared by third parties that are not
paid for by the Company. The Company's SEC filings are available at
http://www.sec.gov.
About PromoteIQ
PromoteIQ is a Retail Media platform connecting brands with the
world's largest retailers and their active shoppers. Our technology
platform and business services empower global enterprise retailers
in grocery, apparel, home improvement, consumer electronics, and
other industries to offer premium marketing opportunities across
the retail ecosystem. PromoteIQ makes it easy for advertisers to
promote their brand and products to in-market shoppers, increasing
customer lifetime value while creating strong returns on
advertising investments. PromoteIQ was founded in 2012 in New York
City and acquired by Microsoft in late 2019. We're shaping the
future of retail media; to learn more, please visit
promoteiq.com.
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