SAN MATEO, Calif., June 8, 2015 /PRNewswire/ --
Highlights:
- 152 percent increase in site referral traffic from Marketo
campaigns
- 95 percent increase in average weekly subscribers
- 75 percent decrease in resources used for lead generation
resources
Learn Liberty has driven a 152 percent increase in site referral
traffic thanks to an innovative marketing integration from Marketo,
Inc. (NASDAQ:MKTO) and Gigya, the Leader in Customer Identity
Management. As a joint customer, Learn Liberty has leveraged the
power of both platforms to increase engagement across its academic
videos, online courses and job opportunities, helping to promote
new, inventive ways of solving the world's problems.
Learn Liberty, a project of the Institute for Humane Studies at
George Mason University, is a resource
for exploring the ideas of a free society. They tackle big
questions about what makes a society free or prosperous and how we
can improve the world we live in.
With a rapidly growing user base, Learn Liberty struggled to
efficiently capture new user information and keep its audience
engaged. Now, through Gigya's direct integration with Marketo via
Gigya's IDX Marketplace, Learn Liberty is able to automatically
place users into onboarding campaigns and interact with them in
real-time based on their interests and on-site actions.
As a result of the integration between Marketo and Gigya, Learn
Liberty has grown the email channel from its ninth largest source
of site referral traffic to the second largest. The program has
also generated a 95 percent increase in average weekly subscribers
thanks to Marketo's seamless campaign segmentation and Gigya's
Loyalty and Gamification tools.
Overall, Learn Liberty is expending 75 percent less time, money
and resources to secure new users and has increased the number of
people viewing videos, enrolling in courses and applying for
jobs.
Find out more about the Gigya integration and Learn Liberty's
success by attending Marketo's webinar on June 9, 2015. Click here to register:
http://pages2.marketo.com/launchpoint-gigya-jun-2015-registration.html.
"I'm blown away by the results of Marketo and Gigya's
integration," said Braum Katz,
Digital Strategy Manager at Learn Liberty. "It's unbelievable what
the ability to generate quality leads and automate relevant
campaigns has unleashed in our user growth and conversion
rates."
"Marketo provides marketers with the power to build enduring
relationships with their customers," said Mike Stocker, Director Business Development at
Marketo. "Gigya's integration into our platform strengthens our
customers' ability to utilize rich data to better engage with their
customers. We're thrilled the Learn Liberty Program has seen such
positive real-business impact."
"Accurate, first-party customer identity data has become an
increasingly important driver of effective digital marketing. By
integrating Gigya's Customer Identity Management Platform with
Marketo, marketers have a seamless way to ensure their email
campaigns are relevant and timely," said Patrick McCue, SVP of Global Channels &
Alliances at Gigya. "We're looking forward to seeing more
innovative brands like Learn Liberty take advantage of the
Gigya-Marketo integration."
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo's Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and Japan, Marketo serves as a strategic marketing
partner to more than 3,950 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
About Gigya
Gigya's Customer Identity Management Platform helps companies
build better customer relationships by turning unknown site
visitors into known, loyal and engaged customers. With Gigya's
technology, businesses increase registrations and identify
customers across devices, consolidate data into rich customer
profiles and provide better service, products and experiences by
integrating data into marketing and service applications.
Gigya's platform was designed from the ground up for social
identities, mobile devices, consumer privacy and modern marketing.
Gigya provides developers with the APIs they need to easily build
and maintain secure and scalable registration, authentication,
profile management, data analytics and third-party
integrations.
More than 700 of the world's leading businesses such as Fox,
Forbes and Verizon rely on Gigya to build identity-driven
relationships and to provide scalable, secure Customer Identity
Management. Headquartered in Mountain
View, CA, Gigya is privately held and has raised more than
$100m in capital from several leading
venture capital firms including Benchmark Capital, DAG Ventures,
First Round Capital, Greenspring Associates, Intel Capital and
Mayfield.
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SOURCE Marketo