NEW
YORK, May 16, 2023 /PRNewswire/ -- Mesmerize
(www.mesmerize.com), a prominent media company specializing in
patient education at the point of care, today announced a new
partnership with Higi, a Modivcare service and consumer health
engagement company. The Higi network includes nearly 6,000 FDA
cleared, free to use, Smart Health Stations in key pharmacy and
grocery retailers nationwide as well as web, mobile, email and text
tools that reach consumers along their healthcare journey.
The collaboration will present new and existing Mesmerize
clients with a unique ability to reach consumers at scale while
they are in a health-focused environment where health and wellness
are top of mind. The Higi platform addresses the needs of
healthcare consumers across the care continuum through education
designed to improve health literacy, disease specific assessments
to inform risk stratification and drive digital navigation, and
connected care offerings to avoid unscheduled care and improve
outcomes. Mesmerize digital opportunities will expose consumers to
branded messaging while they are filling prescriptions, browsing
for health products, walking by the pharmacy area, or using the
Higi Smart Health Stations.
"Mesmerize continues to collaborate with best-in-class
organizations to connect healthcare messaging and patient education
to consumers at multiple touchpoints throughout the patient
journey," said Craig Mait, Mesmerize
President. "Mesmerize is excited to collaborate with Higi to offer
advertisers another means of digital engagement at scale in almost
6,000 additional locations at leading pharmacy and grocery
retailers throughout the US."
"We are excited to partner with Mesmerize." said Jeff Bennett, CEO at Higi. "Our goal is to
ensure our platform users receive the most relevant messaging,
including information on the pharmaceutical, OTC, and CPG products
that are right for them. Mesmerize brings established relationships
with key partners who can educate consumers and connect them with
products and services available to them through retail and pharmacy
channels, now via the Higi platform and digital suite of
capabilities."
ABOUT MESMERIZE
Mesmerize specializes in patient education at the point of care.
Mesmerize provides targeted educational materials including digital
and static wallboards, literature distribution, and branded medical
essentials to patients and caregivers in waiting rooms, exam rooms,
and other high traffic areas of doctors' offices, community-based
organizations, AIDS service organizations, and retail
pharmacies.
ABOUT HIGI
Higi, a Modivcare service, solves for lack of access to care by
providing a digital first strategy to assess consumers' ongoing
health risks, deliver risk appropriate care management solutions,
and navigate consumers to interventions offered by stakeholders in
the healthcare ecosystem at scale. We meet consumers where
they are via our omnichannel national network of 6,000 FDA cleared
free to use, community based Smart Health Stations, web, mobile,
email and text tools, home-based biometric devices, and a
nationally based clinical care team, that together delivers a
unique combination of consumer centered, self-care and virtual care
resources. As the centralized, trusted access point to care,
Higi serves as the hub for curating health resources provided and
sponsored by Higi, Retail, Health Systems, Health Plans and
Employers, where consumers can choose with whom and when they share
data to support coordinated care delivery.
Modivcare Inc. (Nasdaq: MODV) is a technology-enabled healthcare
services company that provides a platform of integrated supportive
care solutions for public and private payors and their members. Our
value-based solutions address the social determinants of health
(SDoH), enable greater access to care, reduce costs, and improve
outcomes. Modivcare is a leading provider of non-emergency medical
transportation (NEMT), personal care and remote patient monitoring.
To learn more about Modivcare, please visit www.modivcare.com.
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SOURCE Mesmerize