SAN MATEO, Calif., June 3, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of marketing software, today
announced it has been positioned by Gartner, Inc. in the
"Visionaries" quadrant in the Magic Quadrant for Multichannel
Campaign Management (MCCM).
The evaluation is based on a combination of Marketo's
completeness of vision and ability to execute as well as its
industry-leading partner program called LaunchPoint™.
Comprised of more than 250 solutions, LaunchPoint™ allows Marketo's
partners and third parties to plug into the company's customer
engagement platform which acts as the marketing system of record
and helps users orchestrate, communicate and measure inbound and
outbound offers to customers across websites, mobile, social,
direct mail, call centers and email.
Gartner expects spending on MCCM software to reach almost
$914 million in 2014, a growth rate
of 24 percent. Digital marketing has sparked this growth because it
enables new techniques that can grow revenue faster — for example,
inbound marketing, real-time marketing and data-driven marketing.
In addition, new technologies, such as social and mobile, open not
just new channels, but also new ways of engaging customers.
"Our mission is to help marketers create one-to-one marketing
and build valuable lifetime customer relationships across all
channels," said Sanjay Dholakia,
chief marketing officer at Marketo. "We believe Gartner's recent
magic quadrant report is validation of our strategy and highlights
our unique ability to help marketers succeed in a digital world. As
we continue to innovate with new capabilities such as Real-Time
Personalization , Marketo Calendar and Marketo SEO, we will
continue to help marketers thrive in this fast-paced, demanding
world of customer engagement."
To learn more about Marketo, the customer engagement platform
and capabilities such as Real-Time Personalization, Calendar and
SEO, visit www.marketo.com.
Disclaimer:
Gartner does not endorse
any vendor, product or service depicted in its research
publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Marketo
Marketo (NASDAQ: MKTO) provides the
leading marketing software for companies of all sizes to build and
sustain engaging customer relationships. Spanning today's digital,
social, mobile and offline channels, Marketo's® customer engagement
platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation™, a thriving network of more
than 250 third-party solutions through our LaunchPoint™ ecosystem
and over 40,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA
with offices in Europe,
Australia and a joint-venture in
Japan, Marketo serves as a
strategic marketing partner to more than 3,000 large enterprises
and fast-growing small companies across a wide variety of
industries. For more information, visit www.marketo.com.
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SOURCE Marketo