Market Leader Entering Strategic Agreement With Google as Authorized AdWords Reseller
February 20 2009 - 11:05AM
Marketwired
Market Leader (NASDAQ: LEDR), an innovator in online marketing and
technology solutions for real estate professionals, announced today
a strategic agreement with Google and is now an authorized reseller
of Google AdWords(TM) advertising program.
AdWords is an online advertising program designed to help
businesses of all sizes receive optimal placement at the top of
Google's local search results and maps. AdWords helps real estate
professionals to find new customers by delivering relevant ads when
home buyers and sellers search for specific homes, agents,
companies and/or services.
As an authorized reseller of Google AdWords, Market Leader can
now deliver even stronger search engine marketing strategies,
efficiencies and results to brokers, agents and agent teams, while
maximizing every client's marketing budget.
"For more than nine years, Market Leader has been a leader in
online real estate and we are very pleased to be working with
Google to help real estate professionals grow their business and to
deliver even greater levels of service to our thousands of real
estate brokerage company and agent customers," said Ian Morris,
Market Leader CEO.
With more than 80 percent of home buyers and sellers turning to
the Internet each day to find their next home, search engine
marketing has become a critical part of every real estate
professionals' online marketing strategy.
In fact, a recent survey by PCMS Consulting examined how 50 of
the largest real estate brokerage companies in the nation use
search-engine marketing and concluded that in online real estate
advertising, "Keywords must be your Web site's foundation."
"As a Google AdWords Authorized Reseller, Market Leader can help
real estate professionals efficiently tap into the power of the
AdWords platform to help them maximize the return on their
advertising investment and convert 'clicks' into closed sales,"
Morris said.
Real estate agent Chuck Willman of Gentry Realty in Mesa, Ariz.,
said, "The advertising program Market Leader has implemented on my
behalf is much stronger than my best efforts as my site shows very
high in the search results. Growth Leader is paying for itself
already."
The strategic agreement with Google is the latest enhancement to
the company's family of products, all designed to help real estate
professionals grow their business.
Growth Leader is designed for real estate agents focused on
growing their business. It helps them do this by enabling them to
cost-effectively generate a steady stream of prospects to their
personal web site while providing a powerful contact management
solution that helps convert those prospects into clients.
Team Leader is the first real estate marketing solution designed
to address the specific needs of real estate agent teams. It
enables those teams to generate a steady stream of prospects, and
convert those prospects into clients while also providing them with
the tools to recruit and retain agents and manage their team. This
enables teams to provide better service to their clients, while
giving them a competitive edge in attracting new clients.
RealtyGenerator is a powerful lead generation and client
management system that has been continually enhanced over the past
five years and currently powers more than 200 of the nation's most
innovative real estate brokerage companies.
About Market Leader Inc.
Market Leader (NASDAQ: LEDR) provides real estate professionals
with innovative marketing and technology solutions that enable them
to grow and manage their business.
Founded in 1999 by a second-generation real estate agent, Market
Leader provides real estate agents, agent teams, and brokerage
companies with subscription software and advertising products that
enable them to generate a steady stream of prospects, as well as
the tools and training they need to convert these prospects into
clients.
With a long history of innovation, Market Leader pioneered
online lead generation for real estate professionals a decade ago
and today is the leading marketing partner to the real estate
industry.
The company also provides consumers with free access to the
information and tools they need throughout the home buying and
selling process through its national consumer real estate sites.
These websites enable Market Leader to provide its customers with
access to millions of future home buyers and sellers while
providing these consumers with free access to the information they
seek throughout the home buying and selling process.
For more information on Market Leader visit
www.MarketLeader.com.
Google and AdWords are trademarks of Google Inc.
LEDR: CORPORATE
Investor Contact: Mark Lamb Director of Investor Relations
Market Leader Inc. 425.952.5801 markl@marketleader.com Press
Contact: Hugh Siler Siler & Company for Market Leader Inc.
949.646.6966 hugh@silerpr.com
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