CAKE, Marketo and Tealium Host Free Webinar for Digital Marketers on How to Successfully Map the Customer Journey
June 30 2014 - 11:00AM
Marketwired
CAKE, Marketo and Tealium Host Free Webinar for Digital Marketers
on How to Successfully Map the Customer Journey
Industry Leaders Provide Actionable Tips for Leveraging
Attribution, Customer Acquisitions and Real-Time Insights in the
Online Marketing Process
NEWPORT BEACH,
CA--(Marketwired - June 30, 2014) - CAKE, the
marketing technology SaaS company owned and operated by Accelerize
New Media, Inc. (OTCQB: ACLZ), today
announced that it will be hosting a webinar with Marketo and
Tealium titled, "Customer Journey - From Acquisition to Renewals."
The free event will take place on Tuesday, July 8 at 10 am PT. Sign
up here.
The 45-minute panel, with Q&A to follow, brings together
three partners that are joining forces to provide insights on
optimizing the digital customer journey -- from beginning to end.
The presenters include Jeff McCollum, president at CAKE; Mike
Stocker, senior consumer marketing solution strategist at Marketo;
and Adam Corey, director, business development at Tealium.
Webinar participants will learn how to make customer acquisition
and retention a seamless process. Topics covered will include:
- Tracking the customer journey across multiple channels and
the value of touch points along the way
- Utilizing buyer behavior data and indicators to guide
messaging
- Building deep enduring relationships with customers
For more information, and to register, please click here.
About CAKE CAKE provides a SaaS-based solution for advertisers,
publishers and networks to track and manage their digital spend in
real-time. With its Marketing Intelligence hub, CAKE is filling a
crucial void for marketers at a time when the world of online
advertising continues to grow more complex. The company's
multi-channel, enterprise suite of tools makes it easy for
marketers to collect vast volumes of rich click-forward data, such
as conversion information, landing page data, and impression
traffic for display campaigns. By providing one place to track,
manage and optimize attribution data, CAKE empowers its users with
fundamental new ways to maximize value from digital media campaigns
while integrating with existing marketing technology investments.
Only CAKE offers everything needed for a complete view of the
digital customer journey, from acquisition to conversion. For more
information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc.
(OTCQB: ACLZ). For more information
on Accelerize New Media, visit www.accelerizenewmedia.com.
About Marketo Marketo (NASDAQ:
MKTO) provides the leading marketing software for companies
of all sizes to build and sustain engaging customer relationships.
Spanning today's digital, social, mobile and offline channels,
Marketo's® customer engagement platform powers a set of
breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo's applications are known for their
ease-of-use, and are complemented by the Marketing Nation™, a
thriving network of more than 250 third-party solutions through our
LaunchPoint™ ecosystem and over 40,000 marketers who share and
learn from each other to grow their collective marketing expertise.
The result for modern marketers is unprecedented agility and
superior results. Headquartered in San Mateo, CA with offices in
Europe, Australia and a joint-venture in Japan, Marketo serves as a
strategic marketing partner to more than 3,000 large enterprises
and fast-growing small companies across a wide variety of
industries. For more information, visit www.marketo.com.
About Tealium Tealium helps savvy brands bring order to
marketing chaos and engage customers in innovative ways. Using
Tealium as the foundation for their digital marketing operations,
smart marketers can fuel real-time unified marketing initiatives
and drive more profitable customer interactions across all digital
touch points. Tealium is the recognized leader in enterprise tag
management and was recently named one of Forbes' Most Promising
Companies in America for 2014. Each quarter, Tealium serves 1.2
trillion tags on behalf of its global clients, representing an
estimated $75B in annual online transactions. For more information,
please visit www.tealium.com.
Image Available:
http://www.marketwire.com/library/MwGo/2014/6/27/11G017626/Images/Adam-Corey-Small_copy-1064925599402.jpg
Image Available:
http://www.marketwire.com/library/MwGo/2014/6/27/11G017626/Images/Mike-Stocker-Small_copy-170943708612.jpg
Image Available:
http://www.marketwire.com/library/MwGo/2014/6/27/11G017626/Images/Jeff-McCollum-Small_copy-762343411310.jpg
Media Contact Jill Hara PR@getCAKE.com (949) 548-2253 x 257
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