Top Global Quick-Service Restaurants Supercharge Their Success with the Near Intelligence Platform
August 11 2023 - 7:00AM
Business Wire
Top global quick-service restaurants (QSRs), representing nearly
$90B in annual revenue, turn to Near for operational insights
Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”),
a global leader in privacy-led data intelligence on people and
places, today announced it is a trusted partner of leading global
quick-service restaurants (QSRs) seeking high-quality data insights
and restaurant analytics. Representing a combined annual revenue of
close to $90B, the world’s largest QSR brands rely on the Near
Platform to drive data-backed business decisions and enhance
business strategies as the industry adapts to constantly changing
dining behaviors.
By harnessing Near's advanced analytics capabilities, top QSRs
are able to understand consumer movement and behavior patterns,
brand affinities, trade areas, and trends. With Near, restaurant
chain decision makers are empowered with real-time data to gain
deeper customer insights, optimize operations, and craft
personalized customer experiences– empowering them to stay ahead of
their competition, and resulting in enhanced customer engagement, a
boost in operational efficiencies, and revenue growth.
“I can tell you from experience that the data is accurate. It
points us in all the right places. And I honestly believe it gives
us a strategic advantage over our competitors because it helps us
prioritize our efforts, and really helps us focus in the right
places,” said Allyn Taylor, Director of Development and
Construction at Pollo Campero.
Read the Pollo Campero case study: How QSR Pollo Campero
used B I Spatial and Near to optimize its site selection plan
"We are honored to be the chosen partner for several of the
world’s largest quick-service restaurants," said Anil Mathews, CEO
of Near. "Our platform's ability to process vast amounts of
high-quality data and deliver actionable insights in a privacy-led
manner empowers QSRs to make data-driven decisions, optimize
operations, and deliver exceptional customer experiences, giving
them an edge in the highly competitive fast-food industry.”
The Near Platform offers an array of benefits for QSRs
including:
- Selecting New Restaurant Locations with Precision:
Decision makers can decide where to place a new store with solid
restaurant data intelligence and optimize down to which side of a
block, which side of a shopping center, and how wide to make a
drive-thru based on consumer movement and traffic patterns.
- Attracting More Diners and Measuring ROI: QSRs can
target audience segments with digital ads that are relevant to
them, and out-of-home (OOH) ads on the routes their audience
naturally travels. Decision makers can analyze customers' movement
to correlate who entered a restaurant, and attribute visits to the
right ads.
- Understanding Diners’ Movement Patterns: QSRs can
analyze consumers’ movement patterns, travel habits prior to and
after visiting a restaurant, visits by time of day or day of week,
and more; they can also see the draw distance of any location, and
how far people are willing to travel to get there.
- Understand Markets and Competitors’ Customers: Decision
makers can survey any place – including competitors' stores – and
analyze its consumers’ brand affinities and movement patterns; they
can see how their customers interact with the competition and
customize messaging to win their loyalty.
To learn more about the Near Platform, please visit:
https://near.com/platform/
About Near
Near, a global, full-stack data intelligence
software-as-a-service (“SaaS”) platform curates one of the world’s
largest sources of intelligence on people and places. The Near
platform’s patented technology processes data from an estimated 1.6
billion unique user IDs and 70 million points of interest, in more
than 44 countries. Near’s data and insights empower marketing and
operations teams to understand consumers’ online and offline
behaviors, affinities, and attributes in order to engage them and
grow their businesses. With a presence in Los Angeles, Paris,
Bangalore, Singapore, Sydney, and Tokyo, Near serves scaled
enterprises in retail, real estate, restaurant/QSR, travel/tourism,
telecom, and financial services. For more information, please visit
https://near.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230811146946/en/
Media Contact: Kat Harwood pr@near.com
Investor Contact: Marc P. Griffin ICR, Inc. for Near
IR@near.com
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