Atrinsic to Present at Jefferies 5th Annual Internet & Media Conference on February 25

New Motion, Inc. doing business as Atrinsic, Inc. (NASDAQ: NWMO), announced today that Burton Katz, the Company�s CEO, and Andrew Zaref, the Company�s CFO, will present at the Jefferies 5th Annual Internet & Media Conference. The conference will be held Wednesday and Thursday, February 25-26 at the Mandarin Oriental in New York. Mr. Katz and Mr. Zaref are scheduled to present on February 25 at 3:10 p.m. in the Grand Salon and will be available for one-on-one meetings on both days of the conference.

During the presentation, Mr. Katz and Mr. Zaref will discuss Atrinsic�s innovative business plan that is centered upon the convergence of Internet and mobile-based applications. He will also discuss the Company�s strategies for the use of proprietary and third-party advertising, as well as various subscription services, designed to effectively monetize the increasing number of visitors to the various Internet properties owned by the Company.

The group presentation will be available to investors and the public live via webcast at Atrinsic�s corporate website at http://www.atrinsic.com under the Investor Relations section and at http://www.wsw.com/webcast/jeff33/nwmo/.

For additional information about the Jefferies 5th Annual Internet & Media Conference, please visit: http://www.jefferies.com/cositemgr.pl/html/OurFirm/ConferencesEvents/upcoming/20090225Internet.shtml

About Atrinsic

New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Feature-rich advertising services includes extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, proprietary entertainment content, and mobile ad network. Headed by a team of Internet, new media, entertainment and technology professionals, the Company is headquartered in New York and has offices in Irvine, CA, and Moncton, Canada. Atrinsic was recently called "a company to watch" by Wireless Business Forecast, and the Company�s mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.atrinsic.com.

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