New Age Beverages Begins Shipments Nationally of Its New Organic Coco-Libre Sparkling Coconut Water, the First of Its Type Wo...
January 26 2018 - 6:00AM
New Age Beverages Corporation (NASDAQ: NBEV), the
healthy functional beverage company dedicated to providing
better-for-you alternatives to consumers around the world, today
announced that it has commenced shipping of its new Coco-Libre®
Sparkling portfolio to major customers nationally. New Age
has already secured authorizations for the brand at major
convenience, grocery, mass, drug, military and independent
retailers. Shipments began in early January and will continue
throughout the first quarter as it expands distribution in the new
accounts throughout the 1st quarter.
KEY HIGHLIGHTS
- The new Coco-Libre Sparkling, the first of its type worldwide,
is an organic, non-GMO, not-from-concentrate, sparkling coconut
water with zero added sugar, green tea antioxidants and tropical
fruit juice. It capitalizes on the major industry sparkling
trends with a light, crisp, quenching and refreshing all natural
product with nothing artificial.
- Coco-Libre Sparkling is launching nationally – already
authorized in over 9,500 outlets in grocery, convenience, mass,
military and drug channels, and through major DSD distribution
partners across North America.
As consumers continue to seek out non-processed, no sugar added,
organic, and non-GMO products across food and beverage categories,
brands have renewed their focus on developing clean-labeled
products. Coco-Libre Sparkling meets those new consumer needs
combining all the natural potassium and electrolyte benefits of
coconut water, with other on-trend ingredients such as
unconventional exotic fruit juices, polyphenol antioxidants derived
from green tea extract, and the refreshment of sparkling water.
Coco-Libre Sparkling further distinguishes itself as it is
produced from single-origin, 100% organic coconut water from the
sweetest young coastal coconuts, and is packaged directly at the
source.
New Age has already gained authorization of Coco-Libre Sparkling
into over 9,500 outlets across grocery, convenience, mass, military
and drug channels, and through major DSD distribution partners in
both the US and major outlets in Canada in its first month of
launch. The Coco-Libre® Sparkling portfolio includes a broad
offering of six distinctive flavors including Coastal Coconut,
Coconut Lime, Passion Mangosteen, Peach Pear, Melon Grapefruit, and
Coconut Watermelon.
Michael Cunningham, Senior Vice President of Sales for New Age
commented, “The response from retailers on Coco Sparkling has been
one of the most emphatic I have seen in my career. New Age
keeps on delivering on trend products that consumers want, and
retailers want to sell. New Age’s strategy of providing a
one-stop-shop of 100% healthy, natural and/or organic products
makes the Company very unique in the industry. Although the
sales cycle in CPG takes time to materialize, the results in
expanded distribution of new products on our newly rearchitected
brands are coming now, and we expect to continue to build on the
early success throughout 2018.”
About New Age Beverages Corporation
(NASDAQ: NBEV)
New Age Beverages Corporation is a Colorado-based healthy
functional beverage company that was created in 2016 and 2017 with
the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and
Marley®, to create a one-stop-shop solution for retailers and
distributors providing healthier beverages in the disruptive growth
segments of the $870 Billion-dollar non-alcoholic beverage
industry. In that period, New Age has become the 54th largest
beverage company, the 8th largest healthy beverage company, and the
fastest growing in the world. New Age competes Ready to Drink
(RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks,
Coconut Waters, Functional Waters, and Rehydration Beverages with
the brands Búcha® Live Kombucha, XingTea®, XingEnergy®, Marley One
Drop®, Marley Mellow Mood®, Marley Mate™, Marley Cold Brew™,
Coco-Libre®, PediaAde™, and Aspen Pure® PH and Aspen Pure®
Probiotic Water. The Company’s brands are sold across all 50 states
within the US and in more than 10 countries internationally across
all channels via direct and store door distribution systems.
The company operates the
websites www.newagebev.com, www.newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com,
www.cocolibre.com, and https://shop.newagebev.com.
New Age has exclusively partnered with the world's 5th largest
water charity, WATERisLIFE, to end the world water crisis with the
most innovative technologies available. Donate at WATERisLIFE.com
to help us #EnditToday.
Safe Harbor Disclosure
This press release contains forward-looking statements that are
made pursuant to the safe harbor provisions within the meaning
of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of the Company including statements regarding New Age
Beverage’s expectation to see continued growth. The
forward-looking statements are based on the assumption that
operating performance and results will continue in line with
historical results. Management believes these assumptions to
be reasonable but there is no assurance that they will prove to be
accurate. Forward-looking statements, specifically those concerning
future performance are subject to certain risks and uncertainties,
and actual results may differ materially. New Age Beverages
competes in a rapidly growing and transforming industry, and other
factors disclosed in the Company's filings with the Securities and
Exchange Commission might affect the Company’s operations. Unless
required by applicable law, NBEV undertakes no obligation to update
or revise any forward-looking statements.
Contact:
Chuck Ence
303-289-8655
Cence@newagebev.com
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